Zhangjiakou theme hotel reservation, where can I find Zhangjiakou theme hotel?

The so-called cultural theme hotel is to use a specific theme to reflect the architectural style, decorative arts and specific cultural atmosphere of the hotel. Let customers get personalized cultural feelings, at the same time, integrate service items into the theme, replace general services with personalized services, and let customers get joy, knowledge and excitement. History, culture, cities, nature, fairy tales, etc. can all be the theme of the hotel.

At present, there are more than10.3 million star-rated hotels in China, which are very homogeneous, lack of characteristics, culture and personality, and obviously lack of competitiveness. The construction of characteristic cultural theme hotels is the demand of the market, the need to meet the cultural pursuit of different consumers and the need to enhance the core competitiveness of enterprises.

Today's hotel industry has gone through two stages: price competition and quality competition. The third stage should be cultural competition, which is the highest level of competition.

First, different cultural theme hotels have different characteristics.

Basic characteristics of theme hotels.

Theme hotel is a unique, cultural and experiential hotel. Uniqueness is also called difference. Culture embodies the hotel's pursuit of connotation, and culture is the theme, which runs through all aspects of the hotel and forms a competitive advantage. Experience is the essence that the hotel pursues, and the ultimate goal of the hotel is to obtain ideal economic benefits by bringing unique consumption experience to customers.

2. The basic characteristics of characteristic hotel.

The introduction of characteristic hotel culture can be limited to a certain part or link of a hotel, and different cultural contents can also be displayed in a hotel.

Disadvantages: the culture is not systematic, lacks regionality and is easy to be copied.

3. Basic characteristics of boutique hotels

The concept of high-quality goods is embodied in value and exquisiteness. Luxury is the foundation, high-grade facilities, exquisite products and services, such as Yihe Amman, Banyan Tree and Peninsula. These hotels all have a common feature: luxury, exquisiteness and personalized products, and the average house price is significantly higher than other five-star hotels. Generally speaking, domestic brands and single boutique hotels are still not as good as international brands.

4. Basic characteristics of cultural inn.

The cultural inn is small in scale; It has distinct regional and cultural characteristics; The product is relatively simple; The price is obviously higher than that of the general inn.

Second, the purpose and significance of building characteristic hotel

Objective: to form differences through characteristics; Jump out of homogenization competition; The need of market segmentation; Meet the needs of different consumer groups for cultural experience; Maximize the economic benefits of enterprises.

Significance: spread a positive and healthy culture; Let more people gain knowledge, happiness and experience in the process of consumption.

Third, there are two forms of characteristic cultural theme hotels.

1. Make systematic planning and design before investing in hotel construction.

2. Old hotels can also introduce cultural themes halfway.

The former is easy to do well, and the latter is more difficult but can be done.

Zeshenglong Holiday Leisure Hotel is located atNo. 1 12, Fu Xuan Street, Xuanhua District, Zhangjiakou City, Hebei Province. The hotel was established in 2007 and was completely renovated on 20 14. It is a large-scale leisure place integrating bathing, hotel and entertainment. The hotel always adheres to the tenet of "service first, hygiene first, customer first", and provides excellent service for tourists with good reputation and elegant environment.