What is the development trend of hotel front offices?

The development of science and technology has changed the face of the world and the face of the world's hotel industry. New materials, new equipment, and new technologies give the hotel industry new concepts and new feelings. Management updates and service updates will be the two basic issues facing the global hotel industry in the 21st century.

Looking forward to the 21st century, the development trends of the global hotel industry can be summarized as follows:

1. The global hotel industry will have a greater development in the 21st century. The growth of wealth will provide a boost to the global hotel industry. Development provides a solid economic foundation. The long-term easing of the world situation has ensured the sustainable development of the world hotel industry. The stable development of the world's tourism industry will bring direct opportunities for the development of the world's hotel industry. In order to adapt to the needs of tourism, the improvement of global transportation conditions - fast, comfortable and safe, will continuously transport customers and inject capital into the global hotel industry, stimulating the global hotel industry to constantly adjust itself and seize development opportunities. .

2. The basic pattern of decentralized operation and group operation will continue to exist, but the competition will become more intense. In the future, it will be unrealistic to rely on dozens of global management companies to dominate the world. Decentralized operation strives to assimilate hotel management. The company is just wishful thinking. But what is certain is that some larger hotel management companies are trying to extend their management space and seek huge profits brought by management output, which will be the driving force for impacting decentralized operations. The confrontation, cooperation, and mergers between hotel management groups may follow the competition methods of some international multinational industrial groups, shifting from competition in the 20th century to alliances in the 21st century, and choosing a win-win outcome. In this process, it is inevitable that small and medium-sized hotels will be merged or closed down and go bankrupt. In terms of management methods, a large number of scattered operators still inherit the traditional business of property management, while some larger hotel management groups will transition from the current property management to the stage of capital management. By then, it may happen that some hotel management groups are not engaged in the business of directly managing hotels but will hand over specific hotel management to other companies engaged in property management.

3. Global informatization will change some old traditions in the hotel industry

——Electronic money will become the world's main or pure means of payment or currency. The bank may replace the hotel's financial department, and bank settlement becomes the ultimate settlement between the hotel and the guest.

——The use of electronic simulation technology will virtualize the hotel's front desk reception, that is, there will be no need for real people at the front desk, assistant lobby manager, doorman, etc., and will be replaced by virtual ones on the big screen. The waiters answer questions and guide consumption.

——Online booking will become the main promotion and reception method for hoteliers around the world. Some large hotels abroad have already achieved 50% of their customers' online bookings, and this trend will further expand. Hotel networks, system networks, and social networks will play a role in promoting and complementing each other in the process of improving e-commerce.

——Guests are expected to realize an all-in-one card for travel, sightseeing, shopping, entertainment, food, accommodation, etc. That is to say, the housing card will be combined with air tickets, boat tickets, train tickets, bus tickets, sightseeing tickets, etc. into one card, which can achieve both installment settlement and one-time settlement, which greatly facilitates guests.

——With the popularity of e-commerce, business activities such as product ordering and display, as well as many large-scale conferences, will gradually decrease, so the ratio of business guests to conference guests will decrease year by year.

——The competition between hotels will mainly be online competition, followed by quality competition and price competition. ——Robots are heavily involved in hotel service and management work, reducing costs, increasing efficiency, consistent standards, and improving quality. There are currently more than 160,000 robots in use around the world, mainly used in the industrial field, but the hotel industry has tried to use robots for hygiene.

4. The scale of hotels will be medium and small.

The experience of the 20th century has proved that those large hotels with a total of 2,000 to 5,000 guest rooms have given the owners more management and It causes a lot of inconvenience to guests. Therefore, Hilton predicted in 1997 that the future of hotels will not be dominated by hotels like the Altdorf, but rather by hotels with novel designs and comfort that will open up the future.

5. New concept hotels will replace traditional hotels

At present, Accor Group and Sheraton Group have successively launched new concept guest rooms, and new concept hotels are also about to emerge. The extensive adoption of new materials, new equipment and new technologies will better meet the needs of guests. For example, luminescent materials, temperature-adjusting materials, color-adjusting materials, and aroma-emitting materials will change the traditional hotel materials; the environmental protection treatment of washing, sewage, waste water, gas and smoke will change the hotel environment; the development of natural ventilation, lighting and solar energy Utilization will change the energy consumption of hotels; the establishment of convenient communication, automatic reservation, registration, and check-in systems in guest rooms will change the current business model of hotels; hotels that are close to nature and return to nature will win broad development space. The continuous intelligence of hotels will break the previous business philosophy.

6. The hotel's "Partners and Enemies" travel agency, as an intermediary agency, will gradually withdraw from the hotel's guest reception.

With the improvement of the hotel's network, the hotel will provide individual customer services. Mainly focus on downplaying team service.

7. Restaurant catering varieties tend to be simplified, and cuisines will tend to be integrated

The process of economic globalization will make the restaurant catering varieties shift from seeking common ground while reserving differences to seeking common ground while eliminating differences. The process of assimilation will also transform the cuisines of some countries from improvement to transformation.

8. Hotel location selection is no longer limited to land and earth

High technology brings unlimited business opportunities, and also opens new doors to hotel construction. The new concept of space tourism is both exciting and exciting. Travelers also stimulate those unconventional hotel investors.

Looking forward to the 21st century, the "peaceful" competition in the global hotel industry will bring indescribable restlessness to hotel owners and operators, and people may have mixed feelings about it.