Traditional Culture Encyclopedia - Hotel franchise - Characteristics of official WeChat account of Home Inn

Characteristics of official WeChat account of Home Inn

The official account of Rujia WeChat is characterized by using the advantages of network platform for content marketing and hot marketing.

WeChat official account is an application account applied by a developer or merchant on the WeChat public platform. The account is interoperable with QQ account, and the platform realizes all-round communication and interaction of specific groups such as text, pictures, voice and video, forming a mainstream online and offline WeChat interactive marketing method.

20 16 65438+ 10/8, Tencent announced in Beijing that the number of China government wechat accounts has exceeded 65438+ million. 2065438+In April 2008, Tencent has investigated and dealt with more than 99,000 illegal official WeChat accounts. 1 65438+1October16th, the public platform of wechat announced that the upper limit of the number of individuals registered in the official account of wechat was adjusted to1.