Traditional Culture Encyclopedia - Hotel franchise - What should a general manager of a hotel have?

What should a general manager of a hotel have?

What should a general manager of a hotel have?

What should a general manager of a hotel have? Leadership?

The general manager of a hotel should have many abilities, and what is the leadership that the general manager as a leader should have? I think there are three abilities: management ability to control the market, organizational ability to rely on experts and ideological ability to lead corporate culture.

Management ability to control the market

Hotel is an enterprise, a production unit and an economic organization based on creating benefits. The first task of the general manager is, of course, to lead employees to struggle in the market and realize the economic goals of the enterprise. There is no doubt that the management ability to control the market is the leadership that the general manager must have.

The general manager's leadership in business is mainly manifested in the strategic level, such as determining the hotel's market positioning, determining the marketing strategy (cost leadership strategy, differentiation strategy and specialization strategy), and at the same time being able to make corresponding strategic adjustments according to changes in market supply and demand, changes in target market demand and market competition; As for tactical marketing activities (products, prices, sales channels, promotions and other marketing strategies and their combinations), they can be specifically operated by relevant departments. Of course, when necessary, the general manager should also participate in decision-making, check the implementation in time and give guidance. In short, the general manager will follow? Grasp the big and let go of the small? Principles must not be immersed in trivial matters. In order to correctly and accurately grasp the appropriate market positioning and marketing strategies and their combinations, the general manager should pay attention to market research and forecasting. The forecast value will be used as one of the bases to demonstrate the feasibility of the sales department and business department plan.

If the general manager's psychological pressure mainly comes from the completion of business indicators, then it should also be understood. As a leader, the general manager should fully listen to the opinions of experts. First, he should not pretend to be an expert or think about professional problems instead of experts. Secondly, he wants experts to give full expression to their opinions. For example, if you encounter related problems, please ask the department manager to put forward a plan before making a decision.

Some subordinates often ask their superiors? What do we do? It seems that we respect our superiors, but in fact it is the result of our superiors' habit of thinking and making suggestions instead of our subordinates. Or because the superior thinks he is better than the subordinate. It is dangerous for such sages to make plans instead of experts, because after all, sages are not as good as experts? How are you? , most likely because of the superior's pat on the head and subjective assumptions and spoil the broth. Therefore, in practice, whether listening to a report or having a meeting to discuss, subordinates must be asked to put forward a solution to the problem first (multiple-choice questions), and it is not allowed to ask only what they do (questions and answers). Of course, due to the low professional quality of middle-level managers in some hotels, it is not uncommon for general managers to make decisions instead of middle-level managers, but that is another aspect of the problem. This also shows that the general manager's ability to find a suitable expert department manager is one of the contents of the general manager's organizational ability.

Ideological ability to lead corporate culture

The reason why thinking ability is regarded as one of the leadership of the general manager is because an enterprise cannot live without a soul. Where the soul of an enterprise comes from is the thought of the general manager. Mao Zedong said that an army without culture is an army without fighting capacity. Similarly, hotels without culture are also uncompetitive hotels. The culture here is thought, that is, soul.

The corporate culture of the hotel is specifically the group values advocated by the hotel, which is of course based on affirming personal values (people-oriented); The corporate culture of the hotel is the department that wine pays close attention to in daily work, probably the sales department (usually the combination of public relations and sales), and the focus of attention is often its explicit performance, that is, how much turnover this department has increased for the hotel. I don't seem to care much about other work in the public relations sales department. In fact, pay a return visit to customers, track services, collect feedback from customers, coordinate the relationship between stores and customers, establish customer history files, and formulate personalized service plans. Public relations? Friendship and so on. , all belong to the daily work of the public relations sales department. These jobs are also called because they do not seem to be directly related to the growth of business indicators. Recessive? Work, they indirectly affect the stability and expansion of the tourism market, but also related to the stability and improvement of hotel product quality. The strengthening of these two aspects is undoubtedly the key to a virtuous circle of hotel management. So from the tactical level, the leadership of the general manager's management is also reflected in whether a reasonable and appropriate incentive mechanism can be determined to mobilize relevant departments to do a good job. Recessive? Enthusiasm for work

With the help of experts' organizational ability

Hotels are a collection of professionals, so it is impossible and unnecessary to ask the general manager to have various majors. However, as a leader, the general manager should be good at using experts in all aspects to work for the enterprise, which requires the general manager to have the ability to integrate experts. Managers of all departments in a hotel should be experts in all departments, and supervisors and foremen should also be small experts in their respective fields. Can the general manager be one? Sage? . As the general manager of a sage, the level of his leadership lies in whether he can fully listen to the opinions of experts, distinguish between right and wrong, and give priority to the suggestions and opinions of experts. Although sages don't need to be proficient in everything, the entrepreneurial spirit and direction advocated by the hotel have formed the organizational climate and group atmosphere of the hotel. Building corporate culture is also a new management method, which we can call? Cultural management? . Cultural management uses the basic or brand-new ideas of the industry to motivate employees to be positive and at the same time restrain their bad tendencies. For example, advocates? Are the guests parents? Let employees understand that only when guests are satisfied can individuals and enterprises survive; Advocacy? Team spirit? Let employees understand that only a harmonious team can have a personal career platform; Advocacy? A culture of responsibility? Let employees understand: if you don't work hard today, you must work hard to find a job tomorrow; Advocacy? Executive culture? Let employees understand that enterprises promote and reuse serious executors, but oppose impetuousness and opportunism, and so on.

As a family? Lord? The general manager should know that no one can take the place of enterprise leaders to think about the big problem of enterprise life and death, and no one can take the place of leaders to design the corporate culture that guides employees' thoughts and behaviors. Only the general manager can undertake the corporate culture design. Therefore, the hotel general manager must have the ability to guide employees' consciousness, in other words, he must have the ideological ability to lead corporate culture. In this sense, entrepreneurs should also be thinkers. It is not difficult to imagine that if a general manager of a hotel lacks his own thoughts, will and ideas, it is impossible to have a hotel's overall thoughts, will and ideas. Then the staff of this hotel will lose the guidelines and direction of thinking and behavior, and it is difficult to form centripetal force and cohesion.

The system (including mechanism, process and standard) formulated by the hotel is the basis of managing the enterprise and the guide to guide the behavior of employees. System embodies corporate culture, and system is the carrier of corporate culture. However, we must know that there are gaps in the system, and there are also places that cannot be managed. The gap in the system must be filled by culture, and culture can play a role where the system can't control it. It can be said that the system belongs to enterprises? Written contract? Is it an obvious rule that everyone should abide by? Culture belongs to employees? Psychological contract? It is a hidden rule and requires everyone to abide by it. The two complement each other and complement each other. The formulation of system and the creation of culture all require the general manager as a leader to design and improve with his mature thinking. The leader of Haier Group smashed the defective refrigerator with a hammer in public. What does it show? Survival by quality? Corporate culture; Or Haier Group, the first to launch a washing machine that can wash sweet potatoes, fruits and even clams, and at the same time has the general washing function, and Haier's products are constantly innovating to meet the market demand, which is advocated by Haier? Survival first? (Take the lead in occupying the market)? Independent innovation? (only innovation has vitality) and other corporate cultures. All these cultures come from the ideas of Haier leaders.

How is the thought of an enterprise leader formed? On the one hand, it is inspired by the outside world, on the other hand, it is based on the current situation of this enterprise. The level of leaders' ideological ability is reflected in the height, width and depth of thinking about enterprise problems. The greater the shock and penetration of the formed system and culture to employees, the stronger the leadership will be.

The reason why corporate culture is one of the core competitiveness is that the value orientation and entrepreneurial spirit it preaches are put forward according to the needs of corporate background in a certain period. Corporate culture can be transplanted, but not completely. The general manager should be able to put forward the core ideas according to the current needs of the enterprise. Therefore, the corporate culture of the hotel should have strong timeliness, pertinence and applicability. Its guiding direction and strength are naturally different from other enterprises, and it is difficult for others to follow suit. From this perspective, corporate culture is changing. Hotel management is greatly influenced by changes in the market environment, so the general manager, as a leader, must be able to assess the situation, put forward corresponding ideas and ideas in time in different periods and under different backgrounds, form a new corporate culture, and influence and guide the hotel to rebuild in terms of organization, mechanism, system and process.

In short, what kind of corporate culture there is, what kind of consciousness employees have. Consciousness determines behavior, and corporate culture influences employees' thoughts and guides employees' behavior. It can be seen that if a hotel wants to be in an invincible position in the market competition and let its employees have great cohesion and creativity, the general manager as a leader must strengthen his own study and positive thinking, improve his own ideological ability, lead the corporate culture and enhance the core competitiveness of the enterprise.

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