Brief introduction of Jinjiang Star

Since the opening of the first Jinjiang Star in 1997, the company has always taken the market as the center, paid attention to customer needs, served the enterprise wholeheartedly, and made customers completely satisfied. Taking * * * business development, * * creating a win-win situation and giving back to the society as the business purpose of the enterprise; Taking innovation and development, casting details and pursuing Excellence as the enterprise spirit, it has created a number of firsts in the domestic economy hotel industry ―― it has been successively rated as "Shanghai Famous Trademark"; "Shanghai's most growing service trademark"; In 2006-2007, it was awarded the title of "Top Ten Budget Hotels in China, No.1 in Brand Influence". "China budget hotel brand pioneer" and other titles. The catering brand "Jinjiang Chef" featuring "nutrition, affordability and fashion" won the title of "Shanghai Famous Catering Brand Enterprise". From June 5, 2008 to 2008 10, Jinjiang Inn was commended by the Ministry of Commerce and China Hotel Association as "the meritorious enterprise in the 30th anniversary of the reform and opening-up of China hotel catering industry". Since the establishment of the company, in order to strive to become a professional model of employment and realize Jinjiang Inn as the first choice of professional, value-added, simple, safe and comfortable budget hotels for travelers, the company has adhered to the professional standard, pragmatic spirit and sincere service, carefully shaped Jinjiang Inn brand, constantly improved product quality, pursued a simple and fashionable style that does not seek luxury but pays attention to taste, and always paid attention to customer experience in service, so that the service connotation of products can meet the basic needs of customers. Always keep the cost performance of products at the highest level of peers.

At present, more than 80% of Jinjiang Inn's tourists are business individuals, and the consumption share of members and other central support systems is about 35%, which is increasing year by year. The total number of strategic rooms in the company reached 100000. The company will continue to actively promote the business development of Jinjiang Inn with high starting point, high goal, high standard, high speed and more professionalism, and make unremitting efforts to build Jinjiang Inn into an international brand of economical hotel chains that consumers trust and loyalty.

At present, the hotel brands operated by Jinjiang Star Hotel Co., Ltd. are: Jinjiang Star Jinjiang Chef Baishi Express Jinjiang Magnolia

Jinjiang Inn Co., Ltd. is a subsidiary of Jinjiang International Group, the largest comprehensive tourism enterprise group in China, and a professional company that manages Jinjiang Inn in China. The company was established in 1996 with a registered capital of172.97 million yuan. "Jinjiang Inn" is a famous trademark in Shanghai and a famous brand of China economy hotel chain. Jinjiang Inn takes "cleanliness, high quality, economic comfort, safety and convenience" as its service tenet, and is deeply loved by economic tourists and business people.