If you open an economy hotel, what factors will you consider when choosing an investment project?

When opening an economy hotel, when choosing investment projects, we will consider target market analysis, competitive environment evaluation, unique selling points, positioning declaration and brand concept, room pricing, facilities and services, quality management, marketing planning, continuous innovation and improvement, and establishing cooperative partnership.

1, target market analysis

Before making a positioning plan, we need to analyze the target market. We need to know the characteristics, needs and preferences of the people served by the hotel, including age, income, occupation, hobbies, travel purposes and so on. This will help to clarify the hotel's market positioning and service positioning.

2. Competitive environment assessment

It is very important to evaluate the competitive environment of a city or a target market. Understand the positioning, price planning, service quality and market share of hotel competitors. This will help the hotel to determine its own differentiated advantages and market positioning.

3. Unique selling point

Finding the unique selling point of the hotel is one of the important factors in positioning. Compared with the unique advantages and characteristics of competitors, such as unique design style, excellent customer service, unique facilities or convenient geographical location. Determining the hotel's USP can help attract target customers.

4. Positioning declaration and brand concept

When positioning the scheme, it is necessary to make a clear declaration and brand concept for the hotel. The manifesto is a concise statement to convey the unique value and positioning objectives of the hotel to customers. Brand concept is the core values and experience points that the hotel wants to convey to customers. These declarations and ideas will become the basis of hotel brand building and marketing.

5. Room pricing

According to the hotel's positioning and target market demand, set the corresponding suite price. For example, high-end luxury hotels can adopt high-priced positioning, and budget hotels can adopt low-priced positioning. At the same time, we also need to consider the flexibility of pricing and the price level of competitors.

6. Auxiliary facilities and services

The hotel's facilities and service packages also determine its positioning and target customers. According to the target market demand, provide corresponding facilities and services, such as gym, spa, meeting room, breakfast service, etc. Ensure that facilities and services meet the expectations of the target market and provide a competitive and differentiated experience.

7. Quality management

No matter whether the hotel is positioned as high-end luxury or economy, quality management is the core of maintaining competitiveness. Invest in proper training and employee development to ensure that employees have professional quality. At the same time, establish high-standard service processes and monitoring mechanisms to provide high-quality customer experience.

8. Marketing planning

Making a marketing plan is an important part to ensure the success of hotel positioning. Choose appropriate promotion channels according to the characteristics of the target market, such as online travel platform, social media, partners, word-of-mouth marketing, etc.

9. Continuous innovation and improvement

The competition in the hotel industry is fierce, and the customer needs are constantly changing. Therefore, regular market research and customer feedback surveys are the key to maintaining the hotel's positioning. According to the changes of market and customer demand, we should flexibly adjust positioning and service matching, constantly innovate and improve, and provide a better customer experience.

10, establish cooperative relations.

Cooperation is very important for the success of hotel positioning. Look for partners that match the hotel's positioning, such as travel agencies, corporate customers and local tourist attractions. Expand the market influence and customer base of the hotel through the channels and resources of partners.