Four Strategies of Hotel Brand Promotion

The four strategies of hotel brand promotion are as follows:

1, hotel brand advertisement placement

Entertainment marketing is an effective method in current marketing promotion means. It has several characteristics: large investment, high return, wide time and influence, deep brand image, sought after by young people and repeated dissemination. Through the implantation of popular programs and TV dramas, plus publicity and speculation on the Internet, the effect will be very ideal.

2. Hotel brand news dissemination

The more important goal of brand promotion is to open the brand, establish a good brand image, and let the audience have a good impression and trust on the brand, thus increasing the possibility of buying brand products and solidly improving the brand loyalty and viscosity of users. News media is a better platform. Hotel brands publish brand-related information through major websites to establish brand credibility and establish a good image.

3. Hotel brand list marketing

You may often see some peers spamming brand rankings online. In fact, there are still some leaderboards that do not violate the advertising law, are interesting, spread and popular, and that is featured leaderboard marketing, also known as leaderboard marketing. Reordering products from product performance, price, function, consumer preferences and other aspects is easy to be sought after by consumers.

4, hotel brand video promotion

Video distribution is one of the popular marketing methods, which combines audio and video to better display the characteristics and image of products. Lubao combines product features and creates interesting communication content. By shooting, editing, spoofing and other means, he publishes the promotional videos to major video websites and recommends the video homepage, which causes rapid spread.

Establishing hotel brand management strategy

Link 1: image design

Image design is the basic link of hotel planning. The planning and image introduction of any hotel must be the first, and then it will be clear what image should be used to show and convey information to the target consumer groups. Then, this image design is to fully introduce CIS (or CI) strategy.

CIS is the abbreviation of corporate image identification mark. Corporate logo is just like people's appearance, we can use it to identify specific enterprises, such as hotel emblem, building, Chinese and English store names, environmental navigation system and so on. All this is an inseparable whole, interlocking and meticulous.

Link 2: Service construction

Take the service quality management system as the guarantee of the brand. Brand is maintained by products (services). Hotel products are services, and controlling the quality of hotel services is always a reliable guarantee for the brand. Without service, there is no survival value of hotel brands.

Service quality is the key to building a hotel brand. It is necessary to establish all-round awareness of service quality management, implement comprehensive service quality management, establish a perfect service quality standard system and guarantee system, and strengthen service quality control and performance.