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Jie Fangbei's Economic Construction

General situation of operation

Jie Fangbei has successively won the titles of "National Demonstration Street with No Fake Activities in 100 Cities and 10000 Stores", "National Demonstration Point for Creating Spiritual Civilization", "Famous Commercial Street in China", "National Cultural Square with Special Characteristics", "Top Ten New Landmark Business Districts in China", "China Headquarters Economic R&D Practice Base" and "Central Business District with the Most Investment Value in China in 2007". The first commercial pedestrian street in China.

During the period of 1997, the governments of Chongqing Municipality and Yuzhong District invested 30 million yuan to transform Jiefang North Cross Area (covering an area of 22,400 square meters of Quan Min Road, minzu road Road and Zou Rong Road) into Jiefang North Central Shopping Plaza, the first commercial pedestrian street in China. In 2000 and 20001year, Yuzhong District successively invested160,000 yuan to expand the pedestrian street to Bayi Road and the middle section of minzu road.

The area of Jiefang North Pedestrian Street has increased to 36,000 square meters. With the rapid development of economy, Jiefang North Business District has assumed the dual functions of commerce and commerce, and is the core area of the whole Chongqing CBD. As early as 65438+February 9, 2004, Jie Fangbei Business Center, the "hard core" part of CBD, achieved a total commercial sales of 20.737 billion yuan and a total retail sales of social consumer goods of 1003 1 billion yuan. Ten new landmark business districts in China, famous commercial streets in China, CBD with the most investment value, cultural square with national characteristics, the first street in the west, etc. , and was identified by the Economic Research Center of China Headquarters as the practice base of economic R&D of China Headquarters.

There are more than 3,000 enterprises and institutions in Jiefang North CBD area. Among the Fortune 500 enterprises outside the mainland, 38 have settled in Jie Fangbei CBD, and 47 have set up branches here, accounting for 56% and 48% of the city respectively.

The CBD area is concentrated in Chongqing financial decision-making and supervision institutions such as Chongqing Business Management Department of the People's Bank of China, Chongqing Banking Regulatory Bureau, Chongqing Securities Regulatory Bureau and Chongqing Insurance Regulatory Bureau. More than 90% foreign banks, city branches of commercial banks and city branches of all policy banks have gathered in Chongqing. It has gathered three-quarters of insurance institutions, all bill (franchise) institutions in Chongqing, securities legal person institutions, branches and management headquarters, and 50% of securities business departments in Chongqing. It has attracted branches, regional headquarters and China headquarters of all insurance companies in Chongqing. It has gathered the most important non-bank financial institutions in Chongqing, such as trust and investment companies, fund management companies, postal savings and remittance bureaus, and more than 50% financial intermediary (service) institutions in Chongqing.

In July 2003, the municipal government passed the master plan of Chongqing Central Business District, and determined that Jiefangbei Business District with Jiefangbei Business District as the core was the polar area of the whole Chongqing Business District. Yuzhong District indicated that Jiefang North CBD will be positioned around regional and international CBD and built into the most influential regional business district and important business functional area in western China.

In 20 13 years, the GDP of Jie Fangbei CBD was 4110.8 billion yuan, accounting for 510.2% in Yuzhong District and 3.3% in Chongqing. At the end of 20 13, the Chongqing Municipal Government issued the Opinions on Accelerating the Construction of Chongqing Central Business District, which expanded the scope of Jiefangbei Central Business District to 3.5 square kilometers. It is estimated that by 2020, the GDP of Jie Fangbei CBD will account for about 7% of Chongqing.

Jiefang north CBD

The business in Yuzhong District of Chongqing is centered on this, surrounded by shopping malls, shopping centers, bookstores, theaters, bars, hotels, restaurants and so on. 300 meters away, there is the largest snack street in the city, where visitors can experience the Bayu style, taste famous local snacks and buy souvenirs. Jiefang North Commercial Street is the largest pedestrian street in western China, so it is called "the first street in western China".

"Jie Fangbei" is synonymous with Jiefangbei Central Business District (CBD) and has the reputation of "the first street in the west". Deng Kaiwei, deputy head of Yuzhong District, introduced that in the first three quarters of 20 12 years, the total sales and social retail sales of Jie Fangbei CBD reached/kloc-0.5 billion yuan and 7.5 billion yuan respectively. The fourth quarter is the traditional trade peak season, and it is estimated that by the middle of February, the goal of "double billion" can be achieved ahead of schedule. "The total sales exceeded 20 billion, which is calculated in strict accordance with the current statistical system and can stand the test." According to Deng Kaiwei, there are 4,482 commercial outlets in Jiefang North with a business area of * * * 12 1 10,000 square meters, among which there are more than 20 large shopping malls with a business area of over 5,000 square meters. All businesses report their sales on a monthly basis, and Yuzhong District publishes them once every quarter.

Economic consumption circle

In Jiefang North Business Circle, foreigners account for 70% of the total consumption. Jie Fangbei is the region with the largest flow of people in Chongqing, and it is also synonymous with consumption in downtown Chongqing. Yesterday, the person in charge of Yuzhong District introduced that the resident population of Jie Fangbei CBD is nearly 70,000, while the daily average number of visitors is 330,000, and the day-night population ratio is 4.3: 1. Major festivals and major business activities have a maximum flow of 900,000 people.

According to a sample survey, among the consumers who shop in Jie Fangbei, the resident population only accounts for 3 1%, suburban consumers account for 36%, suburban consumers account for 16%, and people from other provinces and cities account for 17%. The radiation range of commodities is mainly in this city and surrounding provinces and cities.

Shop rent

According to the introduction of Jie Fangbei Comprehensive Management Office, the overall occupancy rate of shops in Jie Fangbei CBD area is over 90%, especially the occupancy rate of frontage pavement is almost 1.000%. The monthly rent of the shopping mall is in 200 yuan /m2-500 yuan /m2, and the frontage is in 400 yuan /m2-800 yuan /m2. Among them, Zou Rong Road, minzu road Road, Minsheng Road and Bayi Road are gold shops in Jie Fangbei, with a large flow of people and concentrated consumption, mainly gathering brand operators and catering operators, and the monthly rent is as high as 800 yuan /m2-2,000 yuan/m2.

Finance commercial street

Jie Fangbei will be the world's top financial and commercial building in five years. It was learned from Yuzhong District Government of Chongqing that the master plan of Jiefangbei Financial Commercial Street has passed the expert evaluation of the Planning Committee. The block will be completed within five years, forming a world-class financial and commercial complex of 900,000 square meters, with unified architectural style and color. Demolition of the whole area has begun. Jie Fangbei has long been the financial center in the southwest of Chongqing and even Jie Fangbei Financial Street. After years of building a central business district, there are 75 financial institutions above the municipal level in Yuzhong, accounting for 90% of the city. The relevant person in charge of the Central Business District of Jiefangbei said that more than 50% of the intermediary service agencies, 40% of the securities business departments and 75% of the futures business departments in the city have settled in Yuzhong and the Central Business District, becoming the region with the largest number of financial institutions, the most comprehensive financial products and the best financial development benefits in Chongqing and even the western region. Jie Fangbei Financial Commercial Street is located in the east of Jie Fangbei CBD, with a planned total area of more than 70,000 square meters, which is the only overall planning and transformation area in Jie Fangbei CBD. According to the plan, the construction period of Jie Fangbei Financial Business District is five years. Upon completion, it will form a world-class financial and business complex of about 900,000 square meters, consisting of 7 high-rise buildings ranging from 180 meters to 350 meters. Relying on Dinghao Century Star City, the highest "crown of people's livelihood" in the west under construction in Jiaochangkou, the magnificent city skyline of Yuzhong Peninsula is outlined. However, architectural styles and colors will be planned in a unified way to form a unique financial and commercial urban landscape.

The traffic system of commercial street will focus on solving the traffic congestion problem of CBD in Yuzhong District, which consists of ground traffic and underground car tunnels. While widening the ground lanes, we will also learn from the successful experience of Singapore and London in building underground tunnels, provide convenient underground garages and unloading areas for buses and logistics vehicles, and reduce the ground traffic pressure. It is reported that the plan will be submitted to the municipal government for approval after increasing disaster prevention planning and improving traffic planning. After approval, it will become the main guiding basis for the construction of Jie Fangbei in the next five years.

Xibeidiyi steet

"Jie Fangbei" is synonymous with Jiefangbei Central Business District (CBD).

Jie Fangbei Business Center (CBD), which has the reputation of "the first street in the west", is expected to become the third largest business circle in China.

The area is less than one square kilometer, the daily average population flow exceeds 300,000, and there are more than 4,400 commercial outlets, more than 20 large shopping malls, and nearly 100 financial outlets and stock exchanges. At the same time, there are more than 500 social service places such as restaurants, hotels, leisure and entertainment, and information intermediaries. It is a tiny place with an annual turnover of tens of billions of yuan, ranking first in the west ... Jie Fangbei Commercial Street.

In 2009, Yuzhong District achieved a total commercial sales of 654.38+005 billion yuan, while Jie Fangbei, a tiny place, achieved an amazing result of a total commercial sales of 20 billion yuan, which truly showed its super strength in attracting gold. Jie Fangbei deserves to be the core area of attracting gold.

In 20 13 years, the GDP of Jie Fangbei CBD was 4110.8 billion yuan, accounting for 510.2% in Yuzhong District and 3.3% in Chongqing. At the end of 20 13, the Chongqing Municipal Government issued the Opinions on Accelerating the Construction of Chongqing Central Business District, which expanded the scope of Jiefangbei Central Business District to 3.5 square kilometers. It is estimated that by 2020, the GDP of Jie Fangbei CBD will account for about 7% of Chongqing.

Jie Fangbei Business Center refers to the core part of Jie Fangbei CBD, which undertakes the dual functions of commerce and commerce. It starts from Xiaoxiong in the east, ends at Cangbai Road, Linjiang Road and Minsheng Road in the north, ends at Jintang Street in the west and ends at Heping Road and Xinhua Road in the south, with an area of only 0.92 square kilometers. In this area of less than 1 square kilometer, the social zero in Jiefang North has created110 in the whole city and 60% of the total zero in Yuzhong Peninsula.

Nationally, apart from Wangfujing in Beijing and Nanjing Road in Shanghai, there has been a long-standing debate about the third largest commercial street in China. There have been rumors that Jie Fangbei, nanjing xinjiekou and Jianghan Road in Chongqing have become the "third places" in China, but no authoritative department has an authoritative statement. In the west, as early as 2002, the total sales volume of Jie Fangbei was far ahead of Chunxi Road and became the first street in the west. Until now, this position has not been replaced.

1997, the governments of Chongqing and Yuzhong District invested 30 million yuan to transform Jiefangbei Cross (including Quan Min Road, minzu road Road and Zou Rong Road * * * 22,400 square meters) into the first commercial pedestrian street in China, namely Jiefangbei Central Shopping Plaza. Since then, Yuzhong District invested/kloc-0.60 million yuan in 2000 and 2006 respectively, and expanded the square to the middle section of Bayi Road and the extension line of minzu road, with an area of 36,000 square meters.

The construction goal of Chongqing Financial Street is to become the "Wall Street in the west of China", and to form an industrial financial platform oriented to serving large enterprises and a headquarters economic platform featuring big finance. Depending on the different plots, Dinghao Century Star City, the highest "crown of people's livelihood" in the west under construction in Jiaochangkou, is mainly composed of seven high-rise buildings with a height of 1.80 meters to 350 meters.

CBD financial center

Jie Fangbei builds the six largest retailers in the west-Chongqing Department Store Co., Ltd.;

The largest chain store-Chongqing Trading Company (Top 100 Chain Stores in 2009 1 1)

The largest bookstore-Chongqing Book City;

The business organization with the highest level of facilities-metropolis;

The department store with the highest brand-Meimei Times Department Store;

Peace pharmacy headquarters, the largest retail chain enterprise in the national pharmaceutical industry.

The average annual turnover exceeds 40,000/m2.

To measure the commercial value of a commercial pedestrian street, besides the daily average flow of people and the supply of commercial buildings, the annual average turnover per unit area is an important indicator. According to Yuzhong District Commercial Committee, according to the data of 200 1, the average annual turnover per square meter of commercial business area in Jiefang North CBD reached 40,000 yuan, while in 2003, this index reached 42,500 yuan, approaching the saturation index of 45,000 yuan/square meter in Jiefang North business district, ranking first in the city.

The number of commercial buildings in the future is limited

According to the person in charge of Yuzhong District, there are 425 CBD buildings in Jie Fangbei, with a construction area of 4.59 million square meters and more than 20 large shopping malls with a business area of over 5,000 square meters. The density of commercial outlets is large, and there are many large shopping malls, which are rare in similar areas in China.

According to relevant planning, the commercial building area in Jie Fangbei CBD area will increase from 12 12000 square meters to 2 12000 square meters, and the proportion will increase from 30% to 36%, while the commercial building area will increase from 15 17700 square meters.

The third largest central business district in China.

China 10 New Landmark Business District (CBD). Beijing CBD, Shanghai Pudong Lujiazui, Chongqing Jie Fangbei CBD, Guangzhou Zhujiang New Town, Shenzhen Futian CBD, Tianjin CBD, Nanjing Hexi New Town, Hangzhou Qianjiang New Town, Zhengzhou Zhengdong New District and Shenyang Jinlang.

Jie Fangbei is also the only financial CBD in western China.

Cultural square with ethnic characteristics

China famous commercial street

National Baicheng Wandian No Fake Demonstration Street

National demonstration site of spiritual civilization creation activities

Chongqing shizijin steet

China Top Ten New Landmarks Business District