What's the difference between DM brochures and leaflets?

DM sheet refers to a means to convey the information that advertisers want to convey to the objects selected by advertisers by mail.

The brochure contains a wide range of connotations. Compared with ordinary books, brochure design not only includes the design of front cover and back cover, but also includes ring lining, title page, text layout and so on. Brochure design emphasizes the sense of wholeness, which is especially necessary for designers.

Leaflets are a kind of printed matter for merchants to promote themselves. Generally, single-sheet double-sided or single-sided printing, monochrome or multicolor printing, is made of traditional coated paper and mass napkins. Leaflets are generally divided into two categories. One is that the main function is to promote products, release some business information, or search for you. The other is voluntary propaganda, such as publicizing people's voluntary blood donation and conscription.

2, the content is different

Brochures should focus on substantive content, the more detailed the better, and highlight the core content of products. Leaflets should pay attention to slogans, that is, advertising slogans Simple content, attention to advertising language and simple and attractive advertising content are the keys to success. The same feature of the two is that they are used for publicity, but the difference is that brochures are more used for general business and leaflets are used for activities or promotions.

3. Different characteristics

DM can use other media besides mail, such as fax, magazine, TV, telephone, e-mail and direct selling network, counter distribution, personal delivery, letter request and delivery with commodity packaging. DM can directly deliver advertising information to the real audience, while other forms of advertising media can only deliver advertising information to all audiences, regardless of whether the audience is the real audience of advertising information.

In addition to effectively enhancing corporate image, better displaying corporate products and services, and explaining the functions, uses, usage methods and characteristics of products, leaflets are also widely used in exhibition investment, real estate investment and sales, school enrollment, product promotion, tourist attractions promotion, franchise promotion, brand promotion, hotel promotion, use instructions, listing promotion and so on.

Through media advertisements, the enterprises that need to make leaflets are promoted to achieve better promotion results.

Brochure is a form of visual expression, which attracts people's attention in a short time and gets instant stimulation through its layout. There are also various brochures, generally divided into policy brochures, religious brochures, craft brochures, corporate brochure and so on. Due to the different contents and forms of publicity. Corporate brochure is the most widely used and common form today.

References:

Baidu encyclopedia -DM list

Baidu encyclopedia-brochure

Baidu encyclopedia-leaflets