Coffee shop business plan model 202 1

Now many people want to be their own bosses and start their own businesses, so it is necessary to start a business plan. The following is the model essay on coffee shop business plan 202 1 compiled by me for your reference only. Welcome to reading.

Coffee shop business plan model essay 202 1 (1) Part I: Background.

In China, people like drinking coffee more and more. The ensuing "coffee culture" is full of every moment of life. People drink coffee at home, in the office or in various social occasions. Coffee is gradually associated with fashion and modern life. Cafes all over the world have become good places for people to talk, listen to music and have a rest. Coffee enriches our life and shortens the distance between you and me. Coffee has gradually developed into a culture. With the well-known history of coffee, more and more people in China began to understand coffee.

Part II: Introduction of the project.

The coffee shop was founded by students of xx College, in a conspicuous position in the street on the right side of the main entrance of the school. Although the decoration there is simple, it has an unusual taste of home, even warmer and more relaxed than home. The south wall is full of bookshelves with all kinds of books scattered on it. The bar is located in the center. On the wall behind the bar is a wooden wine rack with all kinds of coffee beans piled on it. In the north, except for the gate, the rest are bright glass bay windows. The windowsill is very low, and all kinds of magazines are covered on it. There is only a square table near the window, and each table can seat 4-6 people. However, the air, light and sound there are even more fascinating, making it difficult to give up and feeling as simple and free as at home.

Part III: Entrepreneurial advantages.

At present, the market of colleges and universities is still blank, and the competitive pressure is small. And the initial investment is not very high. At the moment, the state encourages college students to start their own businesses after graduation, with a series of preferential policies and loan support. Moreover, college students are often full of expectations for the future. They have young blood, vigorous vitality and the spirit of "newborn calves are not afraid of tigers", which are all qualities that an entrepreneur should have. College students have learned a lot of theoretical things at school and have high-level technical advantages. Modern college students have the spirit of innovation, the confidence and desire to challenge traditional ideas and industries, and this spirit of innovation often creates the source of motivation for college students to start their own businesses and becomes the spiritual basis for their success. The biggest advantage of college students' entrepreneurship is that they can improve their self-skills, increase their experience and apply what they have learned; The biggest attraction is that after starting a successful business, you can realize your dreams and prove your value.

Part IV: Budget.

1, coffee shop fee.

The storefront of the coffee shop is a rented building. After consultation with the owner of the house, a house lease agreement is reached in the form of a contract. The agreement materials include the address, area, structure, service life, rental fee and payment method of the house. The advantages of leasing are less investment and short payback period. The budget is10-15m2, and the start-up cost is about 95,438+0.2 million yuan.

2. Decoration design fee.

The full occupancy rate of coffee shops, turnover rate of desktops, climate, festivals and other factors have a great influence on income. Coffee shops are expensive, mainly for students. The layout, style, materials and design cost of coffee shop renderings, floor plans and construction drawings are about 6000 yuan.

3, decoration, decoration costs.

The specific expenses include the following items.

(1) Exterior wall decoration expenses. Including signboards, walls and decoration expenses.

(2) interior decoration expenses. Including ceiling, painting, decoration, carpentry, etc.

(3) Other decoration materials. The cost of glass, floor, lamps and labor should also be included.

The overall budget is based on the standard decoration cost of 360 yuan/m2, and the decoration cost is ***xx yuan.

4. Purchase cost of equipment and facilities.

Specific equipment mainly includes the following types.

(1) Sofa, table, chair and shelf. * * * RMB.

(2) Sound system. * * * RMB.

(3) Cooking equipment, storage equipment, washing equipment and processing insulation equipment used in bars. * * * RMB.

(4) Bar, coffee cup, tea set, all kinds of saucers, etc. Required for product manufacturing. * * * RMB.

? The water purifier adopts the beautiful brand. This water purifier can produce 12L purified water every day and sell 100 to 200 cups of coffee and other drinks every day. The price is around xx yuan.

Coffee machine, coffee machine is an electronically controlled semi-automatic coffee machine. At the moment, the price of coffee machine should be around RMB 350 yuan, and the additional accessories will not exceed RMB xx.

Bean shop, the price is between xx yuan.

The price of a milkshake machine is about xx yuan. It should be noted that it is best to buy two, otherwise it may not be enough in summer.

Ice makers, in terms of ice quantity, generally have to leave a surplus. The daily output of this ice maker is 12kg. The price is xx yuan, the quality is good, it can be used for many years, and the cost performance is relatively high. [Organizer]

5. First purchase cost.

Including the purchase of commonly used items and low-value consumables, all kinds of coffee beans, milk, tea, fruit, ice cream and so on. About xx yuan

6. Opening expenses.

The opening expenses mainly include the following contents.

(1) Business license fee, registration fee and insurance fee; Estimated xx yuan.

(2) marketing advertising expenses; Estimated xx yuan.

7. Working capital.

Coffee shops should prepare necessary liquidity at the initial stage of opening, mainly for the normal operation of coffee shops at the initial stage of opening. Estimate 2000 yuan

* * * meter: xxx yuan.

Part V: Development planning.

1, turnover plan.

The turnover there refers to the daily business income of coffee shops. When drawing up the turnover target, we must study the business direction of coffee shops and the current price situation according to the current market situation and measure them comprehensively. According to the current floating population and people's preference for coffee, it is estimated that the daily turnover will be 400-800, which may fluctuate according to the off-season.

2. Purchasing plan.

According to the proposed commodity plan, in purchasing, in order to effectively use purchasing funds and realize the balance of commodity composition, it is necessary to schedule the purchasing plan according to the set commodity information. After the establishment of turnover plan, commodity plan and purchasing plan, it is not difficult for us to understand that if a coffee shop wants to achieve its business objectives, effectively complete its product composition and flexibly use its purchasing funds, all basic plans are indispensable. When the coffee shop has set the business plan, commodity plan and purchase plan, it can purchase goods according to the set purchase amount. After checking the purchase procedure and indicating the price, you can write it on the menu. What must be studied afterwards is how to sell these goods effectively.

3. Personnel plan.

In order to achieve the established business objectives, operators must have a clear plan for the appointment of personnel and the distribution of work. Effective use of human resources and personnel training are both things we must study.

4. Funding scheme.

The distribution of working capital is the core work of management. The operating expenses of general coffee shops can be divided into personnel expenses (wages, meals, bonuses, etc. ), equipment costs (repair costs, depreciation, rent, etc. ), maintenance costs (utilities, consumables, service fees, miscellaneous fees, etc. ) and business expenses (advertising, packaging, business tax, etc. ). According to the nature, it can also be divided into fixed expenses and variable expenses. We should set a possible goal of increasing funds for the actual performance in the past. .

5. Financial plan

The profit and loss plan in the financial plan can best reflect the operating results of the whole store. Coffee shop operators should control the income and expenditure of working capital in order to realize the rational allocation and use of working capital.

In a word, the six basic plans listed above (turnover, commodity purchase, promotion, personnel, capital and finance) are indispensable for coffee shop management. Of course, in order to deepen management, some coffee shops can make some other supplementary plans to meet the actual needs of their work.

Part VI: Market analysis.

In 20xx, China's coffee market experienced a rapid growth stage, during which the compound growth rate of the overall sales of the coffee market reached 17%. The fast-growing market provides a broad market space for coffee producers. Foreign coffee producers such as Nestle, Kraft and UCC have increased their investment in China, laying a good foundation for striving for the leading position in China's coffee market in the future.

Coffee drinks mainly refer to instant coffee and canned ready-to-drink coffee. In terms of instant coffee, the average annual growth rate of China's instant coffee market reached 65,438+06% in 20xx, showing the high growth and investment space of China's instant coffee market, while China's instant coffee market is still in the growth stage. In terms of canned and ready-to-drink coffee, the average annual growth rate of canned and ready-to-drink coffee market in China in 20xx also reached 65,438+05%. In the next few years, the prospect of Chinese coffee and beverage will still be optimistic.

Nowadays, coffee shops are mainly chain stores, and the market is mainly monopolized by several groups. However, because there are no unusual themes in coffee shops of several groups, it is difficult to cooperate with young people who pay attention to style. We have also studied the market competition of other beverage stores, but found that most of these similar industries are not self-help, and it is difficult for them to cooperate with efficient young people. Therefore, we think that opening a self-help theme coffee shop can meet the needs of young people and there is still a lot of room for development. According to statistics, China's coffee consumption is increasing year by year, and it is expected to become an important coffee consuming country in the world.

Part VII: Marketing strategy.

1, competition analysis in the same industry.

Know yourself and know yourself, and you will win every battle. Coffee shop operators should always pay attention to competitors' business trends and product composition scenarios, and conduct in-depth comparative analysis, so as to occupy a favorable position in business and ensure that more effective sales strategies are adopted than competitors.

Coffee shop operators must not ignore market intelligence, and must keep abreast of the latest relevant data and information. According to the characteristics of coffee shop address and customers, we will continuously improve the quality of products and services, increase the frequency of customers coming to the store, and then improve the performance of coffee shops.

2. Promotion plan.

The basic feature of coffee shop is fixed-point operation. However, the current market competition is increasingly fierce. In order to make the performance flourish, coffee shops can no longer passively wait for customers to come to the store, but must actively attract customers to the store. Therefore, the implementation of promotional activities and the appeal of publicity effect are equally indispensable. Generally speaking, compared with big coffee shops, small coffee shops can't invest huge advertising promotion expenses, so they have to "spend small money to make big advertisements". Posters, leaflets, emails and other publicity means can be used.

3. Daily operation plan.

How to draw up a business plan for a coffee shop, the most concerned issue in the whole operation process may be the daily turnover. Every coffee shop often has a business goal, even the location and commodity goals are set in more detail, as a benchmark to measure the daily business situation.

When making the daily business plan, it is necessary to complete the overall business plan according to the set business policy, the forecast of turnover, the calculation of target inventory, the estimation of loss, the estimation of scheduled purchase volume and the calculation of scheduled gross profit. Because the whole planning process must be based on data, the establishment of database information is a necessary condition for making sales plans. Even a small coffee shop should be based on data, so as to have an objective measure, instead of just relying on impressions, feelings and observations.

Part VIII: Growth and development.

The target consumer groups of coffee shops are mostly college students, and they are located at the intersection of business districts, university campuses and intersections. The rent is moderate and the decoration requirements are high, which increases the overall investment cost. The most important thing for college students to start a business is their mentality. On the basis of accurate positioning, we should have confidence in the development prospects and not be anxious and blindly adjust our business strategy. Running a coffee shop is a perfect wish, but you must be mentally prepared to succeed step by step, so you must have a simple mind.

Coffee shop business plan model essay 202 1 (2) I. General situation of the enterprise

Main business scope:

Coffee: Blue Mountain, Latte, Mocha, Cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, and it's all freshly ground and cooked. )

Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, brandy, various beers, etc.

Milk tea: various flavors of milk tea, such as strawberry, green apple, chocolate, mango, etc.

Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herbal teas, etc.

Dessert: all kinds of exquisite desserts, such as mousse, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.

Enterprise type: service

Second, the market evaluation

1. Target customer description: college students and teachers. Business people in the business building.

2. Market capacity or estimated market share of the enterprise: 1%

3. The main advantages of competitors: large number of products, long development history and abundant funds, which have been recognized by many guests.

4. The main disadvantage of competitors: the product model is fixed and inflexible.

5. The main advantages of this enterprise compared with its competitors: in the early stage of development, it can adopt different business models and choose the most suitable one.

The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by its guests.

Third, the marketing plan

1, product: xx

2. Price: xx

breakfast

Muffins (chocolate, blueberry, vanilla, cranberry) 7-8 yuan

Danish Bread 5-8 yuan

lunch

Vegetable Pie 8 yuan

French sandwich (tuna, smoked chicken) 15 yuan

Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan.

Salad (potato, tuna, Caesar) 15- 19 yuan.

Box lunch (barbecued pork, beef with black pepper) 19 yuan

Afternoon Tea time

Cheese sticks and bread sticks, 6 yuan.

Cookie 6-8 yuan

Tiramisu 10 yuan

Fruit Cup 6 yuan

Vienna Black Forest Cake 8 yuan

Cheesecake 10 yuan

Blueberry Cheesecake 12 yuan

3. Promotion method:

① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Paradoxically, if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

(2) Personalized service: putting some publicity materials on the table, with knowledge information and stories about coffee, can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. For a number of consumers gathered together, we will provide them with special lecturers. If they are interested, you can introduce them to the names and places of origin of various coffees. You can also let it participate in the coffee making process.

4. Location:

(1) Location details:

(2) The main reason for choosing this address:

(3) Sales method: the final consumer.

(4) The reason for choosing this sales method: the service industry is not suitable for wholesale and retail.

Fourth, the organizational structure of enterprises.

The enterprise will be registered as a partnership.

Name of the proposed enterprise: xx

Enterprise employee: xx

Business license and permit that the enterprise should obtain:

Legal responsibilities of enterprises (insurance, employee compensation, tax payment, etc. )

Verb (abbreviation of verb) fixed assets

1, tools and equipment: the kitchen is oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.

Bar: refrigerator, sink, ice maker, cake cabinet (optional), coffee machine, etc. . . .

2. Summary of fixed assets and depreciation:

Other operating expenses of intransitive verbs (excluding depreciation expenses and loan information)

The coffee shop business plan model essay 2021(3) The XX Cafe is located outside the university town, which is closely related to the Yunshan Cafe in the north campus, but both of them can be regarded as a landscape outside the university town. Unlike the North Campus, the South Campus has a broader market. In terms of style, Yunshan Waterfront Cafe is still a warm and romantic style, providing customers with quality services and the best enjoyment. The consumer groups of coffee houses are mainly students and faculty of our school, as well as teachers and students, parents of students and tourists in the university town.

At the beginning, the food in the coffee shop was positioned at a medium price. Because most freshmen in the university town have no consumption consciousness, we will comprehensively study the price and introduce more drinks at the mass price. When the university town is gradually improved and the number of students increases, the style of coffee shops will be gradually upgraded to middle and advanced, and high-style consumer products will be added, while ensuring the balance of prices, so as to meet the consumption needs of various grades as far as possible without reducing the style of coffee shops.

The coffee shop will divide some areas for book bar service, and some fashionable or best-selling books will be provided here, but the minimum consumption will be set in this area to ensure the cost recovery.

Management concept.

Respect the independent personality of catering staff.

Subordinate management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

Create a group atmosphere: it is necessary to let subordinates feel the strict discipline of the coffee shop, but also to care for employees, so that employees can feel the warmth from the group, which is conducive to strengthening cohesion and improving work initiative.

Treat them fairly, treat them equally, do their best and give full play to their talents.

Department setup and responsibilities.

Manager:

The manager is responsible for the overall coordination and management of the work of various departments in the store, urging employees to work, understanding the supervision of the school, and doing a good job of communication between the coffee shop and the school. Work information: supervise the work of ministers and employees, stimulate the enthusiasm of employees and listen to their opinions. Make comprehensive decisions on the operation of each work. Communicate with the school on behalf of the coffee shop, reflect the opinions and requirements of the employees upwards, and pass on the work required by the school downwards.

Administrative personnel department

Main responsibilities:

Related treatment of personnel arrival and departure

Collect, file and manage all kinds of personnel data, and manage employee files.

Employee leave, leave adjustment, attendance status, review and statistics

Staff attendance, supervision and salary accounting

Discipline inspection of our work.

Keep a record of every meeting.

Keep a record of every time you entertain famous people in the coffee shop, so that you can learn from it next time.

Coordinate the contact between this department and other departments.

Personnel distribution: this department has director 1 person, deputy director 1 person and archivist 1 person.

Wage system: hourly wage system.

Different types of employees have different salaries in time; This system is more flexible, which can accurately record the working hours of each staff member and accurately calculate the salary of employees.

Work shift organization: fixed single shift system.

In the initial recruitment, we will first find out the free time period of each candidate (including which day of the week and which time period of the day), and then determine the staff for each day of the week according to the time period.

Coffee shop business plan model 202 1 (4) 1, operation mode

Cooperation. United America is a commercial and leisure coffee shop. It is suggested that the partner should be located in high-end office buildings, CBD business districts, high-tech parks, Internet cafes, stations, cinemas, docks or other areas with market gaps. Unified decoration style and unified products; Headquarters supply support (including personnel training) and product (coffee beans, tea) distribution.

Second, products and services

Description of products and services.

Sell coffee, tea, drinks, simple meals and other commodities, provide excellent environment and service for guests, let consumers show a taste, experience a culture and place their feelings here, and make coffee bar a good occasion for business leisure and couples gathering.

These businesses do not conflict with the property of the site owner. On the contrary, it can supplement the customer advantage of the host.

2. Competition comparison

The form of peer competition is beneficial to us and can better enhance our reputation. Relatively speaking, our management level, product and service quality all occupy considerable advantages.

3, resources,

Coffee shop is an industry that needs scale and grade, and it is also an industry that requires strict products and services. After all, it has a high consumption color, and consumers must care about the full embodiment of self-consumption value. In order to achieve these, there is a high demand for users' resources. On the one hand, the company has obtained sufficient resources and advanced equipment, on the other hand, it has avoided many business risks.

Third, the market analysis

1, market demand

(1) Stable old customer resources.

(2) Office buildings and hotel customers.

(3) shopping and entertainment occasions.