Why did Yuan Yi Hilton change its name to Xiangyuan?

Yuan Yi Hilton changed its name to Xiangyuan because:

1, brand strategy adjustment: Hilton Yuan decided to change its name in order to reposition its brand image and market positioning, because the hotel wanted to attract different customer groups or stand out in the fierce competition market.

2. Company merger or acquisition: The company owned by Yuan Yi Hilton Hotel is merged or acquired, and its name is changed to reflect the new ownership structure or the decision to integrate multiple brands. Renaming refers to the behavior of a person or entity to change its name or logo, which can involve individuals, organizations, enterprises, brands and other aspects.