Ikea souvenir

IKEA was founded in Sweden on 1943. "Creating a better daily life for most people" is the direction that IKEA has been striving for since its establishment in Shanghai. The IKEA brand has always been committed to improving people's quality of life, and adheres to the business purpose of "providing as many customers as possible with household items with reasonable prices, excellent design, complete functions and low prices".

Global procurement model

Ikea's purchasing mode is global, and it has set up 16 purchasing trade zones around the world, among which three IKEA in Beijing are located in Chinese mainland, namely South China, Central China and North China.

China market is very important.

China has become IKEA's largest purchasing market and one of the most important business growth spaces, and plays an important role in IKEA's global strategy.

Chinese mainland 1 1 Shopping Mall

At present, IKEA has 240 shopping malls in 34 countries and regions around the world, including Chinese mainland 1 1, which are located in Beijing, Tianjin, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing, Shenyang, Dalian and Wuxi.

China ranks first in purchasing volume.

At present, the purchase volume of IKEA in China has accounted for 65,438+08% of the total, ranking first among IKEA purchasing countries.

Environmental protection and social responsibility issues

Ikea strives to create an IKEA business mode with customers and social interests as the center, and is committed to environmental protection and social responsibility.