Zhengzhou Xi'an Hotel was fined 500,000 yuan for price increase after heavy rain. What warning does this incident bring to the industry?

The biggest inspiration to the industry is that a gentleman loves money and gets it in the right way.

Although business operations are aimed at making profits, in the face of a national crisis, taking advantage of natural disasters to take advantage of the situation greatly violates the moral standards in the hearts of the Chinese people and also violates relevant laws and regulations on market management. The hotel was in heavy rain The subsequent price increase seems to be able to reap a certain profit in the short term, but in the long run, it is not conducive to the hotel's long-term local operation and development. After all, people's hearts are made of flesh, and the hearts and eyes of the people of Zhengzhou are both. They are very clear-cut. I think all the people can see whoever lends a hand at the critical moment and who steps on them at the critical moment.

1. The hotel’s behavior is price gouging.

The reason why the hotel was fined 500,000 yuan is because it took advantage of the high-speed rail passengers who had nowhere to settle and needed accommodation to increase the price of hotel accommodation to more than three times the usual price, deliberately driving up the price. , the behavior of creating a tense atmosphere was punished by relevant departments, and the intensity of this punishment also shocked many hotel industries. In the current disaster, as a service industry, we do not need to extend a hand of friendship, and we will not engage in moral kidnapping , but making money by taking advantage of the national crisis is an act that cannot be tolerated by the country and the people.

2. The hotel’s attitude.

After this incident was exposed on the Internet, the hotel headquarters immediately issued an apology statement, and relevant personnel were punished. In order to make up for the negative impact of their actions, the hotel headquarters promised to provide services to passengers near the East High-speed Railway Station. It provided free accommodation to the victims. Although the headquarters apologized very well, netizens said they would not pay the bill. The external behavior of a hotel represents the image of the entire company. At a time when everyone is concerned about the safety of the people of Zhengzhou, the people of Zhengzhou , when everyone is united to overcome difficulties, the hotel's behavior is like a pot of cold water poured into everyone's hearts, which makes people feel that there is a huge difference between good and evil in human nature.

3. The author’s opinion on this matter.

Human life is more important than the sky. In the face of severe natural disasters, human power is small, but it is great. Although there is a case of price gouging at the Xi'an Hotel, which is chilling, Zhengzhou at this time is giving People are more about love, big love, whether it is ordinary people who spontaneously form a rescue team, or people who spontaneously donate materials and shelter homeless people affected by disasters, or retrograde soldiers of the People's Liberation Army, fire fighters, etc., they have given The people of Zhengzhou have selfless love and dedication. There may be darkness and gloom in the society, but I think love and warmth will prevail in the end. The rainstorm will eventually pass, and the sunshine will shine on the vast land of Zhengzhou again. Come on, Zhengzhou!