Swot analysis case

SWOT Analysis Case of Xuzhou New Century Du Ming Hotel

Du Ming New Century Hotel Xuzhou is located in Xuzhou, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China and a thoroughfare of five provinces, atNo. 1 Huxi Road, quanshan district, Xuzhou. Kaiyuan International Hotel Management Co., Ltd. is one of the "Top 20 Hotels in China", and has been rated as "China Famous Tourism Brand" and "China Hotel Brand Pioneer".

Advantage analysis

(1) Excellent geographical location. Du Ming New Century Hotel Xuzhou is located in Xuzhou, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China and a thoroughfare of five provinces, atNo. 1 Huxi Road, quanshan district, Xuzhou.

② Clear market positioning? . As a high-grade business hotel in Xuzhou, give full play to the advantages of the hotel's geographical location, catering, conference facilities, etc. 90% of them are business guests, among which "repeat customers" account for 46% to 50%. Therefore, it has been put on the agenda to develop the business tourism market and further transform the hotel's business facilities. Aim at high-end consumer groups.

(3) Sufficient customer guarantee. Xuzhou is the center of manufacturing industry, modern service industry and logistics industry in Huaihai Economic Zone, and its economic status plays an important role in northern Jiangsu. With the development of regional economy, Xuzhou has become an important business destination in northern Jiangsu, including many ordinary business people and small and medium-sized business owners. Such business guests have become famous in Kaiyuan.

Disadvantage analysis (w)

(1) Professional management skills are not high. At present, the enterprise system of Xuzhou Kaiyuan Du Ming Hotel is imperfect, the management system is not standardized, the management thought is backward, the experience management is superstitious, and the system construction is neglected. It is used to controlling the direction of hotel management through the ability and emotion of leaders.

② Lack of professional management talents. At present, the hotel management knowledge that students have learned in various colleges specializing in tourism and hotel management in Xuzhou is related to high-star hotels, but the students' internships are mainly carried out in four or five-star hotels in large and medium-sized cities outside the city, and there is a lack of local interns in Xuzhou.

③ The hotel market is not standardized. This irregularity is mainly manifested in the price reduction competition among hotels.

Opportunity analysis (o)

① The arrival of mass tourism era.

② Xuzhou's position as a regional center is becoming more and more obvious.

③ The hotel has a good development momentum.

threat analysis

(1) Hotels rushed to land on the beach, and the competition intensified.

② Market positioning of emerging hotels.

③ tit-for-tat marketing strategy.

Extended data

Simple rules of SWOT analysis

SWOT analysis must have an objective understanding of the company's strengths and weaknesses.

When conducting SWOT analysis, we must distinguish the present situation and prospect of the company.

In SWOT analysis, we must consider all aspects.

SWOT analysis must be compared with competitors, such as better or worse than your competitors.

Keep the SWOT analysis concise and avoid complexity and over-analysis.

Baidu encyclopedia -SWOT analysis model.