What three types does the overall strategy include?

The overall strategy can be divided into three categories: development strategy, stability strategy and contraction strategy.

(1) Development strategy: Enterprise development strategy refers to the strategy of making full use of opportunities in the external environment and fully exploring the superior resources within the enterprise, so that the enterprise can develop to a higher level on the existing basis. .

(2) Stability strategy: Stability strategy, also known as maintenance strategy, refers to a situation where the operating conditions expected by the company during the strategic period are basically maintained within the scope and level of the strategic starting point, limited by the operating environment and internal conditions. strategy.

(3) Contraction strategy: Contraction strategy, also known as withdrawal strategy, refers to the strategy of enterprises to reduce the original business scope and scale.