Traditional Culture Encyclopedia - Hotel franchise - Top Ten List of Maotai-flavor Liquor
Top Ten List of Maotai-flavor Liquor
1. Maotai-flavor liquor is the first Maotai, with a brand value of12,858,500 yuan.
As the No.1 altar in China, Moutai was famous overseas a hundred years ago, and now it is regarded as the national wine.
Second, the second place of Maotai-flavor liquor is Langjiu, with a brand value of 30.406 billion yuan.
The trunk project created Langjiu, and "safflower lang" once filled the trunk of officials and enterprises by vigorously promoting Langjiu, thus detonating the market. Safflower lang superstar concert was also held. With the help of the stunt of the superstar, the old brands were promoted online and offline through various channels, and new tricks were added to expand the market.
Third, the third place of Maotai-flavor liquor is Xijiu, with a brand value of189.92 million yuan.
Last year, Xijiu achieved a strong recovery in the cold winter through the three trump cards of quality, market and consumers. Sales in the first half of the year increased by more than 30% in the same period. Xijiu gradually got rid of the traditional sales model of wineries, distributors, second-batch merchants, hotels and consumers, but strongly controlled the sales terminals and really faced consumers.
Fourth, the fourth place of Maotai-flavor liquor is Jinsha wine cellar, with a brand value of 8.609 billion yuan.
According to statistics, Jinsha liquor even occupies 90% of the low-end Maotai-flavor liquor market in Guizhou. At the same time, through the cooperation with Chongqing Hotpot Group, Jinsha wine was strongly pushed to the market outside the province, and the eyes of the masses were discerning. The sales volume of double 1 1 Tmall liquor is 1, which is also the most firm recognition of its quality by consumers.
5. Maotai-flavor liquor ranked fifth in Taiwan Province with a brand value of 7.436 billion yuan.
Over the years, Kweichow Guotai Liquor Industry has always regarded itself as a new leader of Maotai-flavor liquor, and it can also be seen that it has great ambition and strong self-confidence in the field of Maotai-flavor liquor. One step at a time, Kweichow Guotai Liquor should be established first and then marketed, and then everything should be implemented to create a delicious, beautiful and affordable "three good wines", instead of being branded first and then sold in other wine enterprises. It also reflects the inheritance and persistence of the quality of Maotai-flavor liquor abroad, and Guotai will surely become a new leader in the region, category, industry and brand of Maotai-flavor liquor.
Sixth, the sixth place of Maotai-flavor liquor is Wuling, with a brand value of 365,438+67 million yuan.
One of China 17 famous wines, one of Maotai-flavor three famous wines, a well-known trademark brand in China, and the only China famous wine in Hunan Province? Wuling liquor, with a long history, originated from Cuipo liquor, which was very popular in Tang and Song Dynasties. 1952, the former Changde winery, the predecessor of Wuling Liquor Company, was built on the old winery where Cuipo wine was brewed. 1972, on the basis of learning the traditional brewing technology of maotai-flavor liquor, Wuling liquor engineers independently innovated and developed a unique and elegant maotai-flavor liquor, and in 1989, together with maotai and LU ZHOU LAO JIAO CO.,LTD co., ltd., they participated in the fifth national wine tasting.
Seven, Maotai-flavor wine ranked seventh Xiantan wine, with a brand value of 2.548 billion yuan.
Over the years, Xiantan wine has made great efforts to create the concept of "vintage altar wine, the sauce is really vintage", making Xiantan wine gradually become a new benchmark for vintage wine. Up to now, the total assets of Xiantan wine are nearly 654.38 billion yuan, which is also known as the "invisible king of Maotai-flavor wine" in the industry.
8. Maotai-flavor liquor ranks eighth among the famous wines, with a brand value of 210.05 billion yuan.
As another brand in the main producing area of soy sauce wine, Guizhou Zhenjiu does have a big gap compared with Maotai, Xijiu and Jinsha, but this cannot hide the fact that Zhenjiu is among the 10 maotai-flavor famous wines. Guizhou Zhenjiu positioned itself as a treasure of sauce flavor and a treasure in wine. As the product of Maotai experiment in 1980s, Guizhou Zhenjiu can be said to be "of the same ancestry and the same strain" with Maotai.
Nine, the ninth place Maotai-flavored wine Yunmen is old and ripe, with a brand value of15.07 million yuan.
Different from other 10 liquor with strong maotai flavor, Yunmen Laojiao is the only famous liquor with maotai flavor from the north. In March 2009, Yunmen Liquor Group, together with Maotai Group and Langjiu Group, participated in the formulation of national standards for Maotai-flavor liquor, becoming the sole maker of technical specifications for Maotai-flavor liquor in Shandong Province. February 2, 20 10, 10, Ji Keliang, then the chairman of Maotai Group, came to Yunmen Liquor Industry for the third time, went deep into the Maotai-flavor workshops and wine depots of the North and South Factory, inspected the technological operation, appraised the Maotai-flavor old wine and wrote a beautiful sentence "Maotai Yunmen Friendship lasts forever". September 20 12, Yunmen Laojiao won the gold medal of sensory quality from the judges of Shandong liquor industry. In 20 14, Yunmenchen Brewing was awarded the special contribution award by the expert group of China Food Association. On 20 15, Yunmen aged wine won the national geographical indication protection product.
The 10th Diaoyutai Maotai-flavor Liquor has a brand value of10.226 billion yuan.
Diaoyutai is a high-end sauce developed by Diaoyutai State Guesthouse in Maotai Town, renhuai city. Always take the route of fine product development, locate the elite, and have high requirements on the quality of wine. Ask any of the three famous wines in Renhuai, and one of them must be Diaoyutai.
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