Fachuan hotel

Soft writing is a subtle marketing of people's thoughts through words, and it is a business strategy to realize soft penetration of enterprises in the form of advertisements. Generally speaking, soft text marketing is basically from the perspective of users or industries. Through detailed description, it can quickly arouse readers' * * * and emotional recognition. Therefore, a good soft text is two-way, that is, it allows customers to get what they need and understand the propaganda content at the same time. From traditional paper media to new media, from abroad to China, a large number of enterprises have achieved success through low-cost soft text marketing. The following soft text marketing promotion will share with you a classic case of successful soft text marketing. Case: Soft Text Marketing of Seven-star Hotel in Dubai There is a seven-star (currently eight-star) hotel in Dubai, which is built on an artificial island and looks like a sailboat. There are 56 floors, with a height of 32 1 m. When this hotel focused on expanding the China market after 2007, it did not invest a penny in advertising, but only made a series of soft articles in several domestic newspapers and media. Among them, the following two articles are typical: "The only seven-star hotel in the world: 24 tons of gold decoration" reported by Changjiang Business Daily on August 20, 2007; Beijing Youth Daily reported on August 9th, 2065438+00 that "67% star hotels in Dubai have China guests, and their spending power is amazing". The core contents of these two articles were reprinted by major portals such as Xinhuanet, People's Daily, Sohu and Tencent, and were quoted by other print media reports. As a result, the sailing hotel has become the first choice for domestic wealthy businessmen and stars to visit and stay. According to statistics, at least 10% of the guests in Sailing Hotel are from China.