What is the content and process of public relations planning book?

The content and procedure of public relations planning;

First, the first step for public relations personnel to diagnose enterprises and social organizations is to find problems and deviations.

Second, make a plan:

No matter what form of public relations activity planning, according to its * * * law, generally includes eight aspects:

(A) the development of the target system

(2) Determine the public

(3) Determine the theme?

(D) Choose the mode of public relations activities.

(5) Choose the media for public relations activities?

(6) Determine the time?

(7) determine the space?

(8) public relations budget.

Extended data:

Principle:

First, the principle of seeking truth

1, seeking truth from facts:

Public relations planning must be based on grasping the facts and conveying information to the public truthfully with a sincere attitude. Only by seeking truth from facts can we win the trust of the people.

2, seeking truth from facts:

The principle of seeking truth from facts is to grasp a certain degree when seeking change, that is, to grasp a degree. High changes within the boundaries, no matter how the quantity increases or decreases, will not cause qualitative changes and will not lead to unrecognizable things.

Second, the principle of respecting the public:

1, ethics:

The core of ethical standards is to strengthen the moral concept of organizing public relations activities and their planners, correctly grasp the public psychology and guide them according to the public psychological activities.

2, public interest priority:

Public relations planning must follow the trinity of respecting the public, the organization and the self, and it is the planner's pursuit to meet the needs of the public.

Third, the principle of innovation:

1, stumbling:

A good planning should have strong development, constantly produce new events and angles, and push forward around the theme.

2. Optimization:

That is, according to the overall goal requirements, looking for individual and local optimization. Pay attention to multi-level, multi-angle and multi-side.

3. Timing:

Refers to the planning must pay attention to the timing of the launch. The basic requirement of planning is to have enough sensitivity, choose the best time and produce the greatest benefit.

Four, the principle of system integration:

1, integrity

Systematization and overall unification of the system, and the planning of different departments in the organizational system are all inseparable parts to achieve organizational goals.

2、 1+ 1 & gt； 2 scale

In planning, when integrating the resources of the newly added organizational system, we must follow the principle that the benefits of the integrated system are greater than the sum of the respective benefits of the first two systems, otherwise the system integration is useless.

3. Complementary advantages

Organizations should look for opportunities to cooperate with other organizations in the competition, not only learn from each other in material, spiritual and cultural aspects, but also create a win-win situation through complementary advantages.

4, optimize the target

The fundamental purpose of optimizing the system method is to choose the best scheme of the system from many possible ways, which can not be achieved by any traditional method.

Baidu Encyclopedia-Public Relations