How to do hotel sales specifically?

Hotel sales generally belong to the marketing department or public relations sales department of the hotel. The main job is to promote the hotel's sales through hotel promotion and publicity. Its meaning is not much different from hotel marketing.

First, pay attention to quality and understand yourself. The life of a hotel lies in its quality, which includes its hardware and software. When the sales staff works hard to bring customers to the hotel, but the customers leave because of the hotel's facilities and equipment, poor service, etc. It can be said that the resulting loss of customers is terrible for a hotel. Yes, it is a pity to lose a customer, but the damage to the hotel's image is extensive. Therefore, before doing any marketing or promotion, you should first improve the quality of the hotel itself. Due to various reasons, it is impossible for hardware to be comprehensive, but services must be standardized or even more humane and personalized. Only when these are achieved can you be qualified to do so-called various promotions.

Second, the quality of humanistic promotion (customer maintenance) determines whether a hotel can have a group of loyal customers and whether it can ensure that the hotel has a high customer return rate. Old customers are the cornerstone of a hotel's survival, and customer return rates are also an important criterion for measuring a hotel's marketing. Often, when developing new customers, we talk to customers with all the bells and whistles, but when the customers actually come to the hotel, they often ignore the hotel's internal marketing. Guests feel slighted in the hotel, which ultimately leads to the failure of the customers brought in. There are few but few who can really retain them. Therefore, the hotel marketing department should cooperate with various hotel departments to establish a customer maintenance system. Through the leading guidance of the marketing department and the careful cooperation of various departments, we can provide every guest who comes to the hotel with Perfect service. And to develop more potential customers through the word-of-mouth effect of guests, this also requires the development of a complete set of customer maintenance systems.

Third, special marketing and special promotions must be formulated in line with the actual situation of the hotel. Each hotel has its own characteristics. Some have good geographical locations, some have good service facilities, and some have distinctive services. This requires marketers to analyze the characteristics of the hotel through market examinations and make a clear positioning.

Fourth, advertising sales are crucial to promoting the hotel’s latest activities. Since hotels have to face different solar terms and festivals, they need to carry out different promotional activities at different times, which requires the support of advertising. For small and medium-sized hotels, it is difficult to bear the high advertising fees, so advertising releases must be based on For example, if a hotel launches a room discount, this kind of advertisement faces a certain specific audience. In this case, the choice is to use lobby banners, online quotations, and fax notifications to old customers. This saves money and allows the guests who need it to get the information. If the hotel launches catering activities, because catering has a wide audience, the newspaper advertisement must be one with a large circulation. Therefore, the use of advertisements must be based on the audience of the advertisement. Another point is that since it is When advertising, you should ensure that the content you want to advertise is not comparable to peers.

Fifth, online promotion is Internet marketing. It has broad prospects, and online promotion is an important part of hotel marketing.

Sixth, public relations promotion is an important means for the hotel to develop new customers. How to do a good job in public relations and promotions, be a person first and then do things. Of course, this requires strong support from the hotel, such as banquets for customers, business funds, etc., because public relations promotions are people-to-people promotions, and interpersonal relationships are the key to the success of promotions. Hotels Marketing staff are often only required to do more work, while public relations staff are responsible for maintaining contact with customers, listening to their opinions, and deepening relationships with customers. Marketers are not required to always talk about business when they go to customers. They should be concerned about whether the relationship between marketers and customers is harmonious. You may not see any benefits in the short term, but as long as you stick to it, you will definitely gain something good.