Types of theme hotels

As a new type of hotel development, the theme hotel has a short history in China, and its distribution is limited to Guangdong, Shanghai, Shenzhen and other places where the hotel industry is relatively developed. The first real theme hotel in China is the Venetian Hotel, which opened in Shenzhen in May 2002. It combines the architectural style of Renaissance and European postmodernism, and is decorated with Venice culture as the main body. Guangzhou Panyu Changlong Hotel is a theme hotel with the theme of returning to nature.

In Shanghai, some hotels create nostalgic themes with old photos, old paintings, antiques, old clothes and old environment, which is also full of fun.

In Hong Kong, in order to cooperate with the construction of Disneyland, Hong Kong is building Disneyland Hotel and Disney Hollywood Hotel, both of which are Disney-themed hotels, while Park Plaza Hotel in Hong Kong is a technology-themed hotel.

In Jingdezhen, the Blue and White Theme Hotel, which opened in 2008, is the first theme hotel in the world with ceramic culture as its theme. Guests can not only learn about ceramics through the corridors and paintings of the hotel, but also make their own ceramic works in the Qingtaofang, and attend the ceramic lectures held by the hotel from time to time for free.

In Changsha, 2599 Love Theme Hotel is a love-themed hotel. The room is dominated by love theme factors such as water bed, electric bed, round bed and heart-shaped bed. This is the first love theme hotel in China. Although the emergence of theme hotels in China is still a new thing, as a new trend of international hotel industry development, it provides new ideas and broadens the horizons for the development of China hotels in the fierce competition situation, and is one of the future development directions of China hotels.

In Zhengzhou, Aini Theme Hotel Apartment takes "concept" as the theme color, and gives full play to its theme advantages with two concepts: business and love, and successfully and skillfully combines the two key words "theme" and "concept". According to incomplete statistics, there are more than 400 theme hotels in China at present, and the development trend is good. Among them, Sichuan province has the largest number of theme hotels, reaching 49; Followed by 39 in Shandong Province; Then there are 36 in Beijing, 34 in Guangdong and 27 in Zhejiang.

Although theme hotels started late in China, except in 2009, their market scale growth rate was higher than GDP growth rate. 20 1 1 year, the market scale of China theme hotel industry reached115.64 million yuan, up 15.46% year-on-year. It is estimated that the market scale of theme hotel industry will still maintain the growth rate of about 15% in the next few years, and will reach132.84 million yuan in 20 12 years.