Traditional Culture Encyclopedia - Hotel franchise - What are the characteristics of hotel room products?
What are the characteristics of hotel room products?
Briefly describe the characteristics of guest room products:
1, service type (hotels are service industries);
2. Non-storability (for example, if the room is not rented out today, it means that the income of the room is lost today, and even if it is rented out tomorrow, it will not make up for today's loss);
3, comprehensive (general hotels include accommodation, catering, meetings, entertainment and other functions);
4. Strong orientation (that is, different types of tourists lead to different market positioning of hotels, such as resort hotels, conference hotels and business hotels);
5, there are points of light season (different types of hotels have different light season).
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