How's gold card life?

"Golden Card Life Relux"-Life Art Magazine

It is the first inter-bank VIP gold card holders' exclusive life monthly magazine sponsored by China UnionPay.

It has international and domestic issue numbers specially approved by the General Administration of Press and Publication, and is mainly distributed to gold and platinum cardholders of major banks and senior managers of major financial systems.

Monthly circulation: 6.5438+200,000 copies. The distribution area mainly covers Shanghai, Beijing, Guangzhou, Shenzhen, Hong Kong and other economically developed cities.

First, the magazine content.

This month's selection, celebrities, cars, watches, life tasting, living, food, hotels, travel, collection, investment and financial management.

Second, the content quality advantage.

"Golden Card Life ReLUXE" has professional editors, highlighting style and taste, showing various relaxed, humorous, elegant, noble and high-quality lifestyles and providing the latest life information.

Third, the advantages of service positioning

The readers are all high-end cardholders of gold and platinum cards of major domestic commercial banks, which ensures the high-end and accuracy of the gold card life ReLUXE readers: high income, high consumption and high integrity. In view of the direct investment of gold and platinum card users of many national commercial banks, the product information is in place accurately.

Pass 1: The bank strictly screens the applicants of gold and platinum cardholders.

Level 2: According to the standard of consumption and balance, the bank selects the card reader that lives with the gold card from the gold card, ultra-platinum card, black gold card and cardholder's card reader.

In order to ensure that you are exposed to elites with high spending power and willingness, rather than wealthy depositors, two basic conditions are generally set when choosing readers: the deposit amount is more than 6,543,800 yuan; The average monthly credit card spending is more than 50,000 yuan.

Fourth, magazine distribution.

1, core channel:

Staples Trading Co., Ltd. has registered corporate member executives and high-end VIPs of major banks in China.

(Gold card, Platinum card) Cardholder. Main Grade A office buildings and senior office space in China.

2. Special channels:

China People's Bank, China Banking Regulatory Commission, major commercial banks, fund companies and other major domestic financial institutions,

Entrepreneurs association, etc.

3. Display channel:

Placement of VIP Banking Room/High-star Hotel/High-end Hotel/High-end Office Building/Office Area of Well-known Enterprises

Luxury bars, cafes, golf clubs, etc.

Verb (abbreviation of verb) strategic cooperation brand

1, Jewelry Cartier Jewelry Montblanc Jewelry World Gold Association

Enzo Tiffany Chow Tai Fook

2. High-end Hotel Ritz-Carlton J Hotel Peninsula Hotel

Four Seasons Hotel West Lake

3. Real Estate Greenland Group Wanda Group SOHO China Zhonghai Group

Forte Group Country Garden

4. Car BMW series Mercedes-Benz series Ferrari Chrysler

Audi Jaguar English finidi