Ask the teacher for help: why can the bottle cap of liquor pull ring be exchanged for cash?

"What are you doing? Why do you want to cut off the box cover? "

"Because the winery wants to recycle, it has to be registered."

"Your winery is far away in Sichuan, right? Do you want to ship it back? "

"yes. There is only one winery in Jiannanchun. "

"So this label should also be recycled?"

"Mm-hmm."

My friend's wedding reception was held in this five-star hotel. I arrived early and saw my busy little brother Jian Nanchun, so I had the above conversation. At first, I was very disdainful. To tell the truth, my brother's behavior is incompatible with this magnificent hotel. As the second largest liquor producer in China, Jian Nanchun's product quality is well-known not only in the whole industry, but also in the hearts of consumers. This wine is really famous, but why so persistent?

First, establish brand values, accumulate wealth and accumulate wealth.

China's famous wines are called "Mao", and the national wines include Kweichow Moutai, Yibin Wuliangye and Mianzhu Jiannanchun in the Tang Dynasty. Jian Nanchun has won the trust of consumers with "high quality", and its cellar (Tianyilao) brewery is the oldest and most well-preserved traditional brewery in China, with a history of 1500 years. Jian Nanchun was not only handed down from ancient times, but also took a slow and steady traditional road.

In the most glorious decade of China Liquor, Jian Nanchun neither blindly expanded the brand nor raised the price when the market demand was tight. Instead, it follows the brand positioning and appeal of "China Liquor Value Model" and remains unchanged. The commitment to this brand value has been affirmed by the market and consumers.

Second, "quality is king, genuine products are genuine"

The popularity of enterprise brands in the highly competitive liquor market and the demand of consumers largely depend on the quality of Jiannanchun liquor. In the brewing process of Jiannanchun liquor, there are strict requirements on material selection, water use, koji-making, pits, fermentation, distillation, storage, blending and filling, and "quality is king, and the goods are genuine". After thousands of years of comprehensive inheritance, sublimation, development and continuous innovation, the traditional brewing technology of Jiannanchun has created a rich, pure and comfortable aroma, a soft and sweet elegant charm, and a perfect and elegant bouquet of China famous wine. Cutting-edge research and innovation technology is the core technical support of Jian Nanchun's high quality.

In order to crack down on counterfeit goods, Jian Nanchun teamed up with Taobao to create a "three-fold and eight-pass" anti-counterfeiting technology through the "Ali Mantianxing Plan". Each box of Jiannanchun wine has a tailor-made anti-counterfeiting label. This world-advanced anti-counterfeiting packaging gives full play to the advantages of texture anti-counterfeiting technology. Under the special national conditions of China, it has made great efforts to protect corporate brands and, more importantly, the interests of consumers.

Third, scientific management system and strict maintenance of market order.

The marketing management department of Jiannanchun is mainly responsible for maintaining the market order of Jiannanchun products, ensuring the long-term interests of dealers and promoting the stable development of Jiannanchun. At the same time, it also undertakes the supervision, standardization and management of the market operation process. Every month, the company sends hundreds of market administrators to supervise all parts of the country. The market price confusion of liquor often comes down to one reason-selling goods at low prices, of course, the price is lower; If the goods are well controlled, neither dealers nor tobacco hotels, supermarkets and hotels will want to earn less and their profits will not be damaged. Even if there is an emergency, they will not sell at a loss.

Jian Nanchun builds a corporate brand with a rigorous attitude. Every bottle of wine produced by the winery has undergone strict supervision, coding and marking, with a unique pull ring and a recycled old-fashioned box cover. I hope that consumers will be satisfied with their purchases and drink with confidence. Every step of Jian Nanchun is showing to the world: Maybe we are not perfect, we are mortal, try our best, and we want to satisfy our customers. The breeze in the prosperous Tang Dynasty came slowly along the historical track, and the mellow Mianzhu Jiannanchun was condensed in this distant breath, and it was striding through the shackles of the market.