How to promote imported red wine for franchisees.

Senior market observers of Gao Fei wine industry listed in detail some promotion methods and how to operate imported red wine, which provided some references for imported red wine practitioners and hoped to bring help to everyone.

1, free of charge: some friends may think this is an old-fashioned promotion method, but we must first understand the market rules. It is not that a promotion method can attract everyone, only a few people can pay attention. In daily life, it is inevitable to find this situation. "Free" will attract a lot of people's attention, at least let our products leave an impression on others. If you are a friend with a certain financial source, giving away free drinks can not only give back to old customers, but also establish a certain consumption base.

2. The coupons are distributed or placed in the packaging gift box. Now the mature liquor market, in order to highlight the grade of products, all products are packaged in gift boxes. For the imported wine market, some practitioners have also begun to use this method, but this method alone can not achieve better results. We can jointly print special exchange coupons and put them in gift boxes, or directly distribute lottery tickets to stimulate consumers to take the initiative to buy, and at the same time stimulate some consumers who stop to wait and see to try to consume imported red wine.

3. Lottery promotion. Lottery-style promotion may be considered as a more brilliant way, but have we ever thought that a new product with some old promotion methods may shine even more, just like an old car with a top engine, which will give people a feeling of sitting up and taking notice? At the same time, it is more powerful to use this way of carrying the brand with culture than to spend a month advertising on the previous TV station. In fact, the most influential and effective advertising method now is public word of mouth. To make public word-of-mouth publicity effective, we should not only do quality, but also pay attention to the early stage.

4. Discount promotion. Discount promotion is a means to attract consumers to buy imported red wine in a certain period of time. For practitioners engaged in long-term business, if the control is not good, it will easily affect the price of their own stores or their own products. Therefore, if you are a friend with traditional circulation channels, it is suggested that discount activities and terminal channels should be jointly operated to minimize the operation difficulty of activities and avoid price confusion.

5. Buy and give promotion. Whether buying clothes, going to a supermarket or a supermarket, someone will pop up a sentence from time to time: Hey, do you have any discounts or gifts here? It can be said that the way of buying and giving promotion has penetrated into consumers' hearts, and they feel that promotion can bring them psychological balance. In all the market operations of imported red wine, we can also use this method to balance the consumption psychology of consumers.