What does a full-time promoter mean?

Question 1: There is a difference between the meaning of a shop assistant and that of a promoter. The real shopping guide is to provide consumers with consulting sales services when selling things. Including the functions, uses and advantages of the product.

Promoters generally only use it more when they are engaged in promotional activities, which is used to convey information to consumers.

Question 2: What is a pusher? Promoters are often called shopping guides. Generally, they are salesmen sent by manufacturers or agents to retail terminals, which play a very important role in the process of selling goods:

1. Representatives of stores or enterprises

Promoters communicate directly with customers face to face, and your every move, word and deed will always represent the service style and mental outlook of the store in the eyes of customers.

2. Information disseminators

Promoters should know all about store sales, seasonal discounts and other promotional activities, and when customers ask about related matters, they can give detailed answers in a timely and enthusiastic manner.

3. Customer's life consultant

Promoters should fully understand the characteristics, usage, use, function and value of the products they sell, as well as the benefits they can bring to customers, and provide customers with the best advice and help.

4. Service Ambassador

In order to attract consumers effectively, stores should not only rely on luxurious storefronts, complete displays and discounts, but also rely on quality services to impress customers. In today's fierce market competition, more and more competitive advantages will come from intangible services, and a series of minor improvement services can effectively conquer customers and overwhelm competitors. Every promoter should always remember that he is a promoter who serves customers.

5. The bridge between shops or enterprises and consumers.

Promoters should convey consumers' opinions, suggestions and expectations to stores in time, so as to formulate better management and service strategies and manufacturers can produce better products to meet consumers' needs.

Promoters require good eloquence, strong communication skills with customers, quick response, strong dedication and healthy image. Personal product promoters should have relevant product knowledge, and other requirements are not very important.

The agreement between the sponsor and the employer is very important. The main part of salary is commission, and the guaranteed salary should be clearly discussed.

Question 3: What do you mean by alcohol promotion and treat consumption? Hotel channel is the most effective place for products to communicate with consumers, and occupies the commanding heights in the sales of fast-moving consumer goods. Core hotels are the concentration places of high-end consumer groups and consumer opinion leaders in various regional markets. Starting the small market of core hotels will play a very good role in promoting the start of the whole regional market. Hotel is the closed channel that consumers are least sensitive to product prices, and it is the only terminal place that integrates sales and consumption. Hotel channels mainly adopt terminal-based market operation mode. With the development of catering industry and the rise of modern retail channels, the operation of modern hotel channels is becoming more and more difficult. With the improvement of people's consumption level, the trend of changing eating habits from family consumption to catering hotel consumption is becoming more and more obvious. Coupled with the special functions and consumption characteristics of catering channels, it has increasingly become a battleground for wine manufacturers to transport the market. The following is divided into seven parts to make a detailed analysis of the operation of hotel channels. I. Functions and characteristics of the hotel channel As a window for FMCG sales, the hotel channel has the following five functions and characteristics: 1. Hotel channel is the most effective place to communicate products with consumers. Compared with outdoor tasting in the street or community, the unique consumption environment in the hotel can provide the most adequate and effective communication between products and consumers. Most of the good products were drunk by the hotel. Generally, drinks or beverage products with a capacity of about 500ml per bottle or package must sell well in the hotel channel if the terminal price is above 20 yuan in prefecture-level market and above 15 yuan in county-level market, otherwise it will be difficult to start supermarkets and distribution channels. Therefore, most manufacturers often regard catering as the starting point for new market development of high-end products. 2. Core hotels are the concentration places of high-end consumer groups and consumer opinion leaders in various regional markets. Starting the small market of core hotels will play a very good role in promoting the start of the whole regional market. See the article "Detailed explanation of dishes operation in liquor market" for details. 3. Hotel channel is a closed channel, and consumers have the lowest sensitivity to product prices, and it is also the only terminal place integrating sales and consumption. Supermarkets and circulation mainly realize the sales and transfer of products, while catering channels realize the synchronization of sales and consumption. Different from the open self-service shopping in shopping malls, in the closed catering channel, the floating space of commodity prices is larger, and consumers are less sensitive to prices. In hotels, sales are mainly formed through the intermediary of waiters or promoters, and consumers passively choose products, so waiters and promoters become very important links in hotel sales. 4. The hotel channel mainly adopts the terminal-based market operation mode. Different from the network distribution of circulation channels, the catering market is dotted, mainly based on terminal market operation, and the promotion in hotels mainly focuses on all aspects of leading terminal store operation. With the development of catering industry and the rise of modern retail channels, the operation of modern hotel channels is becoming more and more difficult. There are some operating conditions, such as high entry threshold, easy deposit and difficult settlement. There is even a saying in the wine industry that "he who eats and drinks wins the world". The second is the analysis of the fixed members of hotel terminals and their interests. As a special sales place, the hotel has its fixed membership. Hotels have different scales and detailed division of labor among members, but the overall situation is as follows: 1. Hotel owner. Keyman, the operator of small and medium-sized hotels and restaurants, is the main target of all negotiations. Confirming who is the boss is the first issue in hotel negotiations. 2. Hotel procurement. Commonly known as "hotel buyers", it is the main target of hotel negotiations. Hotel purchasing mainly exists in high-end hotels, especially restaurants headed by state-owned and * * * departments. The position is set as the manager of purchasing department or business department, which is mainly responsible for hotel meals. In small and medium-sized hotels, hotel purchases are basically done by the boss or his relatives. 3. Hotel finance: Hotel purchasing is responsible for the purchase of goods, and hotel finance is mainly responsible for the settlement of payment. Hotel finance generally exists in middle and high-end hotels with the nature of general taxpayers, and it is the main object of recovering payment. To improve the hotel payment rate, we should handle the relationship with finance. 4. Hotel Bar: As the window of hotel product display, hotel bar has the power of product display, product recommendation and back cover supervision by waiters. The relationship with hotel bars is directly related to the image display effect of products in restaurants. 5. Hotel Attendant: In this special closed terminal of the hotel, the waiter completed the face-to-face communication between products and consumers. In the promotion of new products, the waiter is a very important link in the catering terminal, and the waiter >>

Question 4: What do the promoters in the supermarket mean and what do they do? Most salespeople are not employees of supermarkets, but employees of companies that sell goods. Their role is to increase the sales and popularity of goods.

Question 5: What do you mean by wine promoters? The more you sell, the more commission you get. Alcohol promotions are mostly for women and are generally held in night markets.

Question 6: What does the daily chemical accelerator mean? Stand in the supermarket, put a table where you want to sell some daily chemical products, and persuade customers in the supermarket to buy your products. This is a daily chemical accelerator.

Question 7: What does promotion mean? Understandably, in order to increase turnover, businesses engage in various activities, such as discounts and advertisements. And temporarily hire part-time staff, so the labor cost is low.

Question 8: How to be a qualified and excellent promoter How to be a qualified promoter?

I. Job responsibilities of promoters (mobile promotion, full-time promotion)

1, master professional product knowledge and urge consumers to buy products.

2. Store, post, keep and distribute all kinds of promotional items and marketing AIDS of the company as required.

3. Do a good job in product display and maintenance, and keep the display surface clean and tidy.

4. Promote the product to customers and establish a good corporate image.

5. Collect feedback terminal information, coordinate various interpersonal relationships in the store, and maintain good communication with the boss.

6. Regularly report the sales progress of the store.

7. Actively develop new customers.

8. Collect information about repeat customers.

9. Follow the first-in-first-out principle of product display to ensure product freshness and safe inventory.

10. Handle general complaints from consumers and report vicious incidents to the promotion supervisor in time.

Second, the salary and vacation time at work.

1. Promoter's salary (full-time, mobile) is calculated and formulated by the office every month, and sent to the marketing department for review and distribution.

2. Full-time promotion: work 6 days a week and arrange a day off. The specific vacation time is implemented according to the arrangement of each outlet (Monday is recommended).

3. Mobile promotion: the working hours are 6 days a week, and the rest is arranged at 1 day, which is staggered with each township, and the working hours of a single outlet are not less than 4 hours.

Third, the extension staff meeting

1. Time: the monthly meeting will be held by the promotion director at 9: 00 on the first Monday or Tuesday of each month.

2. Organizer: Promotion Director

3. Contents of the meeting:

1) The sponsor summarizes the recent work.

2) Analyze and report the dynamics of competitors.

3) The promotion supervisor evaluates the recent work of the promotion personnel.

4) Explain and publicize the company's recent activity plan.

5) Announce the tasks of this market and single store next month.

6) Training and consolidation of relevant product knowledge and promotion skills.

7) Notice of relevant documents of the company.

8) Evaluate the work quality of the monthly promotion staff.

9) Conduct relevant knowledge training for sales promotion personnel.

Fourth, the code of conduct of sponsors.

1. On the morning of every working day, report to the sales promotion supervisor through the store's landline phone.

2. During work, you are not allowed to leave your post to handle private affairs or rest in other places.

3. Work actively, greet customers with a warm smile, listen carefully, have a gentle and amiable voice, and be natural and graceful.

4. Make rational use of promotional materials and promotional items issued by the company to pay a return visit to customers.

5. Keep company secrets: including data, trends, product information, promotion methods, training materials, etc.

6. Complete the sales report as required and report to the superior supervisor in time. Sales data must be timely, accurate and complete, and false data is not allowed.

7. Abide by industry regulations and maintain good professional ethics.

5. Understand customers, products and promotions.

Know your customers.

Every step into the consumer terminal shoppers will have a preliminary concept of shopping. For supermarket promoters, only by understanding customers' hearts can we talk about each other's hearts, thus improving the success rate of promotion.

A) What do consumers buy at the terminal?

As a promoter, you should understand that consumers go to the terminal not only to buy goods, but also because they like the following psychological needs. You can do this according to different situations:

Convenience: Let customers look at our products at will (be careful when handling goods). Don't block customers' sight. You can skillfully block competitors' products with your body.

Let nature take its course: don't stare at the customer's wallet from the beginning, first understand what the customer's needs and desires are, and then explain how the products we sell meet his needs; You should blindly publicize how good and suitable our products are, and leave time for customers to think; Find out what customers are comparing our products with other products, and then skillfully help them compare; Do not ask customers to buy; Let the customer feel that you are introducing the product, not "forcing" him to pay. Through patient explanation, let customers buy voluntarily or come back to choose our products after comparing the same products.

B) Four common ways to understand customer needs

"1", q-The first step of asking is mainly to ask, and to understand the customer's needs through asking. It must be emphasized here that it is best to ask the selling point of the product, which is unique to your product. For example, Sunshine Baby contains more DNA than similar products, and it is difficult to add DNA due to its unique addition process.

Step 2 listen

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Question 9: How can I be a long-term promoter? Just do your job.

I. Job responsibilities of promoters (mobile promotion, full-time promotion)

1, master professional product knowledge and urge consumers to buy products.

2. Store, post, keep and distribute all kinds of promotional items and marketing AIDS of the company as required.

3. Do a good job in product display and maintenance, and keep the display surface clean and tidy.

4. Promote the product to customers and establish a good corporate image.

5. Collect feedback terminal information, coordinate various interpersonal relationships in the store, and maintain good communication with the boss.

6. Regularly report the sales progress of the store.

7. Actively develop new customers.

8. Collect information about repeat customers.

9. Follow the first-in-first-out principle of product display to ensure product freshness and safe inventory.

10. Handle general complaints from consumers and report vicious incidents to the promotion supervisor in time.

Second, the salary and vacation time at work.

1. Promoter's salary (full-time, mobile) is calculated and formulated by the office every month, and sent to the marketing department for review and distribution.

2. Full-time promotion: work 6 days a week and arrange a day off. The specific vacation time is implemented according to the arrangement of each outlet (Monday is recommended).

3. Mobile promotion: the working hours are 6 days a week, and the rest is arranged at 1 day, which is staggered with each township, and the working hours of a single outlet are not less than 4 hours.

Question 10: the difference between promoters and salespeople. The job nature of promoters and salespeople is the same, but the division of labor is different! However, there are still some differences. Salespeople exist in the pre-sale, in-sale and after-sale of the sales system. However, according to the different division of labor, promoters focus on pre-sales guidance and promotion. Of course, other jobs can also be temporarily adjusted, which is also the need of work.

However, in the modern marketing system, it is the marketing principle of modern enterprises to effectively allocate salesmen and promoters and cooperate to complete the whole sales work. However, at the beginning, there were no strict boundaries. Salespeople are also promoters, and promoters also play the role of salespeople.

In terms of sales skills, promoters need to master far more than salespeople. Without the efforts of promoters, salespeople's later sales work cannot be carried out smoothly. At least, there is a misunderstanding or incomprehension of products in customers' cognition, which leads to the failure of sales work.

There are also differences in employment. Promoter is a kind of work type that exists in a fixed period of time, and plays the role of promoter in an effective promotion interval, and returns to the status of salesperson after this period of time has passed; Therefore, the work of promoters has temporary characteristics, and there are promoters when there is promotion; Of course, some enterprises have trained full-time promotion teams, which is determined according to the commercial nature of the enterprises. This is also an important step and measure to effectively decompose sales work.