Reasons for the decline in business in the catering industry

Nowadays, customers' dining is no longer simply to solve the problem of food and clothing, but also to pursue a spiritual need and dining experience.

From the moment the customer enters the door to the time they leave after the meal, every second will affect whether the customer makes a second purchase. Before ordering, ask the customer carefully about their taste, whether they want spicy food, coriander, etc. Be sure to remember it clearly so as not to get confused; change the paper towels on the table in time, put a small trash can next to the table, and clean it up in time; I apologize if the food is served slowly. ; Clean the tabletop promptly after customers leave, carefully wipe away oil stains, etc.

After you have enriched and improved yourself, you can start to carry out marketing activities to increase the restaurant’s exposure.

We all know that when a restaurant’s business is not doing well, it is necessary to look for the cause of the problem mainly from the perspective of service and competition. So, analysis of the reasons for the decline of the catering business, what should we do if the catering business is not good?

1. Analysis of the reasons for the decline of the catering business

1. The objective impact of external factors on the decline of the catering business

Environmental factors are external factors that affect the success of the catering industry. Of course, there are many people who enjoy the benefits of gathering popularity and booming business due to their superior geographical location.

2. Service quality affects customer satisfaction and the impact of restaurant business decline

The tangible facilities of the restaurant can only reflect its value through service!

3. Marketing The impact of directional deviations in methods on the decline of catering business

After operators have problems grasping the market and discovering problems, they make targeted changes!

4. Brand effect on the decline of catering business The influence of

The era when the aroma of wine is not afraid of the depth of the alley has passed, and market competition pursues individuality!

5. The positioning of restaurants is unclear

Some The positioning of the restaurant is unclear. Guests have entered the restaurant and saw real objects everywhere. Regardless of stir-fried dishes, cold dishes, barbecues, hot pots, and snacks, the various varieties look very complete, but the business of this kind of restaurant is not good. .

6. Dining environment and service quality

The decoration and hygiene of some restaurants are very good, and the business is often very good. The decoration of some restaurants is very old and the hygiene is not very good. I believe that few people go to this kind of restaurant to eat. Even if the price of a restaurant is relatively cheap, if the decoration is too old and the hygiene is unsafe, I believe that only a handful of people will eat in this restaurant. Only by improving the dining environment and hygiene can the restaurant's business improve.

7. Treat marketing as a panacea and ignore the taste

Some entrepreneurs particularly like to engage in preferential activities. In fact, preferential activities are also conducted based on specific circumstances. You should know that some restaurants offer discounts every day, but their business is not very good. Some restaurants occasionally offer discounts, but business is booming. In fact, taste is more important than good marketing. If you taste good, you will be very popular if you occasionally offer promotions.

2. What should I do if the catering business is not good?

1. Clarify the positioning of the hotel

Determine the type of customers you want to serve, the service level of the hotel, and Carry out relevant activities and services in a targeted manner.

2. Understand the hotel's competitors

By understanding and comparing competitors, discover the hotel's strengths and weaknesses in various aspects, so as to maintain its advantages while making up for its own shortcomings.

3. Maintain good old customers

For customers, don’t just focus on immediate interests. Use some activities or discounts to attract old customers tightly. An old customer may lead Here are ten new customers.

The business of restaurants is not good. This should be a question that many people who open restaurants will ask. Nowadays, the threshold for catering is getting lower and lower, there are more and more people doing catering, and the competition is getting bigger and bigger.

Mr. Rice Claypot Rice has more than 300 stores across the country. With many years of one-stop store opening experience, it is determined to use scientific and professional management models and modern and standardized cooking techniques to interpret Hunan cuisine culture and advocate green and environmental protection. , healthy diet concept, and provide every consumer with a high-quality, healthy and fashionable catering experience.