Traditional Culture Encyclopedia - Hotel franchise - Hotel Chinese Valentine’s Day event planning plan
Hotel Chinese Valentine’s Day event planning plan
In order to ensure that the activity can be carried out without errors, we need to formulate an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. So how to formulate a scientific activity plan? The following is the 2022 hotel Chinese Valentine's Day event planning plan (selected 5 articles) that I have compiled for you. Welcome to read, I hope you will like it. Hotel Valentine’s Day event planning plan 1
In order to provide an elegant and romantic environment for couples celebrating Valentine’s Day, the hotel is scheduled to launch a Valentine’s Day party event on July 7. The specific event plan is as follows :
1. Activity format and theme:
The activity will be held in the hotel’s food court on a meal-sharing basis, highlighting the romantic and warm Valentine’s Day atmosphere.
2. Specific arrangements for the event:
1. Venue layout: Arrange the hotel food court before July x (place green plants between tables and in the aisles, and Post hotel pop flags and set up lighting).
2. Advertising: The public relations and marketing department will produce x number of promotional posters before July x on July x and post them in supermarkets, squares, hotel entrances, front halls, and pedestrian streets.
3. Other matters regarding Valentine’s Day activities:
a. Dining starts at 17:30.
b. The public relations and marketing department will order xx roses before the afternoon of July x.
4. Marketing method:
Adopt on-site marketing. Visitors can go directly to the bar to purchase tickets and dine, and each couple will be given a bouquet of roses.
3. Recipes:
(xx yuan/per x person) Borscht or corn cream soup Grilled) x portions of fruit platter x portions of vegetable salad x portions of red wine/coffee/black tea each.
Note: Guests can also order other dishes (including Chinese food) of their own choice. Hotel Chinese Valentine’s Day activity planning plan 2
Chinese Valentine’s Day is coming soon. In order to promote hotel operations and establish hotel brand awareness, our department plans to launch the following activities based on the market and hotel actual conditions:
1. Event time:
On x, month, x, 20xx.
2. Event name:
Love the Chinese Valentine’s Day and meet in the stars.
3. Activity content:
3.1) The more night you go, the more beautiful you become, and you won’t be alone on Chinese Valentine’s Day. A large-scale intimate date party for talented men and beautiful women
The hotel’s south square covers an area of ??xx square meters and is carefully decorated. Various leisure tables and chairs are placed, and soothing and romantic background music is played in the square. In-house guests can enter for free with their room cards, while other customers can enter with their admission tickets. The site is equipped with beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize, worth xx yuan of jewelry. In addition, all men and women who have a successful date will receive a beautiful gift as a souvenir.
3.2) Guest rooms:
On the day of the event, special Chinese Valentine's Day guest rooms are launched. Superior double room in Building 1 is priced at xx yuan/room night, with free buffet breakfast for two people the next day and a free exquisite rose. A bottle of fine red wine, a fancy lollipop, and two performance tickets will be given as gifts.
3.3) Catering:
The restaurant launches
xx yuan Chinese Valentine’s Day set meal (including set meal for two, one bottle of red wine, one bottle of rose).
XX Yuan Chinese Valentine’s Day set meal (including a set meal for two, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates).
XX Yuan Chinese Valentine’s Day Valentine’s Day Package (including a value-for-money package for two, a bottle of imported high-end red wine, a bouquet of roses, and 2 tickets to the XX Show).
xx Restaurant
On the day of the event, if you spend xx yuan at xx Restaurant, you will receive a rose as a gift.
IV. Implementation details
3.1) Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.)
3.2) Please The catering department presents different set menus and appropriately decorates the dining table seats. Please ask the person in charge of the snack city and restaurant of the catering department to collect relevant items and cooperate with them according to the activity content.
3.3) Please ask the Finance Department to inform all catering cashiers to prepare discounts.
3.4) Ask the front office to actively sell special rooms for Chinese Valentine's Day to individual travelers and introduce relevant content. Please ask the housekeeping department to collect relevant gifts and cooperate with them according to the activities.
3.5) The planning department designs and produces party tickets (raffle tickets), lobby posters for seats 1 and 2, and related publicity.
3.6) Please ask the banquet department to arrange the party site in advance and cooperate with the planning department and engineering department in decorating the site.
5. Promotion
Posters and leaflets in the hotel.
The hotel’s official website and friendly link website.
Floating ads (one month).
xx newspaper has a quarter color version + xx word soft text.
Fashion magazine’s hard copy and soft copy.
Street light box film.
Target customer text messages. Hotel Chinese Valentine’s Day event planning plan 3
1. Activity background
Valentine’s Day is coming on July x, and creating a romantic and warm program for consumers is every Every hotel is working hard. Over the years, they have been sending roses and chocolates to decorate the venue to convey the message of this program to consumers.
Based on the operating characteristics of our resort and the consumption habits of regular customers. This year, we have developed the following Valentine’s Day promotion plan for review by the General Office.
2. Activity theme
Valentine’s Day Pink Journey.
Rose, pink, story.
3. Event time
July x.
4. Activity location
Main location: xx Hall.
Secondary location: guest room, sauna.
5. Activity methods
1. Create a warm and charming palace of love for consumers through romantic scene arrangements.
2. Set up a Valentine’s message board for couples to write their sincere words of love on it.
3. By hanging colorful fluorescent sticks on the body, the status between singles and lovers can be distinguished. Single guests can participate in the couple matching activities held in the lobby.
4. Pink couples’ suites are set up in guest rooms and saunas, cleverly decorated, and complimentary with roses, chocolates, champagne and double breakfast.
5. Sprinkle Bar launches cocktail cocktail content for couples.
6. Atmosphere Creation
Nightclub:
1. Use pine branches, flowers, and pink snow gauze to form a heart-shaped arch at the entrance.
2. Mark the theme of the event on the beam at the entrance door.
3. Set up a 4 x 2 meter couple message board on the glass wall on the second floor.
4. The hall is decorated with pink snow gauze, roses and pink balloons.
Guest rooms and sauna rooms: decorated with pink snow gauze, roses and pink balloons.
7. Advertising methods
1. Leaflets: xx copies, distributed by yourself.
2. SMS release: xx yuan.
3. Internal advertising: (including spray painting and computer screen).
4. Advertisement text:
A. I am lucky to have you in my life.
I will cherish you throughout my life. (Advertising words)
B. Spring letters bloom, roses bloom, love comes, and your story begins.
Valentine’s Day is here, prepare a cherished gift at xx Villa, then gently bring her or him with you, and start dating on this romantic day.
(SMS)
C. Valentine’s Day, July x, the pink couple suite is priced at xx yuan, I wish you a happy Valentine’s Day!
Rain of roses, wine and candlelight, Lijun meets lovers The Pink Tour is waiting for your participation!
8. Promotional plan
1. The guest room has x pink couple suites, each room costs xx yuan per night, and x roses are given as a gift , a box of chocolates, a bottle of champagne.
2. The sauna room has x pink couple suites, each priced at xx yuan per night, and comes with x roses, a box of chocolates and a bottle of champagne.
3. The nightclub lobby launches cocktail packages for couples.
4. Matchmaking activities for singles and couples in the nightclub hall.
9. Event Arrangement
1. Marketing Department: Launch event advertising before July x, and do a good job in creating a Valentine's Day atmosphere before July x.
2. Entertainment Department: In conjunction with the marketing plan, formulate the detailed rules for Valentine’s Day activities before July x. Do a good job in creating a Valentine's Day atmosphere before July x.
3. Sauna and Housekeeping Department: On July x, the pink couple’s suite will be decorated.
4. Engineering Department: In conjunction with the activity plan, make arrangements for lighting and electricity use and the production of special props. Hotel Chinese Valentine's Day event planning plan 4
1. Activity theme
XX Hotel Valentine's Day (God-given, love is determined xx)
2. Activity time< /p>
February 14, 20xx
3. Event location
Main location: xx Western Restaurant (sixth floor of the hotel)
Secondary Location: Guest Room
4. Activity Method
1. Create a warm and charming palace of love for consumers through romantic scene arrangement.
2. Place "Lover's Message Card" for couples to write their vows of love on it.
3. The guest room has a "pink couple suite", which is cleverly decorated and comes with roses, chocolates and champagne.
5. Atmosphere creation
1. Set up a truss on the periphery for advertising.
2. The electronic screen and LED screen in the lobby will scroll and play the content of the event.
3. Place a small display rack on the first and sixth floors.
4. Each table in the restaurant on the sixth floor has a candlestick and a rose.
5. The entire restaurant is decorated with white tablecloths, white chairs, wintersweet, and saman.
6. Place a bouquet of flowers on the bar. (Lily, calla lily)
7. Set up an arch style column at the entrance of the western restaurant.
8. Colored lanterns and Shaman decorations were used to decorate the scene with pink balloons.
9. Take photos on site. (Polar xx yuan/picture)
10. Place a champagne tower on the dining table.
11. Set up a special dining table and place a big cake on the dining table.
6. Advertising methods
1. Flyers: 1,000 copies (guest rooms, each business outlet)
2. SMS release: xx yuan (20,000 pieces) )
3. Internal advertising release: (electronic screen, Sanming TV subtitle scrolling frequency, including inkjet printing)
4. Advertising text:
A. God-given marriage , love determines xx. (Advertising words)
B. Spring letters bloom, roses bloom, love comes, your story begins; Valentine’s Day is here, prepare a cherished gift at XX Hotel, and then carry it gently Let her or him meet you on this romantic day. (SMS)
7. Event Arrangement
1. Marketing Department: launch event advertising before xx month xx
2. Other departments will combine marketing before xx month xx Plan and make plans for Valentine's Day activities.
3. The restaurant guest rooms should do a good job in creating a Valentine’s Day atmosphere before xx, xx.
4. Engineering Department: In conjunction with the activity plan, make arrangements for lighting and electricity use and the production of special props. Hotel Chinese Valentine’s Day event planning plan 5
1. Environmental analysis
Romance is the biggest feature of Valentine’s Day.
On Valentine's Day, lovers all hope to spend a romantic and perfect day. This is their ultimate goal, and they rack their brains to achieve this goal. And those people who are alone, in such beautiful days filled with sweetness everywhere, must have more or less loneliness and envy hidden deep in their hearts. The desire for perfection is the most private calling of all human beings.
2. Opportunity point analysis
Flowers, chocolates, candlelight dinners, etc., these traditional methods have become increasingly difficult to meet people's psychological needs. Thinking of Activity Network, Zhengzhou is famous for its elegant and comfortable environment and sincere and thoughtful service. The atmosphere of books, sofas, chairs, coffee, music, and art. Spending such a special festival in such a place is a novel and very meaningful concept. Choose two books that are suitable for you to read, find two comfortable seats, enjoy a cup of tea, and take a sip of coffee. The one you love most is by your side, and occasionally look at each other and smile in a tacit and peaceful atmosphere. . Is it the most romantic thing in the world to find this feeling of knowing each other and staying with each other? In the bookstore, through special events, we will also provide singles with the opportunity to find their other half and facilitate the meeting of destined people. Reading is originally a very elegant thing. Busy life and hurried pace often make us forget to appreciate this elegance. Put aside the trivial matters around you, whether you are already in a relationship or single, as long as you have the courage and an elegant mood, the ultimate romance of Valentine's Day is waiting for you to experience.
3. Activity theme
1. Activity slogan: Find an emotional sky and a pure land for the soul.
2. The theme of the event: Elegant Valentine’s Day, carrying the romance to the end.
4. Target groups
1. Couples (including married people)
2. Single people
5. Activity content< /p>
1. The first 100 people to participate can enjoy a 20% discount.
2. Singles can use a badge with a logo (to indicate their single status) provided by Menghui.com. For people of the opposite sex around you who also use badges with this logo, you can pay more attention to his or her reading habits to observe their personality, hobbies, habits, etc., so as to judge whether it is suitable for you and take corresponding actions. (This event is ongoing for a long time)
3. On Valentine’s Day, among single customers, 12 lucky readers will be selected based on the tickets (male to female ratio 1:1), voluntary pairing will be carried out, and romantic candlelight will be entered. dinner. (200x6=1200 yuan)
4. On Valentine’s Day, the first 300 ladies will receive a red rose. (3x300=900 yuan)
6. Event Time
February 12, 20xx - February 14, 20xx
7. Event Location: < /p>
xx
8. Publicity methods
1. From February 8, leaflets will be distributed in major crowd gathering places in Zhengzhou, with a total of about 10,000 leaflets ( 0.2x10000=2000 yuan)
2. Put up posters in major universities, ranging from 3 to 8 posters per school according to the size of each school, totaling about 250 posters (3x250=750 yuan)
< p> 3. Post large posters in the main downtown areas of Zhengzhou, a total of about 20 posters (15x20=300 yuan)9. Purpose of the activity
Provide a platform for lovers to carry out activities. Nobles provide an opportunity to meet the opposite sex.
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