Traditional Culture Encyclopedia - Hotel franchise - What does Hilton mean?

What does Hilton mean?

1. Hilton is an American hotel giant and is known as the king of hotels.

1887 was born in New Mexico, USA, and once controlled one of the top ten chaebol in the American economy. He served in the military during World War I, was sent to the European battlefield, retired after the war, and then ran the hotel industry.

Second, Hilton is a hotel.

The brand awareness of Hilton Hotel in other countries is low, but in the eyes of international tourists, Hilton Hotel is the first choice. People are familiar with the room layout divided into office area, leisure area and bathroom area.

Passengers staying at Hilton Hotel can get flight points from more than 50 airlines. Hilton International Hotel Co., Ltd. receives hundreds of thousands of tourists from all over the world every day, with an annual profit of hundreds of millions of dollars, ranking first in the world. Hilton has spread all over the world except Antarctica.

Hilton Hotel Management

Hilton adopts brand diversification strategy. On the basis of careful classification of the market, Hilton adopts the brand diversification strategy of "main brand+series of sub-brands", using different hotel brands to provide different grades of services to meet different customer needs and specialize in various market segments.

For example, Hilton's main brands include Hilton, Conrad, Doubletree by Scandal, Ambassador Suite Hotel, Jiamu Suite Hotel, Garden Hotel, Hampton Hotel and Hilton Holiday Club. Each brand has a specific main target market, which greatly increases Hilton's share in the global hotel market.

Reference to the above content: Baidu Encyclopedia-Hilton Hotel