Traditional Culture Encyclopedia - Hotel franchise - How does Chongqing Hilton's five-star license affect the entire Hilton Hotel Group?

How does Chongqing Hilton's five-star license affect the entire Hilton Hotel Group?

After Chongqing Hilton Hotel was stripped of its five-star hotel title due to health and fire problems, the five-star title of the entire Hilton Hotel will be questioned, which is a huge stain on the entire Hilton Hotel Group. As the saying goes: good things don't go out, bad things spread thousands of miles! Colleagues will take the opportunity to publicize the hotel's bad, and consumers will definitely not choose his home again after hearing it.

The specific impacts are as follows:

First, Hilton Hotel is no longer a five-star hotel, and those top customers who have high requirements for hotel services will no longer give priority to his home. Losing customers means losing income.

second, after the star rating declines, there is no five-star title, so the pricing is passive. Everyone says that it is not good, the price can't be raised, and it is more likely to decline. Hotels rarely reduce prices, basically improving the service quality. Reducing prices is the best policy for hotel enterprises, but it has to be implemented. This is very passive and can only be served for a period of time to regain the trust of customers.

The third and most important issue is the stock issue, which represents the market value of the company. When consumers start to distrust a company, its stock will slowly decline. When people start to sell the shares of Hilton Hotel, the shareholders' property will be devalued, which will easily lead to chaos within the group.

I hope Hilton Hotel can learn a lesson from it and strengthen management. The low-level problem of health problems is really mismanagement. The hotel needs to rectify its corporate culture, improve the sense of responsibility of every employee, clarify the work content and objectives, and the most important thing is to do the details well. A person can not hold too many positions, especially the front line, and just meet the standards! I hope the hotel can learn from it, improve the service quality, and be people-oriented in order to last for a long time.