What was the name of the ancient commercial place?

Most people think that the process of success is like this: having systems (factories, networks, people, etc.). )-take action-become a successful person in everyone's eyes. In fact, the pattern of all successful people is the opposite: mentality, thinking and mental outlook are all powerful people in dreams-to act-to have a system. Think about it, which successful entrepreneur has everything before starting a business? Experienced? Have capital? Does it matter? These are hard-won, and it is not necessary before starting a business. If you already have it, why start a business? Therefore, personal entrepreneurship does not require funds and experience. What is important is that you choose a road that conforms to the trend of the times! This is more important than anything! For example, from 1900 to 1950, what is the main theme of the world in this period? War! There are wars everywhere except the United States, so if you want to be a soldier, just keep up with the main theme of the times and you may achieve something. Doing business is dead! Enterprises since World War II have been in the United States, because the United States does not fight. 1950 to 1990? What is the main theme of the times? For peaceful development and economic construction, our country still focuses on class struggle, which is very bad. What about Japan, Italy and Germany? The economy is rapid because there is no other way but to develop the economy. The arms race between the United States and the Soviet Union and the defeated countries cannot do this. The United States discovered this trend very early and the transformation was successful. In the early 1980s, under the leadership of the great Deng Xiaoping, China also started economic construction and saved China. Therefore, as long as they are self-employed in the 1980 s, they can do it! Right? No matter what you do! No matter whether you have capital or not, you have experience! What is the main theme of the times from 1990 to now and in the future? Learning and innovation. As long as you can follow, you will succeed! How about opening a small shop slowly? It's sheer nonsense! What time is it now? I thought it was the' 80s. If we observe carefully, the promulgation of national policies and laws will generally indicate the future development, and any industry is promising, so we can get a glimpse of it! Ten secrets of ancient China businessmen doing business China people have a long history of doing business and profound business culture. In the long-term business activities, they gradually developed the business strategy of "keeping their mouths shut" for China businessmen, which can be summarized as "Ten Strategies for Doing Business". First, knowing the place to win, choosing the place to make money, "Sun Tzu's Art of War" said: "The terrain is the help of the soldiers." Expect the enemy to win, calculate the danger, distance, and go to the general. He who knows this and fights wins, but he who doesn't know this loses. "Visible terrain is important to combat, and it is also necessary for generals to observe. Doing business is like fighting, shopping malls are like fighting, businessmen are like generals with thousands of troops, and wise generals often occupy favorable terrain and eventually win the war. As a great strategist in the Spring and Autumn Period and the Warring States Period, Fan Li knew this well. From a strategist's point of view, he thinks that Tao Di is an ideal place for goods trade. So he chose Tao Di as the marketing point. Sure enough, in nineteen years, she became a world-famous woman, and the laudatory name of "Tao Zhugong" gained a reputation from ancient times to the present, leaving her name in history. Historical records? After the biographies of Huo Zhi and the annihilation of Zhao by Qin, the immigration policy was implemented. At that time, many people bribed officials, unwilling to move, and asked not to move. Only the wealthy businessman Zhuo asked to move to the farther "Wenshan Xia". He took a fancy to the fertile land, rich products, simple folk customs, residents keen on buying and selling, and good business development. A few years later, Zhuo became a world-famous rich man. This concept of "choosing not only the right time but also the right place" was accepted by later businessmen. Yangzhou, Jiangsu Province, which is "the land to the left of Huai River and the beauty of bamboo creek", is located at the crossroads of north and south, with developed transportation, convenient water transportation and frequent cargo arrival. Its land is rich in tea, salt, silk and silks, and many businessmen come in droves. Once, merchants from the Qin Dynasty and Shanxi Province gathered here to settle down and operate. The famous Huizhou merchants started from here and dominated the rivers and lakes. Second, buy when it is cheap and sell when it is expensive. Fan Li and Bai Gui, the ancestor of Shang Dynasty, thought that "buy while it is cheap, although it is expensive;" If it is expensive, it will be expensive, although it is already expensive. "Emphasize that businessmen should be good at capturing business opportunities, seize opportunities, and seize the opportunity to buy and sell. The profit of business comes from the difference between buying and selling. Once you find the opportunity to buy and sell, you must make a decisive decision. In Wei Wenhou, China people pay attention to farming, while Bai Gui is willing to observe the changes of the times. When the harvest is good, he buys grain and sells silk paint. When silk came on the market, he bought a lot of silk and sold grain. He once said: "I am resourceful in business, such as Yi Yin and Jiang Taigong;" Good at judgment, such as Sun Bin and Wuqi; Good at law enforcement, such as Shang Yang. Some people's wisdom can't improvise, their courage can't be decisive, their kindness can't be chosen properly, and their stubbornness can't stick to principles. Therefore, I will not teach such people to learn management from me. " In this passage, his "punctuality" and "wisdom" in grasping the timing of buying at a low price and selling at a high price are expounded incisively and vividly. Bai Gui's business principles and experience were praised by later businessmen. He used his own business strategy and carefully managed it, so that his family was exhausted. Thirdly, from the end, it is known that Gou Jian, the King of Yue who predicted to make money in the Spring and Autumn Period, was ashamed of the death of his country by snow and worked hard all day. When he learned of the drought in Wu, he bought a lot of grain from Wu. In the second year, Wu was short of food, and people's lives were difficult. The hungry people had no food to eat and complained, so the State of Yue took the opportunity to rise up and destroy the State of Wu. Hard work pays off. The King of Yue eventually became the overlord and became one of the "Five Overlords in the Spring and Autumn Period". Here, Gou Jian, the King of Yue, did a great thing. The wealth he created is not a treasure, but the hegemony of a country and the world. It is a successful example of the political application of the merchant's way. According to records, during the Song Dynasty, a fire broke out in Lin 'an City, which "damaged the fish pond", and a businessman named Pei's shop caught fire, but instead of putting out the fire, he used money to lure people out of the city to buy bamboo and wood bricks, reed rafters and other building materials. After the fire, everything was in a hurry, and building materials were in short supply in the market. At this time, Pei's businessmen took advantage of the situation and made a fortune, earning dozens of times the value of the store and meeting the needs of the market and the people. "Looking at a leopard in a tube", keen observation and accurate judgment are the source of wealth for businessmen, and they are also one of the necessary abilities for businessmen. Four, small profits but quick turnover, dare not live in your pre-Qin business theorist Ji Ran thought that "expensive is cheap, cheap is expensive" and advocated that "expensive is as cheap as jade". Sima Qian once said, "Buy for three dollars, buy for five dollars cheaper", that is to say, businessmen who are greedy for profits can only make a profit of 30%, while those who are small profits but quick turnover can make a profit of 50%. According to "Biography of Li Yu", there are three businessmen dealing in the same commodity in the market together. One of them sold at a reduced price, and there were many buyers. They make a lot of money a year, while the other two refuse to sell at a reduced price, resulting in far less profit than the former. Sean, the counselor of Emperor Gaozu Liu Gang, sold scissors to people during the day and came back to study at night when he was studying in Huangshigong in his early years. Later, he felt that he didn't have enough study time, so he divided the scissors into three classes: upper, middle and lower. The price of first class is unchanged, the middle class is one penny less than the original price and the lower class is two pence less. As a result, it only took half a day, the number of scissors sellers doubled, the money earned doubled and the time spent studying increased, so there was a folk proverb: Sean sells scissors-expensive and cheap. 5. Carve red and green, and stay in Yanjing Miscellanies: "Shi Jing City Store always talks about the situation, carving red and green, and embroidering golden windows." In some shops, signboards are hung high, and colorful brocade lanterns are lit at the door of every house at night, making the streets look like daytime. Some shops hang commodity propaganda calligraphy and painting, celebrity calligraphy and painting, which is arty. In order to sublimate the taste of the store and improve the customer's return rate. There are also some tea shops, restaurants and hotels that specially arrange musical instruments and tell stories to entertain guests. In the noodle restaurant in Hangzhou, Kyoto in the Song Dynasty, as soon as the customer entered the store and sat down, the waiter immediately came over and asked the customer what he needed. "Do whatever the customer asks, and don't make mistakes." Operators are well versed in the luxury of decoration, which reflects the strength of a store. Therefore, the design of the store is all painted columns and carved beams, antique and magnificent, catering to the consumption psychology of powerful ladies as much as possible. During the service, I greeted you with a smile and then went out to doze off. These respectful practices and noble and elegant decorations have made many customers "sit in the spring breeze" and "fall in love at first sight", thus staying and never paying attention. 6. Taking righteousness as benefit and pursuing righteousness to avoid wealth In the Qing Dynasty, there was a businessman named Shu Zungang who was good at calculating and weighing. In his spare time in business, he likes to read four books and five classics and apply the truth in the book to business. He once said, "Money is like a spring." He also said: "For people, there is a way to make money, taking justice as a benefit and not taking advantage of it. The country is like this and the situation is excellent." Li Dahao, a businessman in Huizhou, warned his successors that "wealth follows the Tao, and benefits are beneficial" should be strict with self-discipline, so as to "treat injustice with wealth like a cloud". Confucius said, "A gentleman loves money and takes it wisely." . Righteousness leads to virtue, while righteousness leads to profit. Without righteousness, there is no profit, and businessmen should take it as a warning. "If there is a good house, there will be Qing Yu. There is more than one bad house. " If an operator has long-term rationality and wisdom, he will not use bad and despicable means to make profits; Doing any business by unscrupulous means will eventually lose the profits that have been made. Seven, long sleeves and good dancing, how good is the money? Jia "What is wrong?" "Five Silly" said: "As the saying goes,' Be good at dancing with long sleeves and pay more for a good wife'. This statement is convenient for work. "The emphasis here is on the word' good'. If the funds are insufficient, we should make good use of them, and the purpose of using them is also to make profits. Only when funds and commodities are constantly circulating can profits roll in. Treat the goods as "finished products", that is, the stored goods should be in good condition, "do not leave spoiled and eaten goods"; Dealing with funds should be "interest-free", that is, money cannot stagnate and "money moves like water". When money and commodities circulate, business lives.