How to Design Hotel Soft Decoration

1) Simple tourist hotels: budget hotels and youth hostels in scenic spots; 2) City Business Conference Hotel; 3) Urban leisure and entertainment hotels; 4) MALL Hotel (city exhibition); 5) Suburban characteristic conference and leisure hotels: folk hotels, resorts and conference centers; 6) Shopping Center Hotel (Suburban Metropolis) 7) Destination Resort Hotel. Under the seven kinds of market demand, seven hotel models have been formed, which are briefly summarized. On the basis of such market analysis, we can accurately locate the market of a specific investment hotel, analyze its category, and find the direction of planning or upgrading existing hotels from similar experiences and lessons. Analysis of hotel functions and extensions We divide the functions of hotels into basic functions and extended functions in order to better grasp the context of hotel development. What kind of market demand corresponds to what kind of function. We can summarize the basic functional structure of the hotel from the specific needs of seven types of market demand groups. 1, private space function rest function: bed, bathroom, toilet, related articles; External contact and work functions: TV, telephone, writing desk, broadband, computer; Reception function: reception of tables and chairs and space, independent reception of living room; Expand entertainment and leisure functions: bath surfing room, chess room and comprehensive entertainment room; Expand the functions of security assistant: security room, secretary room, workshop, conference room and back passage. 2. Functional restaurants in public space: breakfast, banquet hall, tea restaurant, snack restaurant, Chinese and western restaurant, open-air catering and barbecue camp; Reception function: specially set up lounge (free), lobby bar, coffee shop and tea room; Business and tourism services: booking tickets, travel agencies, faxes, long-distance calls, surfing the Internet, photocopying, car rental and secretarial services; Conference, exhibition and trading activities: conference room, lecture hall, exhibition hall, exhibition corridor, performance hall and multi-function hall; Recreation and sports: swimming pool, water park, hot spring center, bath center, massage room, beauty salon, fitness room, bowling alley, tennis court, table tennis room, badminton room, chess and card game room, outdoor sports base and small playground; Entertainment: bar, water bar, nightclub, KTV, electronic game room, laser shooting, indoor golf, comprehensive private room, small theater, concert hall and projection hall; Shopping: department stores, supermarkets, art galleries, handicraft shops and brand-name shops. Fourth, the characteristics correspond to the hotel market, and we can accurately locate the functions of the hotel, thus forming the product function module of the hotel. However, the function of the hotel can't meet all the market demands, so we must take the road of characteristics, seek the competitive advantage of some markets in the market competition, and maintain the high level and stability of room occupancy rate and consumption level because of its uniqueness. The characteristics of functional design are the basis of market competition and the characteristics of business model; The characteristics of landscape style are the basis of hotel style, taste and customer love; The characteristics of commercial services are a vivid emotional foundation, which needs to be realized by operators. In the early planning, it is especially necessary to study the functional characteristics and realize the hotel's characteristic positioning goal accordingly. According to the experience of landscape creation in Lv Wei, this paper puts forward three planning modes: 1) Low-cost expansion mode of small hotels with local folk characteristics: small hotels should take the low-cost expansion of Zhang Zhilu with local folk characteristics with single function, standardized management and brand chain as the main direction. 2) Characteristic mode of function extension of large and medium-sized hotels in cities: large and medium-sized hotels in cities should aim at the characteristic extension of functions, and form one or two characteristic extensions of functions on the premise of ensuring basic functions, so as to become business conference hotels or entertainment and leisure hotels with unique functions. 3) Characteristic mode of leisure and entertainment of large and medium-sized hotels in suburban scenic spots: Large and medium-sized hotels in suburban scenic spots should adopt the mode of meeting+leisure and entertainment, make a breakthrough in leisure and entertainment, and realize the characteristics of leisure and entertainment projects. The characteristic mode of architecture and landscape design will be detailed in a series of articles in the future. V. Planning Methodology 1, Core Logic Hotel planning, the key lies in grasping the corresponding relationship between "market demand and hotel products", deeply studying the specific market demand faced by hotels, deeply understanding the foundation of hotel positioning, making full use of the hotel environment, deeply analyzing the competitive environment, and finally forming a complete product framework and operation mode through integrated analysis and distinctive creative reengineering to guide constructive planning, design and opening operation. 2. Planning process requirements and planning objectives Through the investigation of regional environment and land conditions, relying on the in-depth study of market status and development trend, combined with competition comparison and site landscape culture excavation, the project is integrated, and the overall positioning and overall development strategy are formed along the characteristic objectives; Creative planning of product characteristics of private space and public space, design of functional characteristic structure; Combined with the plot, form a preliminary layout structure; Plan the cultural theme and artistic conception requirements, and initially form the requirements of landscape and architectural style norms; Design, development and operation process, engineering construction requirements, investment stage, investment and financing mode, marketing idea management scheme and other links; Systematically integrate all elements and links in the region to form an overall development plan. After planning, we should achieve the following goals: clear positioning, clear market objectives, novel and unique hotel products with distinctive themes and functions, clear regional linkage and interaction, reasonable investment staging, clear marketing channels and strategies, and operational basis. 3. The planning basic template includes nine parts: basic environment analysis, market research, positioning analysis, functional structure characteristics and layout, theme and style creative planning, architectural and landscape concept planning, business model design and operation implementation plan design. Basic environmental analysis-investigate the project plot, surrounding environment and related resources, and systematically analyze the resource environment and plot conditions; Comparative analysis of regional economic and social development and related projects, forming a basic environmental analysis report; Market research-collect relevant market data, conduct systematic market research, deeply analyze market demand, compare competitive projects with possible competitive environment, and put forward accurate market positioning and market objectives of the project; Positioning analysis-through SWOT analysis, the project is systematically integrated to form the system positioning of the project, including theme positioning, development goal positioning, function positioning and operation strategy positioning; Features and layout of functional structure-according to the basic elements of hotel functions and the extended characteristic mode, the project is creatively planned for featured products, the building scale is planned, the spatial layout is carried out, the specific features of private space and public space are implemented, described in detail, and compared with the market demand; Theme and Style Creative Planning-Creative planning of the hotel's cultural theme, taking culture as the pulse, integrating styles and customs to form the hotel's theme and style. Among them, including the overall structure, guest room style, leisure and entertainment content, story writing and scene layout, experience mode, special catering, etc. Implement the concrete complementary mosaic architecture of the six elements of hotel "food, accommodation, transportation, entertainment and purchase"; Conceptual planning of architecture and landscape-planning of building volume, plate structure, symbolic features, style and specification requirements, functional architectural features, plant landscaping, garden landscape, etc. Formal landscape specification requirements; Business model design-selling point planning and analysis, income point setting, income structure design, marketing model design, brand planning, marketing channel planning, promotion idea planning, management model design, human resource development planning, investment estimation, financial forecasting, investment staging planning, financing planning, development process planning, leverage planning, business model integration, etc. Operational implementation plan-a plan that details the objectives and tasks of project investment and operation. On the basis of capital investment, a specific work plan is formed according to the business order and structure. Maps-location analysis map, market analysis map, current situation and competition analysis map, functional zoning map, layout map of buildings and functional projects, road traffic map, landmark landscape and style control map, and landscape effect map of important nodes.