Reference model essay for bar marketing planning scheme

A planning book is a text that plans future activities or events and shows them to readers. The planning book is a written book of goal planning and a street lamp to achieve the goal. What should the marketing of bars do? Here are two bar marketing schemes I gave you. Welcome to reading.

In order to thank the new and old customers for their strong support, the bar uses the favorable business opportunities of New Year's Day and New Year's Day to give back to our new and old customers and stimulate them to continue spending, so as to realize the steady growth of our bar turnover and finally achieve better profit targets.

The regulation of activity time in the bar's New Year's Day promotion plan is 20 16 years 1 month 1 day.

Venue: Jinan xxx Bar

Theme slogan of New Year's Day promotion plan: Meet 20 16.

Next, let's take a look at the main contents involved in the New Year's Day promotion plan:

All guests who come to our bar for consumption on New Year's Day will receive New Year cards prepared by our bar for you.

(2) On New Year's Day, guests who spend all their money in 300 yuan in a bar can get a coupon of 100 yuan provided by the bar (the specific consumption amount and preferential terms can be determined according to the bar operation).

(3) Guests who spend all their time in 600 yuan on New Year's Day can get a 300 yuan coupon prepared for you by this bar (same as above).

Advertising methods of New Year's Day promotion activities in bars We can use various effective publicity methods such as advertising and word-of-mouth publicity.

New Year's Day bar venue layout is also the key content in the formulation of New Year's Day promotion plan.

When arranging the bar venue, we must highlight the festive atmosphere of New Year's Day! How to start this project depends on the size of the website.

The division of responsibilities of the New Year's Day promotion plan also needs to be allocated according to the specific situation of the bar.

Bar marketing plan 2 1. market analysis

The target bar group can be divided into three parts:

1. Old bubble. I used to bubble outside.

They have their own conditions, like the bar atmosphere and regard the bar as a leisure culture. What this group needs is a suitable environment, and the communication that makes these people feel comfortable mainly lies in the marketing model. This group goes to bars according to their habits, and people who are used to it will always go to that bar.

2. Avant-garde crowd, referred to as mixed crowd. Although these groups have no spending power, they like to play and enjoy excitement. Even if you are afraid of borrowing money, you will hold up your face and go out to play. Their needs are simple, interesting, and there are situations! All-day publicity is the most effective for them. Activity and stimulation are 100% attractive to this group. This group bar is a fun-loving type. Go to the bar if it is hot!

3. Working class, the appearance of bars is a new thing in the city. For them, this is an experience and a new life. They want the bar to be novel and have a distinctive grade. The spread of this group lies in the attraction of advertising techniques. This group is the most developing group. If you keep them, they will surprise you and spread information!

2. Marketing model

1. Organize personnel to market the places where people live.

Conduct level publicity and face-to-face communication, and develop a place that is helpful to us as a marketing outlet.

2. Organize bar staff to work together

In the early stage of nightlife, in order to occupy favorable terrain, a large-scale net-casting propaganda was carried out.

3. Publish the marketing invitation for discount cards

Enter other clubs and other business premises to issue membership cards and discount cards; Advertisements such as local best-selling magazines and newspapers.

Three. Synergy

1. Bar service and clothing change mode

2. Achieve full word-of-mouth marketing.

3. Increase the main body of music, multi-type theme parties.

Four. activity planning

1. Festival activities

China and Western Festivals

2. Sunday activities

Every Sunday

Engage in some theme activities to attract customers.

3. Abnormal activities

Grasp the entertainment trends in the city and at home and abroad.

Arrange some special activities with the media

For example, some singers come from talent shows.

This group is the most developing group. If we keep them,

They often surprise you and create the effect of spreading information!

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