Planning scheme of cultural and sports activities during the Spring Festival

In order to ensure the smooth progress of the activity, it is essential to make an activity plan in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. What formats should I pay attention to when writing an activity plan? The following is the planning scheme of cultural and sports activities for the 2022 Spring Festival. Welcome to read, and I hope you will like it.

Planning scheme of cultural and sports activities for the Spring Festival 1 1. Define the purpose of the activities.

No matter what kind of promotion activities, we should set the purpose of the current activities. We can roughly divide the purpose into brand promotion and sales promotion.

1, brand promotion activities

There are more ways to play, which can attract attention through various creative forms, build brand awareness and indirectly increase sales.

2. Promotion activities

The purpose is simple and rude, just to increase sales, and the result of the activity is data-oriented.

After determining the general purpose of the activity, we can subdivide the secondary purpose of this promotion.

For example, establish the concept of corporate environmental charity, increase the unit price of customers, increase the number of customers, launch new products and explosions, and clean up inventory.

Second, determine the activity time

The purpose of the activity should be coordinated with the setting of the activity time in order to obtain the best communication effect. Combining holiday hotspots with social hotspots is one of the means that e-commerce sellers often use.

At the beginning of each year, the seller must make a promotion schedule. There are mainly the following three types of festivals:

1, anniversary (such as anniversary, membership day, New Year's Day, etc.). )

2. Shopping festivals (double 1 1, double 12, New Year Festival, etc. )

3. Holidays (National Day, Spring Festival, Dragon Boat Festival, etc. )

Third, estimate the activity objectives.

Predicting the activity goal is the basis of evaluating the activity effect in the later stage.

Setting activity goals can make operators and marketers more targeted, adjust the current implementation in time, and strive to achieve the expected goals. The following dimensions can be integrated to evaluate the objectives of an activity:

1, compare the results of previous activities on the same platform and in the same store.

2. Contrastively predict the results of the same type of activities in different stores (but similar types of stores) on the same platform.

3. Compare and evaluate the activity results with those of the same store on different platforms.

According to the above three aspects, the goal should be based on appropriate feasibility to prevent the goal from being set too high and undermining the enthusiasm for implementation.

Fourth, the content of planning activities

The main content of planning activities needs to give full play to the creativity of members, and all members can be called to brainstorm for half an hour to collect ideas. At this time, you don't have to care too much about the form and feasibility of the activity, and take the fastest and best achievement of the purpose of the activity as the consideration standard. It is suggested that team members develop their creativity around the purpose of the activity, and finally vote for the best one to turn the creativity into a complete activity plan document.

Verb (abbreviation of verb) promotion channel preparation

After the content of the activity is clear, it is necessary to mobilize all promotion channels to work together to maximize the effect of the activity.

1, free channel

Sellers can arrange promotion according to their existing free channels, such as Weibo, WeChat, Micro-Amoy, live broadcast and so on. Different channels have different division of labor and characteristics, and can play different roles in different links of activities.

2. Payment channels

You can choose whether to put it in according to the seller's current activity budget. For example: Taobao China Diamond Exhibition, through train, competitive search advertisements on search platforms, and group buying websites or advertising alliance.

Recovery of intransitive verb activity execution

After the promotion, it is essential to summarize the defects and deficiencies in this activity and accumulate experience for the planning and development of future activities. You can take the following steps to summarize the re-offer:

1, data analysis

Data analysis can present the most intuitive activities, and through more detailed data analysis, we can find out the advantages and disadvantages of the activities in the implementation process and the achievement of the activities' goals, thus showing the overall situation of the activities.

2, the user pays a return visit

It is the best way to get feedback directly by investigating whether the users who have participated in the activities have purchased or not, and then understand the users' habits, preferences and evaluations, which can narrow the distance with users and plan activities that make users more miserable.

3. Review and reiterate

Looking back on the whole process from planning, preparation, execution to resumption, we can see the problems in the process. For future activities, you can:

(1) Streamline links and improve efficiency.

(2) Optimize the direction of activities

(3) Find out the advantages and disadvantages of participants, train and educate employees, and reduce the resistance of later activities.

Planning scheme of cultural and sports activities for the Spring Festival 2 I. Theme of the activities:

20xx New Year Carnival

Advertising words: auspicious dogs offer Wang Rui Spring Festival and Taohuawu Peach Blossom Year.

Second, the activity concept:

Make full use of the festive atmosphere of the New Year, convey the atmosphere of China New Year to consumers, and skillfully use the traditional China New Year scene layout and colorful festival programs to attract consumers, so as to deepen consumers' good understanding of xxxx.

Third, the purpose of the activity:

1. Use the festive atmosphere of the Spring Festival to enhance the gold content of the mountain villa brand.

2. Increase the sales quota of xxxx.

Fourth, the theme activities:

1, New Year countdown, celebrate with you.

2. Participate in interactive games and win the New Year Award.

Verb (abbreviation of verb) Specific activity arrangement:

1, New Year countdown, celebrate with you.

Time: xx 28th, 20xx.

Location: xxxx

The program department arranges song and dance performances, games, sketches and other programs full of Chinese New Year flavor; Arrangement of artists' clothing; On New Year's Eve 12: 00, we count down with the guests. The golden couple of God of Wealth took the stage to welcome the New Year with the guests and distributed New Year gifts.

2. Participate in interactive games and win the New Year Award (specific game content is provided by the program department).

Location: xxxx

Time: the evening of 28th, XX 1 1 p.m.

The program department arranges three New Year games to interact with the guests (golden couples can invite room guests to participate in the games in nightclubs), and the games have three prizes:

First prize: one for each performance and one deluxe room for each night;

Second prize: two for each game and a dozen beers;

Third prize: New Year's gift, one for each participant;

Six, site layout:

The overall layout style of the hotel is mainly red to highlight the festive atmosphere.

1. The avenues on both sides of the entrance are decorated with lantern strings, so people can feel the festive atmosphere as soon as they enter xxxx. (doorway 18 string× 6 =108, entrance to parking place 1 12)

2. There is a banner hanging on the two pillars at the door, "xxxx wishes you a happy new year!"

3. Make a Spring Festival landscape at the entrance of the villa Gu Lou, and make a style on both sides (production: surround it with gold cloth, then support KT board, and arrange flowers outside the gold cloth). Put a peach tree 4-5 meters high between the two styles, use a big vase as the base, lay a red carpet under it, put four golden dogs and some gold ingots (made of foam) on the peach tree, and then put them on the peach tree. There is a circle of Christmas red outside. An orange tree with a height of 1.2 meters is placed in an arc on the inside. As the background, "20xx" is made of foam on an orange tree, and flowers are inserted on the foam to form a flower character. A "Happy New Year" banner is hung under the eaves, and six lanterns with a diameter of 1 m are hung on both sides.

4. All the street lamps in the villa have a string of lanterns hanging on both sides of each street lamp. (***63 lamps× 3 =189)

5.xxxx 30×6= 180 lanterns are hung on the tree opposite the gate of Gu Lou, which is in contrast with the landscape at the gate; In addition, at the entrance of Sports Road, you can see this scene at a glance.

6, sauna area layout:

A, on the front of the spa, hang a banner with the height of 1 m, which reads "xxxx wishes everyone a happy new year and good health!"

B, put a 2-meter-high orange tree on both sides of the gate, hang some red envelopes (built-in ten cents), and enclose chrysanthemums;

C. 2.5-meter-long firecrackers are hung on both sides of the entrance, and New Year pictures are posted on the glass doors;

D, put an orange tree 1.2 meters high in the lobby, surround chrysanthemums, and hang paper lanterns in western food;

7. xxxx layout:

A, hang firecrackers with a length of 2.5 meters on both sides of the back door, place a pot of kumquat bonsai with a height of 1.5 meters, place chrysanthemum bonsai around it, put New Year pictures on the glass door, and have six red lanterns with a diameter of 60cm;

B paper lanterns are hung around the ceiling of the back door, and Chinese knots are hung on the back glass;

C, 7-meter-long firecrackers (homemade) are hung on both sides of the front door, two pots of 3-meter-high kumquat are placed, surrounded by chrysanthemum bonsai, New Year pictures are pasted on the glass doors, KT plates are used on the large glass on both sides to make the words "lucky money and treasure", a picture is sprayed on the entrance beam, a three-dimensional "Spring" is hung above it, and a set of lanterns are hung on both sides (* * * 65438+).

D Paper lanterns are hung on the stairs on the first, second and third floors, and China traditional Chinese New Year paper-cut is stuck on the front door glass on the first floor. (* * seven dollars)

E, hall layout:

(1) There is a peach tree in the middle stage of the lobby bar, under which actors can sing, with paper lanterns hanging from the top.

(2)T-shaped performance stage, with glass columns as the theme background, nylon rope as the trunk of branches, covered with a layer of instant stickers, with peach branches and wicker inserted on it, and decorated with firecrackers, three-dimensional Chinese characters and lanterns around.

(3) A Chinese knot with a diameter of 1.5m is hung on the back door wall of the T-shaped performance stage.

(4) Stick China traditional paper-cut on three glasses near the bar (*** 15).

Seven. Activity arrangement

1, the program department is responsible for arranging song and dance performances, games, sketches and other programs; Arrangement of artists' clothing; Music arrangement for the Spring Festival (including KTV, guest room and sauna area).

2. The marketing department is responsible for the arrangement and command of the activity site.

3. The engineering department is responsible for the production, installation, light and electricity utilization arrangement and activity arrangement during the activity.

4. The entertainment department should cooperate with the planning department and the engineering department to make holiday scene arrangement.

5. Recreation Department should cooperate with Planning Department and Engineering Department to arrange holiday scenes.

6. The Finance Department will ensure the timely purchase of commodities during the Spring Festival and the distribution and tracking of prizes during the activities, and prepare coins 100 yuan (1 jiao).

7. Comprehensive office to supervise and control the whole activity process.

Eight, advertising form

1, SMS transmission

Release time:1October 20th-10/October 30th.

Features: You can directly convey the news of the hotel to the target customers.

Estimated investment amount: 3,000 yuan

2. New Year cards and leaflets

Release date: x month 10-X month 30th.

Features: You can directly convey the news of the hotel to the target customers.

Estimated investment amount: 2,000 yuan