Traditional Culture Encyclopedia - Hotel franchise - What are the hotel management modes, and what are their advantages and disadvantages?

What are the hotel management modes, and what are their advantages and disadvantages?

First, the franchise hotel management model

For hotel brands, the advantages of franchising are very obvious. In the process of adopting this model to promote hotel brands, there is no need to organize a huge management team, the expansion speed is particularly rapid, there is no need to provide too much human and material support, and the time is very short.

For investors, the franchise model has the following advantages:

1. Save money: you don't need to pay high management fees to the hotel management group, and you don't need to pay a lot of staff salaries and benefits to the management team. On the surface, it can save a lot of money.

2. I have the final say. Freedom and hotel management are still in my own hands.

3. Enhance the image and popularity of the hotel to a certain extent.

Disadvantages of franchise mode:

For the hotel management, this model is not of substantial help. Franchise management manual can not bring tourists, nor can it bring obvious help to hotel marketing management. Technical support, personnel training and service standard supervision are basically of little help.

Second, the hotel entrusted management mode

Advantages: It is suitable for investors who have no hotel management experience and requires the owners to have a certain resource base. The development level of hotels in China is lower than that in developed countries. In the early stage of hotel industry development, many owners were not familiar with the modern hotel management mode, and entrusted foreign companies with advanced hotel management experience to help manage the hotel, which achieved good results.

The entrusted management mode of hotels has two major shortcomings:

1. The investor transferred the management right to the management company, which greatly reduced the control over the hotel operation.

2. Entrust management costs a lot, which will reduce profits.

Hotel management explained:

The common practice of domestic hotel industry is institutionalized management based on post responsibility system. Some famous hotel groups have summarized and introduced their mature management systems and norms, and the detailed analysis of their post responsibility norms can be described as comprehensive, which has been popular and widely circulated in the domestic hotel industry management market.

Some newly-built hotels and guesthouses are actively transplanted and introduced. In the process of introducing management system, there are many successful cases, but many hotel managers find that although many standard systems have been formulated based on first-class hotels, they have not achieved obvious results, and many specific problems in hotel management can only be truly solved by the general manager's on-site office.