Traditional Culture Encyclopedia - Hotel franchise - What does hotel occ mean?
What does hotel occ mean?
Full name of Occ: check-in, occupancy rate, calculated in days. For refined management, hotels need to pay attention to the occupancy rate and comprehensive occupancy rate of overnight rooms. OCC hotel is the lifeline of the hotel, and improving the hotel occupancy rate is an important topic for hotel people. The influence of the sales ability of the front desk staff on the hotel OCC should not be underestimated, which not only affects the current OCC, but also creates favorable tourist base and conditions for the hotel's future occupancy rate.
OCC hotels (occupancy rate) include: overnight occupancy rate (overnight occupancy rate = total number of rooms staying at night/total number of hotels) and comprehensive occupancy rate (comprehensive occupancy rate = overnight room occupancy rate+non-overnight room occupancy rate, which refers to hourly rooms, daily rent, etc. , and the guest has paid the full-day room rate but checked out before staying overnight at the hotel).
Methods of improving hotel occ
1, with reasonable pricing. Hotels should stimulate and improve hotel OCC through dynamic pricing according to their recent actual occupancy rate, current macroeconomic and industry information and referring to competitors' pricing.
2. Establish appropriate sales channels. Whether it is its own channel or a third-party channel, hotels should be developed and maintained in breadth and depth. The breadth of channels determines the possibility and speed of hotel rooms being distributed, and the depth of channels determines the output value of customers being distributed. The breadth and depth of channels play an extremely important role in OCC of hotels.
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