Information of 5.2 million guests in Marriott Hotel was leaked. How should the hotel restore its image?

Namely. Reward Li? Later, Marriott Hotel posted a new event, revealing the information of 5.2 million customers, including their names, ID numbers, home addresses, bank accounts and other private information. This time, it will not only lose the company's image, but also make it difficult for the hotel to gain a foothold in the industry in the future. Now Marriott can only ask the police to solve the case as soon as possible, and at the same time appease customers to get understanding, and list the consumption and residence that customers can rest assured in future decisions on hotel information security.

First, let customers feel relieved to be forgiven and promise to bear all losses.

Recently, an amazing information leak happened in Marriott Hotel. According to statistics, about 5.2 million customers' private information was leaked. As the report continues to be hot, this incident has become one of the things that netizens are most concerned about. In fact, these customers who have been leaked information are most worried about whether their interests will be threatened after the information is leaked. After all, this private information is a means to gain benefits in the hands of criminals.

What Marriott should do now is to try its best to appease the customers who leaked the information, explain to them what happened and get their understanding as much as possible. The most important thing is to be sincere in the process of explanation, remember not to shirk responsibility, and clearly promise that if there is any interest that harms Marriott after the incident, it will take full responsibility and let customers see Marriott's determination and attitude after the incident.

Second, hold a press conference after the matter is solved to admit the mistake and explain the situation that will improve the information security level.

After the incident, the interests of customers were protected, the crisis of the company was alleviated, and the test of Marriott really came. As early as 2008, Marriott had 500 million customers' information stolen because of hacking. Now, if it happens again, it will make consumers who trust Marriott doubt it. Who dares to live after repeated information leaks?

Therefore, Marriott must come up with a future information security arrangement after the incident, and describe it in detail as much as possible, so that consumers can understand that it is no problem to live here in the future and will not experience this kind of thing again. If Marriott doesn't handle these two things well, it will go bankrupt ~