What are the positions in the marketing department and what are their responsibilities?

The main responsibilities of the marketing department are as follows:

1) Make the annual marketing target plan.

2) Establish and improve the system of collection, processing, communication and confidentiality of marketing information.

3) Investigation on consumers' purchasing psychology and behavior.

4) Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

5) Analysis of advertising strategies and competitive means of competitive brands.

6) Make a sales forecast and put forward the analysis, development direction and planning of the future market.

7) Develop product planning strategy.

8) Set product prices.

9) New product listing planning.

10) formulate access plan and implementation targets in each stage.

1 1) Planning and organization of promotional activities.

12) Reasonable selection and management of advertising media and advertising agents.

13) Formulate and implement marketing advertising promotion activities and public relations activities.

14) Implement brand planning and brand image building.

15) is responsible for production and marketing coordination.

Job title: direct supervisor of marketing department: deputy general manager of business; Direct reports: regional sales specialist, integrated information officer and sales support specialist.

Job responsibilities: under the leadership of the business deputy general manager, cooperate with the marketing department. 1, responsible for the coordination and management of sales, and ensuring the smooth completion of sales tasks assigned by the company; 2. Responsible for market development and management; 3. Be responsible for preparing the annual/quarterly/monthly sales and budget report of the department; 4. Responsible for investigating peers, customers and market environment, and investigating and analyzing the sales potential of the product market; 5. Be responsible for the statistics and analysis of the sales performance of the marketing department, and make an evaluation of the sales situation to the business vice president every six months; 6. Organize the employees of this department to analyze and discuss the sales situation regularly, and study, improve and learn the sales management methods; 7. Be responsible for evaluating, comparing, encouraging, recommending and evaluating the work of subordinates; 8. Responsible for coordinating subordinates to cooperate with other departments to complete sales-related work.

What are the responsibilities of the marketing department?

Job title: direct supervisor of marketing department: deputy general manager of business; Direct subordinates: regional sales specialist, integrated information officer and sales support specialist;

Job responsibilities: under the leadership of the business deputy general manager, cooperate with the marketing department. 1, responsible for the coordination and management of sales, and ensuring the smooth completion of sales tasks assigned by the company; 2. Responsible for market development and management; 3. Be responsible for preparing the annual/quarterly/monthly sales and budget report of the department; 4. Responsible for investigating peers, customers and market environment, and investigating and analyzing the sales potential of the product market; 5. Be responsible for the statistics and analysis of the sales performance of the marketing department, and make an evaluation of the sales situation to the business vice president every six months; 6. Organize the employees of this department to analyze and discuss the sales situation regularly, and study, improve and learn the sales management methods; 7. Be responsible for evaluating, comparing, encouraging, recommending and evaluating the work of subordinates; 8. Responsible for coordinating subordinates to cooperate with other departments to complete sales-related work.