Investigation report on Chengdu building materials market

With the rapid development of decorative building materials in China, the output value of building materials industry has become an important growth point of national economy. To this end, I will sort out the relevant contents of the "Chengdu Building Materials Market Survey Report" for you. Please refer to.

Chengdu Building Materials Market Survey Report 1 China Plastics Bomei Home Mall: It has been closed for 2 years.

▲ Suzhong Bomei Home Mall is closed.

Project introduction: SMCC Bomei Home Mall is the core project of the second group of SMCC International Trade Center. The project consists of a 6-story podium and a 24-story tower with a total mass of 330,000 square meters. It is emphasized in the project promotion that a 500-mu exclusive warehouse and logistics base will be built, making it "the first choice for home lighting procurement in western China" and "Chengdu Direct Sales Center of China Lamp Capital". (Photographed on July 65438, 2009)

2 Dagang Building Materials City: The farther you go, the more closed you are.

Project Description: Dagang Building Materials City covers a total area of 23 13 mu, with a total investment of 5 billion yuan and a construction area of 2 million square meters. * * * With tens of thousands of shops, it is the largest cluster building materials wholesale trading market with the largest storage area in China. The first phase of the building materials market, which integrates wholesale, retail, exhibition, warehousing and logistics, opened on September 23, 20 12.

The status quo of the first phase of Dagang Building Materials City, there are many merchants on the street at the entrance. The farther you go, the more doors you close. Because it is noon, there are fewer people in the market. There are many merchants in the lighting market on the second floor, but one merchant told Toutiaojun that everyone's business is not good and he doesn't have much hope for the future.

Status quo of Dagang Lighting City Phase II. At present, only the first two blocks have lighting businesses, and the rest blocks are vacant. A merchant told reporters that the number of merchants has doubled since they settled in September last year, and now there are more than 40. He originally wanted to focus on the wholesale of lamps, but as a result, most of the transactions were retail, and most of the customers were residents within a few kilometers around. He admits that business is bad, but he thinks that everyone is bad now. In the businessman's view, the nearby Qinglong Building Materials City, Jiafei Building Materials City and Dagang Building Materials City did not form a joint force, but competed with each other for internal friction, leading to market failure. (Photo taken on July, 2009 13:40)

There are more than 80% shops in Qinglong International Building Materials Decoration City.

Project Description The total area of the project is about 1280 mu, and the total investment is about 2.2 billion yuan. Built by Chengdu Dejia Investment Co., Ltd., formerly known as Qinglong Building Materials Market, with a wholesale operation history of 12 years. Construction started on 20 10, and the first phase was opened on 20 12 and 10 on October 27th. The supporting projects of the second phase project include logistics, housing, hotels, and a landscape belt around the market-a two-kilometer-long riverside commercial street.

The present situation of Qinglong International Building Materials Decoration City. The businesses on both sides of this main road are full of recruits and rents, and it seems that the situation is not bad. The leader army visited several areas, such as Area 1, Area 2, Area 3 and Comprehensive Area. Except that some shops are still closed in the first phase and most shops in the comprehensive area are closed, other areas are in good operating condition. Toutoujun estimates that more than 80% of the shops in Qinglong International Building Materials Decoration City are open. (Photo taken in July 19, 14: 16)

▲ 1 Present situation of some areas and comprehensive areas in the area (taken on July 9 14:24)

Jiafei International Building Materials Home Furnishing Market: After the first phase expires, the second phase is vacant.

Project Description The total planned area of the project is 1.024 mu, with 477 mu in the first phase and 547 mu in the second phase, with an operating area of 800,000 square meters. It is a key construction project of Chengdu Municipal Government and qingbaijiang district Municipal Government. The project is developed in two phases, and the functional planning is high-end building materials, brand furniture, home improvement products, lighting gardening and so on. May 20 12, the first phase of the market opened. At present, the second phase of the market is attracting investment.

Present situation of the first phase of Jiafei market. The reporter drove around the market and was basically in a state of full rent. (Photo taken in July 19, 15: 16)

Present situation of the second phase of Jiafei market. Only a few businesses have settled in, and the market has zero rent.

China building materials market has changed according to the objective conditions it relies on since its birth. We should learn from the development of peers and related business models, find our own promotion and development direction from the evolution of production and circulation forms, and constantly change and improve ourselves. These revolutionary changes represent the development direction of the building materials market.

(1) Developing to the Trade Center

In some cities and regions where the building materials industry is highly concentrated in China, due to the increasing commercial flow, logistics, information flow and capital flow of the industry, the supporting industrial chain is quite developed and is becoming the industrial center of the industry region, the country and even the world. The building materials market in this area is developing towards the trade center of this industry. Mainly in the form of exhibitions, orders and trade, its wholesale and distribution functions and influence in the industry will be linked to the development of the industry.

(2) Develop into a shopping center

As the strength of local building materials distributors is constantly increasing, local building materials markets are constantly emerging. In the past, the radiation power of the building materials market, which was mainly distributed in central cities, is shrinking day by day, and some of them will become local retail markets. The building materials market operating in this region is learning from the business model of commercial hypermarkets. With its huge business place, popularity and influence formed over the years, it has gathered the strength of many building materials dealers and developed into a shopping center in conjunction with other businesses.

(3) Develop into a logistics processing and distribution center.

Professional building materials markets built in central cities, ports and transportation hubs, such as steel market, stone market, paint market and ceramic market, have greatly developed their logistics, processing and distribution functions in providing wholesale, customization, processing and distribution services to the society, and are developing into professional logistics, processing and distribution centers.

Suizhou Sanlian Heavy Industry Machinery Co., Ltd. is a comprehensive building materials production enterprise integrating production, wholesale, processing and sales. The company covers an area of more than 40,000 square meters, with a building area of more than 30,000 square meters. Relying on scientific and technological innovation to pursue quality management; Under the guidance of the enterprise policy of "meeting customers' requirements and creating domestic famous brands", it has developed into an industrial group company integrating scientific research, production, marketing and service.

Geographical advantages: Suizhou is located at the intersection of the Yangtze River basin and Huaihe River basin, with Wuhan as the central city in the east, Xiangyang as the sub-central city in the west, Xinyang in the north and Jingmen in the south. It is the "North Gate" of Hubei Province's opening to the outside world and an important transit point for the country to implement the strategy of developing the east and west.

Transportation advantage: the railway is a professional transportation line, and the freight yard is only two kilometers away from the market.

After investigation, the research group found that there are some common problems in the logistics of building materials market at present:

1) has insufficient understanding of the importance of the development of logistics industrialization. Lack of understanding of supply chain management and enterprise logistics, lack of logistics awareness, and insufficient understanding of logistics as the "third profit source" for enterprises to reduce costs, improve efficiency and enhance market competitiveness.

2) The overall benefit of building materials entrepreneurship is not good. Most building materials enterprises have a good quality foundation, but there are many unreasonable and unsuitable phenomena in warehouse layout, material storage and loading and unloading, resulting in repeated handling and multiple operations, which is not only inefficient, but also serious loss and waste.

3) The procurement behavior is not standardized, and warehouses are set up layer by layer, resulting in a large backlog of materials. Due to various reasons, materials and products are transported many times in transit, and the intermediate links are delayed, which makes enterprises miserable and costs a lot of extra freight.

4) The management of logistics system is extensive, lacking in scientificity and preciseness, and lacking in systematic management standards. Due to the replacement of the old and new systems, the supply plan is out of touch with the production plan and sales plan, the reliability is reduced, and the means and methods of material procurement are backward and lack of standardization. The traditional reserve management method can't reflect the actual inventory dynamics in time and accurately.

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