Hotel management concept

The Essential Concept of Hotel Management

Modern hotel management concept is the guiding ideology for hotel managers to manage hotels. The guiding ideology of management plays a decisive role in whether managers can manage hotels well. The following 14 management concepts should be possessed by hotel managers.

(1), strategic concept

Strategy is the key to determine the overall situation and development of the hotel. Therefore, the concept of strategy can also be a concept of development. Hotel managers, especially senior managers, should focus on the major decisions of the overall development of the hotel in the future. We must base ourselves on the present, look forward to the future, have long-term strategic thinking, establish hotel management strategic thinking and establish hotel management strategic objectives.

(2) Market concept

Establishing the market concept requires managers to understand the market, face the market and develop the market. Understanding the market means understanding the management level and service level of hotels at home and abroad, competitors' situation and market demand. Facing the market is to pay close attention to the trend of market development and change, and strive to make the sales of hotel products meet the market demand as much as possible in order to obtain the greatest economic benefits. To open up the market, we should strive to open up new levels and fields of market demand and guide consumption.

(3), the concept of competition

Competition between hotels is inevitable. The competition between hotels is essentially the competition of service quality, skill level, information, management level and talents. The competition of similar hotels leads to the difference of market share and room occupancy rate, which leads to different economic benefits.

(4) Overall concept

What is the overall operating mechanism of China's new economy? The state regulates the market, and the market leads to strange enterprises? . Therefore, hotel managers should not only formulate hotel business objectives and arrange business plans according to market demand, but also obey the state's regulation of the market.

There is also a problem of overall concept inside the hotel. The internal management objectives of the hotel must obey the management objectives of the hotel, and the departmental objectives must be consistent with the overall objectives of the hotel.

(5) Policy concept

Modern tourist hotels are foreign-related enterprises with strong policies. This requires hotel managers to seriously study, master and implement the relevant national policies, and take these policies as the basis for formulating business objectives, principles and policies. Understanding and implementing these policies can make the hotel management process in a proactive position.

(6), the concept of benefit

As a profit-making enterprise, hotels must attach importance to economic benefits in management. Hotel managers must base themselves on the economic benefits of the hotel and compare the economic benefits with the operating costs when formulating and implementing the business objectives of the hotel. Only low-consumption and high-efficiency business objectives and methods can be achieved.

However, the meaning of benefit does not mean that hotel managers should not only consider the economic benefits of the hotel, but also consider the social benefits of the hotel. Socialism should take meeting the people's growing material and cultural needs and building socialist material and spiritual civilization as its fundamental purpose.

(7), information concept

Today is the information age, which requires hotel managers to have the concept of information, attach importance to the role of information, and constantly improve their ability to obtain information, process information and use information. The value of products provided by hotels not only increases with the increase of labor force, but also increases with the increase of information. Reliable and timely information can bring greater profits to hotels, while distorted and outdated information will bring great losses to hotels.

(8) The concept of time

? Time is money? It is the deepest embodiment of the concept of time and makes intangible wealth concrete. In modern management, we should attach importance to this factor. When making a plan, we should not only pay attention to the consumption of manpower, material resources and financial resources, but also pay attention to the saving of time. Decisions should be accurate and timely.

(9) The concept of risk

Hotel managers are facing the future in both decision-making and planning, and the future is unpredictable. Although it can be estimated by market forecasting and decision-making theory, it will inevitably bring some risks, which requires hotel managers to treat risks correctly. Risk-free management does not exist. The key is to require managers to strengthen market research and market forecast in advance to obtain as much information as possible and prepare various plans and countermeasures to cope with future changes.

(10), service concept

The concept of service can also be called the concept of quality in hotels that produce and sell? Service? This intangible product is the main business of the enterprise. As mentioned above, the production, exchange and consumption of service products are carried out at the same time, and the quality problem of service products is irreversible, which not only shows the particularity of hotel service, but also shows the importance of strengthening the concept of hotel service. The particularity and importance of hotel service concept require hotel managers to firmly establish the concept that quality is the lifeline of the hotel.

(1 1), the concept of personnel quality

Improving the quality of hotel managers and employees is an important part of the long-term construction of rice. Managers at all levels must establish this concept and pay full attention to it in the process of operation and management.

(12), the concept of dynamic organization

The normal operation of the hotel system needs a good organizational structure; The organizational structure of the hotel must be coordinated with the management mechanism in order to effectively play the benefits of the hotel system. When the external environment or internal management of the hotel changes, the organization and management of the hotel must be adjusted in time to ensure that the hotel can achieve its business objectives.

(13), development concept

The concept of development requires hotel managers to establish various concepts of resource development, product development and market development. Although there are longer hotel products? Life cycle? However, judging from the development trend of the whole market, the products provided by hotels are developing from meeting the basic needs of guests to diversification. Therefore, the development of new hotel products is a problem that must be paid attention to when on duty. Only by constantly developing new products and expanding business models can hotels attract more guests. With the deepening of reform and opening up, the composition of hotel customers will also change from tourists to all kinds of customers. In order to get more customers, the hotel must provide special services in addition to general accommodation services to meet the needs of all kinds of guests. What should be the image expression of the development concept? People don't have me, people have me new? Realize.

(14) professional concept

With the application and development of science and technology in hotels, hotels need to process and transmit more and more information, and their hardware facilities are becoming more and more modern. Energy and safety systems and computer management systems are getting more and more attention. This requires all kinds of professionals and technicians. Therefore, hotel managers should establish professional concepts.

Professional and technical work is completed by technicians, giving full play to the role and expertise of professionals. Managers should pay attention to the coordination between departments, teams and groups, people and posts, and strive to master modern management techniques in their work.

Only by constantly learning advanced management experience at home and abroad, formulating corresponding marketing strategies according to international management practices and market demand, formulating rules and regulations in combination with the actual situation of hotels, being kind to employees, and constantly training, giving full play to employees' potential through training, allowing employees to participate in management, and letting employees love their jobs and give full play to their subjective initiative, can new enterprises flourish, and old enterprises be rejuvenated and stand on their own feet in the forest of hotels.

;