Traditional Culture Encyclopedia - Hotel franchise - Can China Mobile's marketing strategy be transplanted to the hotel industry?
Can China Mobile's marketing strategy be transplanted to the hotel industry?
Nowadays, many hotels implement membership system, and I think the landlord can also regard mobile V network as a kind of discount for members, of course, it is a group discount. Think about it, for the guest, if your hotel provides him with a gold card membership or something, and there are discounts on accommodation or eating, and you can also give him something to socialize on holidays, then why doesn't he come to your hotel, which excludes other hotels from the customer's mind? It has the same effect as the mobile phone V network. Mobile V-net is cheap, of course we have to use it. Of course, the mobile phone V network is aimed at group discounts, because everyone has to use mobile phones. I think the landlord can post hero stickers to actively promote the hotel during the holidays and do things that other hotels can't do, but the knowledge here is too great to be finished in a few words.
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