Traditional Culture Encyclopedia - Hotel franchise - Microsoft's business philosophy?
Microsoft's business philosophy?
Microsoft's corporate philosophy is "people-oriented, follow wisdom".
1975, Paul? Allen and Bill? Gates co-founded Microsoft. The product is Microsoft BASIC, with 3 employees, and the income of that year is $65,438+06,000. BASIC was introduced to Japan on 1977. 1982, the European branch was established in Britain. 1986, Microsoft went public on Nasdaq. After the listing of 1986, the operating profit rate remained above 30%. By 1995, the annual income had reached $5.9 billion, with about 200 products and about 17800 employees. Microsoft controls 85% of the operating system, which is the most important part of the PC software market. These softwares run on the operating system and enable users to perform specific tasks on the computer. There is no industry or user related to computer or information technology that is not affected by Microsoft and its products.
From the earliest sale of programming languages, to the sale of operating systems, and then to the sale of various application software products to retail stores, Microsoft has been developing continuously from home to abroad. However, Microsoft has always maintained the basic part of the company's early loose structure and the anti-bureaucratic micro-group culture, so as to be closer to customers and better understand the market demand.
In the face of market and technical challenges, Microsoft has always pursued the most basic strategy and marched into the future. It has excellent president and senior management team, as well as talented employees, efficient and consistent competitive strategy and organizational goals, flexible organizational structure, strong product development ability and high efficiency. Microsoft people have a spirit of dare to deny themselves and keep learning and improving. Of course, there are many weaknesses hidden behind its advantages and achievements. However, Microsoft is also making progress in the process of overcoming its weaknesses and giving full play to its advantages.
The amazing growth rate of Microsoft has attracted worldwide attention. Through brilliant achievements, we can easily find that its success lies not only in scientific and technological innovation and excellent management, but also in shaping the unique cultural personality of knowledge-based enterprises.
1. Bill? Gates created Microsoft's cultural personality.
Bill? Gates' unique personality and superb skills have created Microsoft's cultural taste. The shrewd, energetic and far-sighted founder of the company tried his best to find and appoint managers who are skilled and good at management. He has always emphasized the company's product-centered organization and management, transcending business functions, boldly implementing organizational innovation, and trying his best to tap talents with the same innovative spirit and cooperative spirit within the company and among candidates and entrusted them with heavy responsibilities. Bill? Gates was described by his employees as a visionary, a man who constantly accumulated strength and pursued success crazily. His personal behavior has a far-reaching impact on the company. His rich technical knowledge, highly keen strategic vision and a large number of intelligent software development and management talents gathered around him make him and his company stand at the forefront of this rapidly developing industry. Gates is good at understanding opportunities and grasping these opportunities tightly, so that he can carry out his personal spirit and demeanor in the company to the end, thus making the management and product development activities of the whole company have the color of Gates.
Second, the management of innovative talents and technical team culture
An important feature of knowledge-based enterprises is that they have a large number of creative talents. Microsoft culture can unite PC programmers who don't like a lot of rules, organizations and plans and strongly oppose bureaucracy, and follow the strategic principle of "forming cross-functional expert groups"; Authorized professional departments to define their own jobs, recruit and train new employees, so that the types of jobs are flexible and people can keep independent thinking; Expert group members can learn from their work and experienced people. There are not too many bureaucratic rules and interventions, no outdated formal training programs, no "professional" managers, and no "political tricks" and bureaucratic atmosphere. Managers are very capable and approachable, which makes most employees think that Microsoft is the best place to work in this industry. This team culture provides employees with interesting and ever-changing jobs, as well as a lot of learning and decision-making opportunities.
Third, the consistent spirit of innovation.
The core work in the era of knowledge economy is innovation, and the spirit of innovation should be the essence of knowledge-based enterprise culture. Microsoft people have always been pioneers-creating or entering a potential large-scale market, and then constantly improving a good product that becomes the market standard. Microsoft has been carrying out gradual product innovation, and has made major breakthroughs from time to time, forming a constant metabolic mechanism within the company, so that competitors rarely have the opportunity to pose a threat to Microsoft. Its mechanism of constantly improving new products and regularly eliminating old products has always made the company's products become or continue to become industry standards. Innovation is the core spirit that runs through the whole process of Microsoft management.
Fourth, establish a learning organization.
The world has entered the era of learning organizations, and the enterprises that truly establish learning organizations are the most dynamic enterprises. To this end, Microsoft people have formulated their own strategies to strive for progress and March into the future through self-criticism, information feedback and communication. After fully weighing all the elements in the product development process, Microsoft strives to find a new balance between more effective management and avoiding excessive bureaucracy. In order to analyze the contact with customers more thoroughly, take customer support as the basis of their progress; Systematically study past and present research projects and products, and constantly carry out self-criticism and self-denial; Through * * * to establish a wide range of contacts and trust, Gates and other managers strongly advocate that people keep close contact, strengthen interactive learning and realize resource sharing; By establishing the development strategy of * * * enjoyment system, we can influence the company culture, promote the organizational change of the company and maintain full vitality. Establish a learning organization to make the whole company more closely integrated and March into the future with higher efficiency.
The origin of Microsoft name
The word "Microsoft" consists of "microprocessor" and "software" The source of "micro" is microputer "Microcomputer", and "soft" is the abbreviation of "Software", named by Bill Gates.
On February 30th, 1999,1600 million dollars, the highest market value of listed companies in human history was set by Microsoft. If inflation is included, it is equivalent to 20 12 years 91300 million dollars. Because 1999 was investigated by the anti-monopoly control of the US Congress, Microsoft's share price was extremely frustrated, otherwise it is expected to exceed 850 billion US dollars.
1999 or so, Microsoft did not enter the China market, but only established itself in some foreign markets. Many market spaces have not yet been developed. Scholars believe that if Microsoft occupies the China market, its profits will double or even double, and its market value will steadily exceed 1000 billion US dollars. Without the anti-monopoly of the US Department of Justice and Congress after 1995, the market value of Microsoft would be1500 billion or even 2000 billion.
By the end of 20 13, Microsoft occupied almost every space of the market, and made the market to the extreme, almost reaching the bottleneck. So Microsoft's contribution can't be measured by the value of money.
Microsoft's operating system
computer system
Windows 95、Windows 98、WindowsMe、Windows 2000、Windows XP、Windows Server 2003、Windows Vista、Windows 7、Windows 8、Windows 8. 1、Windows 10
disc operating system (DOS)
MS-DOS: an early product of Microsoft, it is a command line interface. The early version of Windows should be executed under MS-DOS, and the products after Windows NT can run without MS-DOS. Because users can't operate normally in Windows NT due to software and hardware reasons, Microsoft has successively introduced transitional products of Windows 95, Windows 98 and Windows Me executed under MS-DOS.
Windows operating system
Windows: a graphical operating system called Windows; It has many versions. The latest version of the desktop version is Windows 10, and the latest version of the server is Windows Server 20 16. Almost all personal computers are pre-installed with Windows.
The earliest version was Windows 1.0, which was not successful until Windows 3.0. Since then, Microsoft has successively launched personal user versions and a series of server versions such as Windows95, 98, Me, 2000, XP, 7, 8, 8. 1, 10. Windows XP is widely regarded as the most successful system, because it has a far-reaching impact in the era of widespread personal computers. For more details, see the entry "Windows Operating System".
Windows system contains a lot of built-in software. The latest browser is Microsoft Edge***IE, and the research and development has stopped. The final version is ie11* * The latest player version is Windows Media Player 12. The latest instant messaging software is Skype*** instead of MSN, namely Windows Live Messenger***. In recent years, Windows Defender, Windows Desktop Search * * Desktop Search * *, Windows Steadystate and Virtual PC have also developed. Software developed and executed on the Windows operating system platform sometimes starts from Windows, such as Windows Defender*** anti-spyware * * *.
Windows RT
On October 27th, 2065438+200565438+/kloc-0, Microsoft confirmed that Surface 2 would be discontinued, which means that the company will no longer produce tablet computers with Windows RT system, and this system was sentenced to death in disguise.
Windows Azure
Windows Azure is another major change of Microsoft after Windows replaced DOS. With the help of desktops and browsers of hundreds of millions of Windows users around the world, Windows can build a new cloud computing platform on the Internet architecture and realize the transformation from PC to cloud.
Components of Windows Azure service platform can be called by software in various systems running locally, including Windows, mobile devices and other platforms. Users can realize cloud computing development under the above version of vs.met2008+cloudservice+azure SDK.
Mobile telephone system
Windows Phone 7.5, Windows Phone 7.8, Windows Phone 8.1,Windows Mobile and Windows 10 Mobile.
Windows mobile phone
Windows Phone is a mobile operating system released by Microsoft, which integrates Microsoft's Xbox LIVE games, Zune music and unique video experience into mobile phones. The latest system is Windows Phone*** and now it is Windows 10 Mobile***
20101019: 30 pm, Microsoft officially released the smartphone operating system Windows Phone.
20 1 1 In February, Nokia and Microsoft reached a global strategic alliance and cooperated with R&D in depth to build a huge ecosystem. Nokia will help promote and define the future of Windows Phone. Search service should be provided for Nokia devices and services.
Nokia Maps will become the core component of Microsoft Maps service. Nokia's content and app store will be integrated into Microsoft's app store market.
20 1 1 On September 27th, a major update of the Windows Phone series was released: Windows Phone 7.5.
Windows Phone 8: 2065438+On June 2, 20021day, Microsoft released the Windows Phone 8 mobile operating system, using the same kernel as Windows 8.
Windows Phone 8 is the latest mobile operating system released by Microsoft, the latest version of Windows Phone system and the third largest version of Windows Phone.
Windows Phone 8 adopts the same simplified and optimized mobile platform NT core as Windows 8, and has built-in Nokia Maps. The cooperation between Nokia and Microsoft is gradually deepening.
Windows Phone 8 system is the first WP version to support dual-core CPU, which announced that Windows Phone entered the dual-core era, and announced that Windows Phone 7 had withdrawn from the historical stage, and Windows Phone 7 would not be able to upgrade to Windows Phone 8. Windows Phone 8 is compatible with all applications of Windows Phone 7.5, but all native programs of Windows Phone 8 cannot run on Windows Phone 7.5, which is one-way compatibility.
20 12 On September 5th, Nokia and Microsoft officially released two Windows Phone 8 phones at Microsoft headquarters in new york: Nokia Windows Phone 8 flagship phone Lumia 920 and mid-range phone Lumia 820. The cooperation between Nokia and Microsoft is gradually deepening.
20 1 2101in the early morning of October 30th1,Microsoft officially held a new product launch conference for Windows Phone 8. Windows Phone 8 models released in the same period include Nokia Lumia 920, Lumia 820, Lumia 822, Lumia 8 10, HTC 8X, HTC 8S, Samsung Ativ S, and other new Windows Phone 8 machines Huawei Ascend W 60.
20 14 On July 30th at 2: 00pm, Microsoft will hold the "New Action-Windows Phone 8. 1 Update Conference" in the conference hall on the third floor of Conrad Hotel in Beijing, and will release the Chinese version of Cortana and the related information of Windows Phone 8.1update.
2065438+February 13, 2005, the preview version of Windows 10 Mobile has been pushed on Lumia 630, Lumia 638, Lumia 635, Lumia 730, Lumia 636 and Lumia 830.
As of February 2, 20 16, the latest version of Windows 10 mobile version * * (that is, the updated version of mobile version * * *) is10.0.10536.10006066666
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