6 model articles on event marketing planning scheme

Model essay on event marketing planning scheme 1

I. Purpose of the activity:

Improve the brand awareness and reputation of real es

6 model articles on event marketing planning scheme

Model essay on event marketing planning scheme 1

I. Purpose of the activity:

Improve the brand awareness and reputation of real estate, expand and strengthen the influence of the brand;

X establishes a good reputation of the brand in the hearts of customers;

X create a large market in the south of the city and a quiet park-style living atmosphere;

X creates a hot sales atmosphere through activities, enhances popularity and drives follow-up sales;

The effect to be achieved by X: grand, grand, warm and festive.

Second, the core concept:

Before entering the sales center, two large inflatable Shuanglong arches are arranged to create a magnificent, warm and grand momentum; From the entrance of the sales center square to the entrance of the sales center, a welcome avenue is covered with a red carpet; The hostess dressed in Hanfu greeted the guests on both sides; Let all the customers present feel the VIP-like reception of the developer; There is a cold meal area on site to provide exquisite western-style cakes and drinks for customers on site free of charge; Little Square has built a large aviation canopy as a customer area, and the aviation canopy is decorated with light blue gauze curtains. On-site customers can enjoy wonderful performances and delicious food while waiting for room selection.

At the beginning of the event, the guests announced that the electronic salute on the side of the main stage and the colored smoke on the theme backboard of the stage started at the same time, and invited special

Industrial power paragliding (banners and colored smoke can be hung on the back of the paraglider to congratulate the opening) performed in the air over the sales department, creating a grand, warm and gorgeous atmosphere at the whole event site and achieving a sensational effect; At the same time, the exciting acrobatics, professional martial arts group performances, Chinese etiquette and costume shows, large-scale song and dance performances and other wonderful programs at the event site brought visual impact to customers and enlivened the atmosphere at the scene.

Third, the theme of the event:

Four. Activity time: 09: 00 am on July 5th, 20XX-12: 00 am.

Verb (abbreviation of verb) Location: Real estate sales center

Participants of intransitive verbs:

Seven, site layout:

1. There are various colored flags on both sides of the road entering the sales center, and two 20-meter-long Shuanglong inflatable arches are arranged at the intersection. From the main entrance of the sales center square to the red-carpet Yingbin Avenue at the entrance of the sales department. On both sides of Yingbin Avenue, there are four hostesses dressed in Hanfu holding olive branches to greet the customers present, so that customers can feel a festive, atmospheric and grand atmosphere as soon as they enter the event site; At the same time, it also makes customers feel at home;

2. A large aviation canopy is set up in the square in front of the sales center as a customer area and a cold meal area. Customers can enjoy exquisite snacks and drinks while waiting for the room selection, and enjoy the wonderful performances in the stage area. The main stage area is equipped with theme background board and professional sound, and the electronic salute and colored smoke on the theme background board are arranged on the side of the stage. At the same time, the high-altitude powered paraglider created momentum in the air, creating a grand, warm and magnificent atmosphere for the event site.

Eight. Activities: on-site opening lottery, interactive games, house purchase lottery; Professional group martial arts performance; Chinese etiquette fashion show; Difficult acrobatics; Large-scale song and dance performances; High altitude powered paragliding, etc.

Model essay on event marketing planning scheme II

First, the planning purpose

1. Show children's talents, and take "small" as "big" to boost the order growth in June.

2. Let the brand image of the company enter the thinking of teenagers and take the first step of conceptual marketing.

3. Further improve the company's good image in the hearts of the general public.

Second, the marketing environment

1, market analysis

(1) With the approach of Children's Day and summer vacation, the market consumption with children as the main group will increase.

(2) The generation after 1970s and 1980s has become the theme of social consumption. Nowadays, families are dominated by one child, and children have become the greatest treasure in the hands of parents. It is imperative to pay attention to their consumption.

(3) With the improvement of China's education level, children's diversified and multi-system development has become the first choice for parents. Companies will seize the deep feelings of parents' love and will surely lead the consumption boom.

2. Consumer analysis

1) As the "May Day" Golden Week draws to a close, all the major markets in Wuhu are decorated with lanterns and display boards, and the enthusiasm of consumers has cooled down.

2) According to the market survey, children's consumption on Children's Day occupies a large market share.

Company situation analysis

1) The market is depressed and the company is in a position of being beaten.

2) Under the influence of the current environment, residents' consumption continues to decline, and they are indifferent and skeptical about the company's products.

3) Fame and word-of-mouth cannot form word-of-mouth effect.

From the above, we can simply draw the following conclusions:

1) The merchants are in a passive state and their consumption is weak.

2) Market positioning and marketing strategy play a leading role.

3) Most parents are willing to spend for their children.

4) It is critical and necessary to accurately grasp the market artery.

Third, marketing strategy.

1, marketing purpose

Fame touches God, and brands make dreams come true.

2. Business strategy

(1) brand further improves corporate identity system (CIS), participates in public welfare activities to enhance corporate visibility and win the trust of customers with good corporate reputation.

(2) Competition highlights the advantages of enterprises and "uses the most professional people to do the most professional things"; Outstanding service level and high construction quality; Highlight the qualifications and brands of old brands in Wuhu market.

(3) Change marketing from passive to active, focus on the long-term, and strive to establish a high-speed, healthy and sustainable marketing concept.

(4) The customer further subdivides the customer base and grasps the first-hand customer information.

3. Price strategy

Price strategy is an important aspect of marketing work. It is not only the core marketing element of income, but also an effective means of market competition. If the price strategy is used properly, it can greatly improve the market share and profitability; If the price strategy is not used properly, the target market will be turbulent and even have serious market consequences.

(1) adopt the price strategy of the mid-market and adjust the price system based on the current market development situation, so as to achieve the advantages of "high-grade quality and mid-range price" and further explore the market.

(2) Develop a price elasticity strategy, and the price will affect the order quantity. Under normal circumstances, the order quantity will change in the opposite direction to the price. Prices rise and orders decrease; The price is reduced and the order is increased.

(3) To make a transparent price list, the market price has been transparent for a long time, but few companies will actually do it. Consumers will think that the market is too profitable, so they will choose a home improvement company with better price transparency.

4. Commercial channels

(1) Re-formulate creative advertisements and put them in major media to promote corporate image.

(2) A large number of salesmen are recruited, both full-time and part-time, and the specific plan is to be determined.

(3) Participate in or hold public welfare activities to improve the recognition of potential audiences, thus indirectly increasing business volume.

Step 5 advertise

Advertising is based on facing consumers, aiming at boosting sales and establishing brand image. Therefore, advertisers mainly focus on community propaganda and deliver relevant information to consumers in various forms in various markets. The concrete implementation is as follows:

(1) wall advertisement of newly-built residential area: make company inkjet advertisement in a prominent position of newly-built residential area, which reflects high quality, environmental protection, safety and hygiene, and focuses on leaving a deep first impression on consumers;

(2) Floor advertisement: mark the company by means of floor stickers;

(3) Distribute leaflets: organize marketing personnel to distribute leaflets in key communities from time to time to convey the relevant information of the company in a flat form;

(4) Website publicity: update website information frequently to ensure the timeliness and authenticity of news, and let netizens feel the company's high efficiency and credibility.

In order to enhance the influence of the company's brand image, according to the market situation and sales volume, the following advertising methods are carried out: TV media advertising, newspaper media advertising, bus body advertising, outdoor large billboards, street lamp advertising, etc. There are various forms of advertising, which can be implemented reasonably according to market conditions and expense budget.

Verb (abbreviation of verb) concrete action plan

(1) Activity time: during Children's Day (specific time to be determined)

(ii) Location: to be determined

(III) Contents of activities

1. Parents will sign in the real-name registration system instead of participating children.

2. Organize children to play songs live with the help of parents.

3. The company organizes a jury to conduct on-site scoring, select the best performer and give rewards. Other contestants can also get souvenirs.

Media related to intransitive verbs

1. Media type: Wuhu TV Station, Wuhu Radio Station, relevant paper media, major websites, outdoor balloons, outdoor media on the construction site.

2. Publicity methods

1) Advertise in the local newspaper with 1/2 or 1/4.

2) Advertising space in key communities.

2) Promote business personnel in key communities, conduct public relations in key school units, and print several leaflets.

3) Arrange telemarketers to call the telephone list of customers or communities consulted in the early stage.

4) Posters inside the company

5) Arch doors are set at the event site, and the interior of the event site is decorated with lovely balloons and other ornaments, and posters are publicized (dozens of posters are printed).

6) TV stations had better report later.

7) After-the-fact reports of major websites

Seven, matters needing attention

1, the children participating in the competition should not be too old, and it is best to be led by parents; The rules of the competition should be carefully formulated.

2. Before the activity begins, parents should fill in the registration form, mainly including telephone number, children's age, address, home improvement or not, and favorite home improvement type (multiple choices).

3, the game time should not be too long, so as not to have a negative impact.

4. One week before the competition, the company should do a good job in public relations with kindergarten schools, and it is best to organize them in a unified way.

5. Send leaflets in the early stage and try to convey them to parents through children.

6. The venue should be in a busy area.

7. After the competition, be sure to call the participating families for telemarketing.

Effect prediction:

1. If there are more than 200 children, more than 150 parents and more than 40 pieces of information with direct value, the predetermined goal will be achieved, as shown in the following table:

2. This case makes full use of children's childlike innocence and parents' love to introduce the corporate image into the impression of potential consumers.

3. Through this activity, we have achieved the double goals of stimulating order growth and enhancing corporate image in the near future!

Remarks:

This case mainly focuses on public welfare and brand image, and the planner hopes to implant a good corporate image into the impression of the general public through this case; In addition, the planner also hopes that the company can participate in or sponsor some public welfare undertakings for a long time, which will contribute to the healthy and rapid development of the company!

Model essay on activity marketing planning scheme 3

I. Activity Organizing Committee

(1) Person in charge: members of the board of directors, members of the general manager's office and members of the planning department.

(ii) Members: heads of departments.

Two. Activity time: September 18 to September 30.

Three. Purpose of the activity: With the help of the traditional Mid-Autumn Festival holiday in China and the seven-day holiday "National Day" in China, the second sales peak of shopping malls will be created, and the cold market after the long holiday will be slowed down and reduced in a targeted manner, so as to realize the downward trend of sales.

Fourth, the theme of the event: celebrate the Mid-Autumn Festival, welcome the National Day, and give a big gift!

Verb (abbreviation of verb) campaign slogan: ellipsis

Six, site layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival; Huge external wall suspension: width: height = 10x 13M, content of publicity activities;

Hang eight red lanterns above the door.

(2) Site layout:

1. Hang billboards at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hanging corresponding palace lanterns at the top of the main passages, elevators and mooncake piles on each floor; 300 palace lanterns.

5. The Mid-Autumn Festival and National Day flags are hung on the main passages of each floor (one side); 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2.5-meter-wide) lantern is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added from it.

Seven, publicity strategy

(A) DM poster publicity

(B) TV media publicity

(3) Publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

(4) Time:

(5) Fees:

(6) Publicity form: animated pictures with words.

(seven) off-site huge, exhibition board publicity;

(8) Broadcast and publicity in venues;

(9) All the people in the community are crowded with small banners that read: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: xxxxx "

Eight, activity strategy:

Activity 1: Stay happy after shopping for more than 20 minutes.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third Prize: Prize Value For details of 98 yuan Photography Package, please consult XX Bride Wedding Photography Consultation Office. The prize of this activity is sponsored by XX Bride's Teacher's Day wedding photography.

Model essay on activity marketing planning scheme 4

order

Zongzi is the traditional food with the deepest cultural accumulation in the history of China so far, and it is also a wonderful flower in the food culture of China. For thousands of years, the traditional customs of eating zongzi, rowing dragon boats and commemorating Qu Yuan not only enriched the cultural life of China people, but also reflected the good wishes of China people for prosperity and national security through zongzi.

On the fifth day of May, during the Dragon Boat Festival, people in China have a tradition of dragon boat races, hanging mugwort leaves, drinking realgar wine, eating zongzi, salted eggs and mung bean cakes. Seizing the opportunity of this festival promotion, the supermarket planned this promotion.

First, market research and analysis

Second, the promotion goal

Third, promotion suggestions

1, promote the theme

2. Promotion time

3. Promotion place

4. Promotional products

5. Promotion methods

6. Promotion media

7. Promotion activities

Four. Activity arrangement

Verb (abbreviation of verb) cost budget

catalogue

First, market research and analysis

The Dragon Boat Festival is concentrated in _ _ _ _ _ _, and the main competitors are not the Zongzi Festival, but some big food companies or trading companies. Compared with the nearby supermarkets, our zongzi is closer to family production, producers and consumers know better, win the trust of consumers, and the price and various promotions are relatively flexible. However, due to the high popularity of several zongzi shops, but only in a small scope, we can increase the sales and popularity by increasing the publicity to consumers from _ _ _.

Second, the promotion goal

1. In order to celebrate the Dragon Boat Festival, activities such as offering profits at low prices, telling emotions and interacting with activities are used to create a festive atmosphere and improve the reputation of the store.

2, expand customer participation in activities, let customers participate in activities, cause emotions * * *, and close the distance between shopping malls and customers.

3. Through various activities, attract popularity, increase the number of stores, boost sales, and improve store operation efficiency.

Third, promotion suggestions

1, promotion theme Taste Jiaxing Zongzi and relive the Dragon Boat Festival culture. 2. The promotion time is _ _ _ _ _ _ _ _ _ _ _.

3. Promotion place _ _ _

4. Promotional products Jiaxing series seeds and Wufangzhai series zongzi.

5. Promotion methods, coupons and price discounts

6. Publicity media banners, posters, DM sheets, Yi Labao, stereos, etc. Contact radio stations, TV stations, newspapers, the Propaganda Department of the Municipal Party Committee, and neighborhood offices.

7. Promotion activities

Four. Activity arrangement:

Activity 1, free goods Jian 1, activity time.

2. Activity form: Customers who enter the supermarket can try zongzi for free in the promotion area, and we quit all kinds of zongzi. 3. Activity requirements:

four

(1) This activity is required;

(2) Require the supplier of zongzi to send one or two promoters to introduce and serve customers for on-site tasting; (3) tasting zongzi is sponsored by the supplier;

(4) Through DM sheets, in-store activity information boards and in-store broadcast publicity activities.

Activity 2. Send it again when the amount is full 1. Activity time:

2. Activity content: shopping at this supermarket at one time during the activity: 1 delicious zongzi (worth 2 yuan/piece, limited to 500 pieces) sent to 38 yuan nine times; Send 1 umbrella to 88 yuan (value 10 yuan/umbrella, limited to 200) 3. Activity requirements:

(1) This activity is required;

(2) The above activities will be distributed in the gift area. Customers participate on the same day with a computer sheet, without accumulation. Each person is limited to three tickets per ticket, and the number is limited while stocks last;

(3) Group buying customers, tobacco, alcohol, grain and oil do not participate in this activity. 4. Cost budget:

Delicious zongzi: 1.8 yuan /_ _ 500/ day =900 yuan Umbrella: 6.4 yuan /__200 = 1280 yuan, total: 2 180 yuan.

Activity 3: Opening Ceremony of Zongzi Culture Festival

Model essay on activity marketing planning scheme 5

I. Purpose of the event

165438+1October 1 1 is the "Men's Day" jokingly called by modern people. In order to reflect the characteristics of chatting and making friends on the platform, closely follow the opportunity of "Men's Day" and bridge the gap between male and female single customers, Shi Sheng Chao Ge proposed "Peach Blossom Rice" in June 1 1.

Second, the overall arrangement of activities

Activity time: June 20th165438+1October 1 1.

Target users: member customers, high-end customers, mid-end customers interact with dj housekeeper and public relations model. Activity introduction: Love song duet and wine-sharing contest.

Content 1:

Customers who join the "love song duet" on "Men's Day Night" can invite dj housekeeper and models to compete with you.

Content 2:

Customers who join the "Wine Sharing Competition" on the night of "Men's Day" can invite dj butlers and models to compete with you.

Third, the way of publicity.

Date of sending the text message: 20____ _ _ _ _ 165438+ 10/0, copy of the text message:

In order to welcome the arrival of "Men's Day", Zhenqing launched the "Peach Blossom Banquet". People who don't want to be lonely call _ _ to escape from the lonely cage and jump into the love castle, and another 10 thousand yuan prize is waiting for you!

Fourth, the rules of the game

Note: there must be more than 3 groups of people in each room to carry out this activity, otherwise it will be considered invalid. Rules of love song duet competition

1) Only guests who have to stay for consumption that night can participate in this activity.

Activities (only in Chao Ge, the club does not participate) 2) Love song duet competition: (Choose two love songs for the competition, and the guests and dj housekeeper or public relations model will choose the songs).

① Private rooms: Only three or more groups can participate in the love song duet competition. 1 group (consisting of a guest and a dj housekeeper or public relations model) can get a dozen beers worth 480 yuan if they win the first place in the competition.

(2) The love song duet competition is ranked by the judges, and who (the attendant on duty, the floor supervisor and the department supervisor ***3 people) will move out the prize (a dozen beers); There is only one prize in each private room.

Rules of wine-sharing competition

① Private rooms: Only three or more groups can participate in the wine-sharing competition. 1 Group consists of two people (including a guest and a dj housekeeper or public relations model), and the first person in the competition can get a dozen beers worth 480 yuan;

(2) The ranking of the wine-sharing competition is evaluated by the judges, and who (the waiter on duty, the floor supervisor and the department supervisor * * *) will move out the prize (a dozen beers);

(3) The evaluation of winning and losing wine: three rounds in one game, and three wins and losses in * * *; There is only one prize in each private room.

5. Competition prize: a dozen beers (worth 480 yuan)

Six, other matters needing attention

1. The insiders of this activity participated in the guest interaction;

2. This activity is conducted on the principle of openness, fairness and justice; 3. The right to interpret the activity belongs to Shi Sheng Chao Ge.

Seven: departmental cooperation

List of department follow-up items

Eight. Evaluate the effectiveness of activities.

1) Evaluate whether you are having a good time from customers' mouths (dj and marketers will collect relevant information) 2) Evaluate the amount of promoted drinks (financial statements).

3) Evaluate from the general atmosphere of guests' play (evaluation by on-site management personnel)

Nine. Activity summary 1) What to add 2) What to improve 3) What to delete.

4) For the improvement of the next activity, all departments are invited to make suggestions and supervision.

Whether the above is correct or not, please advise! Report: General Office

CC: Operation Department, Public Relations Department, Finance Department, Marketing Department, Security Department and Engineering Department.

Model essay on activity marketing planning scheme 6

Before planning glasses marketing, we should do a market survey first. Only by understanding the market demand can we better grasp the market and win the market.

I. Purpose of the investigation

Great study pressure and tense working atmosphere in modern life make the eyesight of most students and office workers drop sharply. Seriously affect their daily life and work. Glasses, a combination of beauty and practicality, have entered people's lives more and more.

In order to meet the market demand and understand the consumption trend, our company specially organized this market survey. Return to your light and increase your confidence. Based on this development momentum, it will be your best choice to provide you with the most satisfactory products.

Second, the questionnaire design

Marketing scheme of optical shop

First, independent facade.

First of all, I think that to improve the enthusiasm of sales staff, we must have customers. Who can the salesperson sell to if the guests don't come in?

Secondly, what kind of glasses are they, myopia glasses or sunglasses?

If you are nearsighted, you can start from primary and secondary schools or college students. You can make some brochures about this brand of glasses and distribute them to these students. Set some questions in them, and you can take part in the lucky draw by sending the correct answers by mail or mail. Activity prizes include vouchers, diaries, ballpoint pens, etc. Buy glasses at different prices. In particular, vouchers are very important to encourage them to spend more. Of course, at this time, it is necessary to give full play to the advantages of salespeople and introduce products to customers as much as possible. College students have a high myopia rate, so we can start with them. )

Sunglasses should start with college students, who have no social pressure and more money. Methods can also refer to the above, but some may not be interested in some small items. You can try "moving your store into the campus". Every year, when freshmen enter school, there are many stalls selling things on campus, which can be tied up. For example, buy glasses, send towels, toothbrushes, washbasins and so on. And bicycles can also be given away at a high price. Of course, it depends on the grade of your glasses.

Second, the shop is in the mall.

First of all, the quality of the waiter is required. A good shop assistant should dress appropriately and have a warm service attitude, which is the most basic. In addition, they should be trained in marketing and how to grasp the consumer psychology of customers. In addition, the commission point should be changed, the turnover should reach a certain level, and the "bonus" system should be implemented. If the turnover is below a certain level, they will be dismissed, so there will be some competition among salespeople. Of course, on the whole, we should maintain unity and harmony, which depends on the level of leadership. According to the marketing environment, you can carry out the following two marketing strategies:

First, the out-of-store marketing strategy

1. Pursuing mutual understanding and trust with various brand glasses suppliers and seeking long-term cooperation. Establish the common interests of both supply and demand sides. Introduce well-known brands suitable for students, such as "Haichang", which shows the elements of fashion and personality.

2. Pricing strategy: Since students will not spend much on glasses (a suitable pricing range can be obtained according to the students' survey), at the same time, we should consider which models are used as students' exclusive models, whose prices are about 20% lower than those of similar products in other stores, and emphasize through publicity that this is a preferential price for students, and you can enjoy preferential treatment with your student ID card.

3. Promotion strategy:

(1) Seize several key time points, make an impact and boost sales.

★ Starting school: When students start school at the peak of consumption, they have the most desire and ability to spend. Especially freshmen, if they can rely on the admission notice, they can enjoy preferential treatment.

★ Big holidays: discounts can be offered during holidays.

★ Important school activities: These activities must be of concern to students, such as sports meetings and large-scale parties. For these activities, merchants can donate some money to sponsor these activities, whether it is naming or pulling banners, which will help expand their influence and popularity.

(2) Promotion means:

★ Additional transactions-such as "buy a few for free" or buy "contact lenses" for free "sunglasses" and so on. ★ Gifts-During the promotion period, customers who buy our products can get small gifts according to the price of the purchased products, such as briefcases, handbags, calendars, ballpoint pens, etc. The name of the through train supermarket is printed on it, so that they can spend very little money and maximize the visibility of the company.

★ Membership system-All customers fill in complete information and automatically become members. Members will enjoy many additional values, such as shopping points for contact lens care solution. The promotion of membership system is conducive to the establishment of stores.

Fame and customer loyalty are conducive to customer segmentation and the implementation of targeted personalized marketing activities.

Second, in-store marketing strategy

1, service process:

(1) Control every detail action of the staff in the store, including how to greet customers, how to ask customers' background, how to effectively display products, how to effectively handle customers' objections, how to promote customers' purchase process and so on.

(2) The service process of glasses industry is divided into pre-sales and after-sales. The service process before sale lasts about 45 minutes, which is divided into optometry (about 20 to 25 minutes) and sales recommendation (about 15 to 20 minutes). We should grasp every link of optometry process, communicate with customers, establish interactive feelings, understand customers' needs, let consumers have a "professional" image of our store, and then win trust.

(3) Strengthen the after-sales service management system, register consumer information, and take the initiative to call after one month to ask whether wearing our glasses is comfortable and satisfactory. According to the types of goods purchased by consumers, we will send new glasses leaflets and glasses fashion information every month (which can be sent by mail). The first purpose is to get consumers' comments on our store and facilitate the spread of the brand. The second is to increase the subscription frequency of consumers.

If employee training is in place, the result of the service process will be satisfied customers and the most direct and important marketing.

2. Shopping environment:

(1) The physical environment of optical shops must imply fast and effective service. The external and internal design of enterprises should be neat and lively, and the decoration of shops, the display of products, the layout of promotional materials and the pedestrian passage should be carefully designed and planned to make the whole more reasonable and create a beautiful shopping environment.

(2) Posting posters of fashionable new glasses on the wall, making brochures (with tips on wearing glasses correctly and eye care) and distributing them free of charge in conspicuous places. Brochures should be printed clearly and pictures should be carefully selected.

(3) Corporate Identity System (CIS) should be embodied in store display design, focusing on brand management strategy and long-term development. Let consumers feel comfortable, worry-free and satisfied when consuming through-train glasses.

Here is an activity plan:

Time: weekend

Location: Set up two points on the bustling campus and two points at the school gate.

Theme: Caring for students' eyes is the theme of the activity.

Activity content: 1. Contact the school and explain to the university your free aid project: free optometry and glasses for the first batch of 100 students with family difficulties, excellent academic performance and myopia. (the cost is not big, and you can get the support of school venues and policies. These students who put up banners and posters are role models for students to learn. So if they put on your glasses, they will have a demonstration effect, not only selling the products, but also winning a good reputation. You can contact the media to report. Carry out public welfare activities, remember to collect information about potential customers, and lay a foundation for further promotion.

1. According to the resources of our own enterprise, after comprehensive evaluation and investigation, we made an integrated marketing plan to increase the sales of glasses. Cooperation between magazines, clubs and cultural marketing agencies, how many issues (books) magazines order to send glasses, how much money clubs spend to send glasses and so on. Because this part involves unknown factors such as operating expenses and product costs, it is impossible to determine now. Therefore, I am willing to provide free tracking service in the next six months.

2. On the occasion of the upcoming new semester, hold a series of large-scale publicity activities:

2. 1, all students are discounted, and the specific discount rate is determined by the enterprise;

2.2, three good students and poor students, more concessions;

2.3. Provide free cleaning and maintenance for students who already have glasses;

2.4. Provide free eyesight test for students who don't wear glasses;

2.5. Invite medical professors to hold free lectures on eye care and glasses maintenance in various schools;

2.6. Provide free cleaning and maintenance for students who buy new glasses for one year to life;

2.7. Hold special competitions for students in calligraphy, painting, handcraft and piano performance;

2.8, jointly organized with the local newspaper students poetry, composition and other prize-winning competitions;

2.9. Provide employment opportunities for (unemployed) parents of "Miyoshi" students and poor students;

2. 10, providing free special movies for students of all schools;

2. 1 1. For the students who won the title of "three good students" in the coming year, promise to provide prizes as encouragement.

Report Name: China Glasses Industry Deep Market Survey and Investment Environment Analysis Report