Seven-step method for WeChat promotion and operation "1"

Every day, a large number of Internet companies and traditional enterprises enter the WeChat public platform and use public accounts to interact with fans through mobile terminals. They can not only send text, pictures, videos, voices and other information content in groups, but also conduct one-on-one exchanges. One in-depth communication. Let’s take a look at some data: “Hanting Card, which was used as a test for WeChat membership cards, gained 520,000 WeChat followers and over 200,000 activated members within 90 days of its launch.” This undoubtedly proves the strong demand of mobile Internet users for travel and hotels. In the field of WeChat marketing, according to the author's understanding, the WeChat public account of eLong Travel Network it opened has also received considerable returns after in-depth operations, with hundreds of thousands of subscribers. Let us combine the WeChat ID of eLong Travel Network to interpret the promotion and operation of WeChat public accounts: 1. WeChat public accounts do a good job in content positioning. The author has always paid special attention to the content positioning issue of WeChat. The same is true for Weibo. The author starts from I came into contact with eLong Travel Network from the earliest days and thought it was a very professional Weibo for travel enthusiasts. Later, it was indeed confirmed that eLong Weibo is well positioned. As of today, it has 1.71 million followers on Sina Weibo. Fans, the positioning of WeChat is also very critical. Since the WeChat public platform was opened on August 18, 2012, the author has been leading more than thousands of V5 enthusiasts who promote WeChat to operate WeChat. From the beginning, WeChat operators must position WeChat content well. It must be cultivated intensively. Valueless content and pure advertising often cause widespread disgust among users. The formation of content is based on meeting user needs, including leisure and entertainment needs, life service application needs, practical needs to solve user problems, etc. The information that enterprises want to push and the information that users want should highly respect the wishes of subscribing users. Take eLong Travel Network as an example. It adopts the same positioning as Weibo and is a platform that provides services for travel enthusiasts. Because the number of pushes is precious, it also reduces the number of chicken soup-for-the-soul pushes. This kind of content has actually been carried out in the WeChat era. It doesn’t work. The content that the WeChat public account needs to push must be high-quality original content or content with a high reprint rate. 2. WeChat completes certification as soon as possible. Many people ask the author whether certification is required after the WeChat official account is opened. In my opinion, it is very necessary. Because the certified WeChat account will have the privilege of searching Chinese, and the threshold for WeChat certification is relatively low, you only need to have 500 subscribers and bind your personal or corporate certified Weibo. The biggest benefit after certification is that you can directly search for Chinese in Add Friends on WeChat. It also supports fuzzy search. You only need to enter "Elong" to search for the WeChat official account "Elong Travel Network". If you really cannot authenticate in the short term, it is recommended that you choose a WeChat ID that is easy to remember or apply for a WeChat official account with a QQ number within 6 digits, which is easier to remember, because for word-of-mouth communication, it needs to be concise and clear.