Please ask hotel professionals to answer: what are the new room marketing? What's the impact on the future development of China hotel industry?

1, agreement unit: Your agreement unit number must be at least 1: 4, 100 rooms, with at least 400 agreement units.

2, resources * * * enjoy: tourism industry, hotel industry, hotel industry, gold jewelry, KTV, bath, as long as you feel appropriate, you must enjoy resources * * *.

3. Residents around: in the corridor, next to the community, in the community.

4. Network marketing: qq group, WeChat group, community forum, etc.

If you want to know the development trend of the hotel, I'll copy it for you. Take a look:

The rapid growth of online marketing tools has brought an important impact on the development of the constantly developing hotel industry.

RonPohl, senior vice president in charge of brand management and membership service of Best Western International Group (headquartered in Phoenix), said that although the above situation is not a "new trend", its development speed is really amazing.

He said that customers now use search, social media and mobile applications to buy and book hotel rooms. "Online booking services have become more comprehensive. At present, all our work in the accommodation industry includes social media factors, from how customers buy and browse what products to how they evaluate us and whether they trust us. "

Recently, people of all ages are using online platforms.

Hotel consulting company R.A. Rauch &; RobertRauch, president of Associates (headquartered in San Diego), pointed out that in 20 1 1 year, nearly 20% of the total travel bookings were made through mobile phones, while in 2009, this figure was negligible.

He added that according to Google's survey results, 80% of the total travel bookings will be made through mobile devices in the next three years.

Rauch said: "The growth rate of this trend is amazing, just like turning 1 minute into 4.3 seconds."

Another interesting change is when and where potential customers search and book hotel rooms, according to KenMinnikin, marketing director of MantraGroup, which is headquartered in Australia.

In this era, users want to get the information they need immediately. "Consumers are using new technologies (such as mobile phones and tablets) to search and book hotels," Minnekin said. The time they have done the above operations is quite interesting. " For example, in Australia, the peak time for consumers to search for reservations is 1 1 pm.

Sources pointed out that in addition to online booking, there are also many innovations in other fields. Here are four trends that will affect the international hotel industry in the future.

Pay more and more attention to technology

Rauch said that although digital tools have changed the way consumers search and book tours, they have also changed the way hoteliers run their businesses.

He said: "Our industry has become more and more concerned with technology, not art."

In terms of revenue management, hotels used to achieve this goal as if they were going to complete disc acrobatics. Now most revenue management processes are automated.

Rauch declared, "Some algorithms can help you manage your income, so we don't need to do anything." But he added that even with the best automation system, hotels still need some people to supervise the whole revenue management process.

This trend also occurs in the field of distribution. Rauch said: "We can get business through various channels, and we must decide which channels to use at what price." He added that some tools available in the market can help hoteliers make the above decisions.

Guests feel at home.

Bohr of the Best Western International Group said, "Essentially, we provide a place to sleep, and this is what we sell.

Hotels should design rooms in a family-like environment, which is often what they need. "

He said that today's customers (especially business travelers) want hotel rooms to remind them of home. Beautiful design and hotel facilities and technology can make customers feel this way.

However, the hotel industry cannot always keep up with the changes of the times. Nevertheless, customers still have many expectations of hotels, so hotel operators should make every effort to satisfy them.

Hotels should provide all kinds of rooms.

Bohr pointed out that the products provided by the hotel industry are highly dispersed at present. Long-stay hotels, suite hotels and standard hotels offer different products.

The management of Best Western International Group hopes to change the above situation to meet the needs of highly dispersed customers. Bohr said that hotels in the future will not only provide a certain room type, but also provide several different room types.

He said that this is not a completely subversive idea. The hotel owned by the Best Western International Group has previously provided some rooms with kitchens for long-term guests. But in recent decades, the hotel industry began to stop taking this approach.

The size of the hotel is not important.

Bohr pointed out that the hotel industry has been caught in such a misunderstanding: the bigger the hotel, the better.

But now these savvy travelers tend to avoid staying in those big hotel rooms because they want to get a more personalized and manageable hotel accommodation experience.

"Consumers like the experience of staying in a hotel or a family hotel. Many brands or hotel chains do not offer similar product types. Hotels can use this opportunity to acquire small hotels (30-50 rooms), build brands for them and then put them on the market. "