Traditional Culture Encyclopedia - Hotel franchise - Why is the idea of hotel time-sharing marketing not widely spread?
Why is the idea of hotel time-sharing marketing not widely spread?
1. The good promotion of time-sharing marketing must be based on a relatively perfect credit system. For example, Hilton offered a room 10 year occupancy right during China National Day, which was acceptable to several people in China.
2. This has a lot to do with Chinese and western consumption views and tourism culture views.
In the west, everyone can accept that I only buy property rights or only consume products for a certain period of time. But on the one hand, this concept has not been popularized in China; on the other hand, it is difficult for China people to accept this consumption concept, and they will feel unsafe, unreliable and even untrustworthy. .
China's holiday time is not as flexible as that of western countries. For example, you can count the holidays in China in those specific time periods, and they are very inflexible and inflexible. No unit can allow you to take a vacation according to your own needs. ...
Therefore, this time-sharing marketing is difficult to effectively promote.
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