Traditional Culture Encyclopedia - Hotel franchise - What does the hotel group purchase mean?
What does the hotel group purchase mean?
Similar to sales promotion, it is also a commercial means.
For example, we have 20 people who want to hire a car now, and the result is definitely cheaper than renting a car.
Even if there are only four people in the car, we have to squeeze in one. This is also similar to group buying.
How many profit points have passed since the goods were produced and sold to consumers?
Different time, different place, then different environment, different people, and so on will affect the price of goods.
In fact, the goods are very cheap, and the seller needs profit, so the price is increased.
You may earn 10 yuan if you buy one, but if there are 100 people selling it, even if one person only earns 5 yuan, you can earn 500 yuan at one time.
This shows that group buying is equivalent to the nature of one person's purchase.
And hotels are services, such as high-end hotels, which were originally 2,000 yuan, so you only need 800 yuan for group purchase.
Why is 800 yuan still cheap? Emphasis is placed on "high-grade", so the requirements for hotels here highlight a grade problem.
We pass the low-grade house off as a high-grade house, which not only smashed our own signboard, but also made it more difficult for future marketing.
Now many hotels are fighting price wars, in fact, for the competition of "a bed". Smash your own signboard and don't know what group buying is.
Using false information and false service, the original 200-dollar hotel lied that it was 800 yuan, but the consumer went and found that it was not 800 yuan.
This will only leave a bad impression on those who want to spend 800 yuan.
Remember next time, there is no 800 yuan class. The longer it takes, the less the hotel can develop.
And if it's 200 yuan's grade, and the group purchase only needs 120 yuan, then the consumer will definitely be willing to put 200 yuan. If you find the price is really good, you will choose a cheaper one next time. So this is a problem that hotel managers should consider.
So, different quality, different price, different service, different price. Group buying is to create more opportunities for customers.
The hearts of group buyers are holding the original price. Can the hotel catch hundreds of people and create more opportunities for the future?
Here, the difference between hotel reservation and hotel group purchase:
Hotel reservation is an unconsumed reservation, which the hotel manager knows better than me, and the hotel group purchase has already been purchased.
The former hasn't spent money and is making a reservation, while the latter has spent money and hasn't stayed yet. In this respect, I hope hotels can measure each other.
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