Traditional Culture Encyclopedia - Hotel franchise - Content of hotel management work plan: 5 articles

Content of hotel management work plan: 5 articles

Compromise in front of the plan will make people lose confidence and fighting spirit, form a sloppy work style and develop a bad quality of no sense of responsibility. Let planning and management regulate our work. The following is the content of the hotel management work plan I have compiled for you. If you like, you can share it with your friends around you!

Contents of hotel management work plan 1

The hotel is worthy of the name-the only four-star hotel listed in the city, which plays an important role in the catering service industry in this city. Especially in recent years, the chairman and general manager led the team's meticulous creation and innovation, making the hotel a well-known industry leader. However, we must see that the change of central policy and the tightening of anti-corruption have brought unprecedented influence and test to the hotel industry. The sharp drop of high-end consumption, the disappearance of official public funds consumption and the strategy of self-consumption within enterprises are all fatal points that seriously affect the development of our hotel. How can we revitalize and rise in the besieged city?

How can we be in an invincible position in a difficult situation? How can we correctly deal with the grim situation and improve the service quality and marketing strategy? This is a new topic before us. Our overall thinking and decision-making in 20-2000 is to "strengthen the internal management mechanism, actively attract customers to spend, innovate and implement various wonderful methods, and build a prosperous hotel." The specific scheme is as follows:

First, establish and improve the assessment mechanism to truly be fair, just and open.

In 20-2000, we completely adopted the method of tracking and digital evaluation of hotel employees and management. Every month, there are specific assessment contents and scoring results of the hotel department for employees and the hotel for management. By the end of the year, in the process of centralized appraisal, a comprehensive appraisal will be strictly conducted by means of mass appraisal, superior appraisal and personal debriefing to management. And implement the last elimination system. The penultimate warning in the first year and the penultimate warning in the second year will cancel the position of department leader.

Second, establish an incentive competition mechanism to truly mobilize the enthusiasm of entrepreneurs to the extreme.

Employees should receive formal training and study through multi-post and multi-channel training. First, the hotel hired experts to give lectures; The second is to let the master technician help guide. The hotel adopts strict examination and election methods to produce business experts and technical experts among its employees. And set an example and give rewards with great fanfare.

Third, establish a marketing independent contracting mechanism to truly achieve the distribution goal of more work and more pay.

In 2008, the hotel signed a contract responsibility letter with each department manager. Economic indicators are linked to personal income, and the task is completed to ensure normal wage income. If the task is overfulfilled, extra income and rewards will be given according to the proportion of completion. There are special rewards for reducing costs and practicing economy.

Fourth, establish an innovative mechanism of diversified management to truly activate the service efficiency of hotels.

From 20 to 2000, we introduced the following marketing methods to the public:

1, hold a birthday party with specific design, special team, fixed goals and plans;

2. Take a special delivery method.

3. The banquet hall lowers the consumption standard and allows ordinary people to enter.

4. Carry out public welfare activities to sell consumer cards to college students. Let college students have income and develop public welfare undertakings.

5. Establish lifelong distinguished customers and establish a visiting system. Invite people to meet regularly and give gifts regularly.

6. Visit enterprises, bosses, institutions, factories and mines, keep abreast of customer needs, adjust our service concept and methods, and achieve the greatest satisfaction of customers.

Fifth, establish a long-term mechanism to care for employees, truly improve their living environment and enhance their self-confidence.

Our greatest wish is to really change the accommodation environment and food quality of employees, so that employees can work comfortably and safely. Let employees set up correct life goals at work and embrace lofty life dreams. The hotel actively provides platforms and opportunities for employees. Give full play to and display employees' talents, let employees really grow and develop, and realize a beautiful life dream.

Contents of hotel management work plan II

Looking back on the past 20 years is an extremely important year for me. Stepping into a strange and beautiful city, entering a brand-new post and coming to a team full of vigor and passion, I am very grateful for your company, which has made me mature and confident. I cherish this hard-won fate and am deeply grateful.

Looking forward to the challenging 20 years, there are still many goals and plans to be achieved step by step, so we should make a comprehensive plan for the work from the beginning, so as to give me valuable opinions and corrections, and get your guidance and help in the implementation process.

Summary of the overall work plan

Based on basic work, deepen work details, improve comprehensive quality, strengthen safety awareness and pursue work quality.

Second, the specific work details plan

1. Strengthen the study of professional knowledge and refine the work content.

A. Reimbursement shall be made in strict accordance with the cashier's post responsibilities and company regulations, and each document shall be strictly reviewed. In the case of tight funds, have the right to give priority to pay all expenses. B manage the cash on hand, and do not misappropriate the cash on hand without authorization, so that the daily report is consistent with the actual account. According to the proof of charge to an account, register cash book and deposit journal one by one, and there shall be no mistakes. D properly keep relevant bills, materials and files, sort them out, and store them in order for easy reference. (5) Pay water, electricity and rent on time in strict accordance with the regulations of the company, do a good job in capital turnover, and report every income and expenditure in time.

2. Strengthen safety management and eliminate potential safety hazards.

Safety is the premise and important guarantee for the normal operation of enterprises, and safety work should always be unremitting. As a fund management department, we should strengthen the self-training of safety awareness, establish the concept of risk crisis, be meticulous and cautious in our daily work, and keep the relevant regulations and systems strictly confidential.

Enhance safety awareness. All safety management systems of Xuanguan Company, whether in financial work or daily management of hotels, should play the spirit of being masters of their own affairs, investigate potential safety hazards, put an end to potential safety hazards, and make everything ahead of schedule and be prepared. Ensure the safety of funds, systems and bills. C, check the power supply, door lock, system switch every day, to eliminate all kinds of security risks. D. Improve internal control, and constantly check and fill gaps (such as water and electricity). ), and report the problems found in time, so as to start from the interests of the hotel, open source and reduce expenditure, and constantly improve the relevant systems and processes.

3. Strengthen self-training and improve working methods.

If management is the engine of an enterprise, then corporate culture is the lubricating oil of the engine and the soul of the enterprise. Therefore, in the constant tempering and practice, we should strengthen the integration of enterprise management and culture, combine self-training with company training, and subtly let consciousness dominate behavior, forming a team with core values, everyone being the master, initiative and enthusiasm. In the external publicity and communication, the hotel's core culture and brand concept are gradually pushed to the market, forming a good cycle of internal self-monitoring, external expansion and external communication.

We still have a long way to go. With the gradual implementation of the important plan of interior decoration evaluation of Samsung Hotel, I will actively cooperate with the work of all departments of the hotel, constantly improve myself, strengthen communication and cooperation with all departments, and make all aspects of the hotel work in by going up one flight of stairs.

Hotel management work plan content 3

In the new year and new trend, in the work from 20 to 2000, our department will focus on the core goal of profit, and strive to create the brand strategy of "full of emotion-comfortable home" from the aspects of food production, service quality, cost control and marketing innovation, and create a new situation in hotel catering. The specific work is as follows:

First, take products as the "leader", increase the core competitiveness of hotel catering, build a brand of "-food, food-"and build a good reputation of food.

The products on the first floor are mainly "fast", the varieties of colors are constantly changing, and some local snacks are launched in due course, mainly with the starting point of "stabilizing the first floor", and we will increase innovation in the production of dishes on the second and third floors. First, keep the dishes popular with existing customers, constantly strive for perfection, and formulate the standard menu of standardized dishes in time. At the same time, through the marketing activities of food festivals and various festivals, new varieties of dishes are introduced. It is planned to hold a food festival in March-April 2000, with the goal of unique taste, affordable price and close to mass consumption. From June to September, it is planned to launch new cuisines to meet the innovative tastes of more customers. At the end of June 10, we tried our best to cater to the tastes of high-quality, nutritious and distinctive business banquets, mutual invitations from units and various high-end consumer customers. Strive for greater market competitiveness of dishes, constantly improve the innovation system of dishes, further manage the development and research of dishes, supervise the quality and follow up the feedback, and open up a good social image of nutritious diet, reasonable diet and fine diet, so as to win more customers.

The second is to take training as the service means and grass-roots managers as the core, and strive to build an excellent team with excellent service level.

To cope with the fierce competition in the hotel catering market. Service is the second core product of hotel catering. From 20 to 2000, we carried out periodic cycle training around the theme of "full love-comfortable home". Through training, assessment and retraining, we will constantly consolidate various service knowledge. Ten high-quality hotel catering services are planned, that is, on the basis of service procedures, some more detailed personalized service contents are summarized to form ten easy-to-understand contents, and each floor is required according to the different actual conditions of this floor. The foreman and supervisor follow up the implementation, further refine and improve the overall service, and at the same time test the implementation effect through assessment.

The service on the first floor is still based on the service policy of "fast", "accurate" and "skillful", while highlighting the enthusiasm for old customers. Improve the dishes and service quality of food delivery service.

On the second floor, we should focus on creating the atmosphere of the restaurant, adding tablecloths and mouthparts to make the color of the banquet hall more festive. You can consider making chair covers, highlighting the theme of Longfengtai banquet in the hall, and continuing to build a banquet brand from the details of restaurant layout. The box service on the third floor highlights individuality. Especially for regular customers, it is necessary to strengthen emotional communication with customers, highlight the word "affection", retain customers with sincerity, enthusiasm and friendship, and establish a part-time marketing team of hotel catering department based on the third floor, and deploy outstanding employees and some management personnel on each floor to visit customers, listen to their opinions, narrow the distance with customers, develop new customers, and take advantage of the opportunity of serving in restaurants to get to know customers and exercise.

Third, reduce expenses, save costs, and strive for maximum profit space.

Cost control is the focus of work this year. This year, the hotel stipulates that the gross profit margin of the kitchen is 57%, which is far from this figure over the years. This year, the procurement of raw materials will be strictly controlled from the beginning, and special personnel will be arranged to be responsible for the acceptance and sign the bill, instead of the previous situation of separate acceptance of each kitchen, thus controlling the cost of raw materials. In addition, we will strengthen the management of the use of kitchen raw materials to prevent waste.

Constantly improve the department's energy management system and porcelain management system, control the export and use of low-quality consumables, set up property accounts on different floors, make full use of existing warehouses on each floor, put all kinds of articles in classification code, avoid the past disorderly stacking, prolong the service life of articles, and try our best to win more profits for the department without harming the interests of guests, lowering the service level and affecting the restaurant environment.

In the new year and new goals, under the correct leadership of the hotel leaders, our department will mobilize the enthusiasm of all the staff in the department and go all out to create better results.

Hotel management work plan content 4

The marketing department is the functional department responsible for handling public relations and sales business, and it is an important window for the hotel to enhance its reputation and establish a good public image. It makes business decisions for the general manager's office. The work plan of the hotel sales department for 20 10 is introduced by the sales work plan column. This website will be updated all the time, so you can keep it for later use. Want to know more, just in the work plan column.

This year, the marketing department will cooperate with the overall new marketing system of the hotel to re-formulate and improve the sales task plan and performance appraisal management implementation rules of the marketing department in-to improve the salary of marketing representatives and stimulate and mobilize the enthusiasm of marketing personnel. To keep a diary, the marketing representative must complete the' two, three and four' steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive assessment of the marketing representative according to the completion of monthly marketing tasks and the diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

1, warm reception and thoughtful service

Reception groups, conferences and customers should follow up all the time, provide "all-weather" service, pay attention to service image and appearance, be warm and thoughtful, and provide distinctive and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

2. Do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

3. Close cooperation and active coordination.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create the best benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

Hotel management work plan content 5

(1) Nowadays, the Internet is becoming more and more popular, and the information on the Internet is rich, so it is convenient and quick to extract information. Sofitel Pearl's marketing should also make good use of online marketing channels to put the hotel's Spring Festival products online so that customers can find relevant information quickly.

(2) It is also a good strategy to post Spring Festival products in front of the hotel. After all, many people pass by every day to make progress. And it should be posted in bright red color, so that more potential citizens can notice it.

(3) Although the hotel has a marketing department, every employee of the hotel should be a hotel salesman, and every employee should be a hotel salesman to do a good job in marketing. Performance Through this planning scheme, the product mix of Sofitel Pearl Hotel will be optimized, and the innovation efficiency of housekeeping department, catering department and entertainment department will reach its peak. Let customers truly realize that it is delicious and convenient to eat New Year's Eve in the hotel. Create Sofitel's own Spring Festival marketing brand. Environmental Analysis Everyone is in a certain social environment and influenced by it, so Sofitel's Spring Festival marketing planning industry should be placed in Hefei, a compound environment.

65438+

Hefei, with a population of 4.78 million and an urban population of 6.5438+0.98 million, is a medium-sized city in China. The population is still quite large, and there is still a market for Spring Festival travel rush planning.

2. Economic environment

Although the economic development of Hefei has slowed down in the past two years due to the impact of the global economic crisis, Hefei's economy has developed this year through national policies and the guidance of the provincial party Committee and government.

3. Others

Now the pace of social development is very fast, which is related to people's work. People put work in an important position in their lives, even women. Leisure time is relatively reduced. Even though the Spring Festival, a traditional festival in China, is coming, many people are still busy with their work and have no time to take care of things related to the Spring Festival. Based on the above environmental analysis, we can introduce the feasibility of Spring Festival activities.

General plan

1. Hotel decoration

In order to create an atmosphere of the Spring Festival, the hotel should decorate the hotel according to the customs of the Spring Festival (for example, hang lanterns at the entrance of the hotel, hang red Chinese knots in the lobby of the hotel, and paste Spring Festival couplets at the entrance of the jade hall to increase the festive atmosphere)

2. Spring Festival dinner

Spring Festival is a traditional festival in China. To choose the Chinese-style Jade Pavilion as the address of the dinner, famous chefs in Hong Kong will provide consumers with traditional dishes for the Spring Festival in China. Because the New Year's Eve dinner is enjoyed by the whole family, the design of the dishes should be suitable for the whole family.

3. Hotel special services

When consumers enjoy the New Year's Eve dinner, turn on the multimedia in the restaurant to play the Spring Festival Gala, so that consumers can enjoy the New Year's Eve dinner with the people of the whole country and watch the programs that cannot be missed during the Spring Festival. Offer some gifts or discounts for spending New Year's Eve in the hotel.

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