Traditional Culture Encyclopedia - Hotel franchise - What are the strategies for Maotai Moon Cake in Maotai Red Wine Maotai Hotel?
What are the strategies for Maotai Moon Cake in Maotai Red Wine Maotai Hotel?
1, Maotai Hotel adopts a series of development based on one product to ensure that the articles in the wine are done well; Do a good job in the main business, extend it up and down, and rationally expand the world outside alcohol. The development strategy of Maotai moon cake is low-fat health industry.
2. Maotai Hotel has increased its high-end strategy. The gradual upgrading of the product structure of Maotai red wine and the layout of high-end price bands will help to enhance the brand image and focus on the long-term development of the brand to create a billion-dollar brand. Reputation pricing and integer pricing strategies of Maotai moon cakes attract consumers. Reputation pricing method is to improve the cognitive value of potential consumers.
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