How is the market for e-sports hotels?

I won’t go into too much detail here, let’s first analyze the e-sports hotel market; currently capital has joined in the fight for the big pie, and has gone through three developments

Chinese capital has focused on the e-sports industry in recent years. We are optimistic about this huge market and its subsequent growth potential. As one of the important extension areas of the e-sports industry, the e-sports hotel model has also attracted the attention of various industry players. But is this new business format better for e-sports players or hoteliers? There are different opinions on the specialty. Who can truly capture the taste of consumers and provide a high-quality experience?

China’s e-sports hotel industry was born around 2017 and 2018 during the period of rapid growth of the e-sports industry, but it has experienced about three transformations in just three or four years.

E-Sports Hotel 1.0

2018 is the era of "E-Sports Hotel 1.0". More than 100 registered e-Sports hotels have sprung up throughout the year, an increase of nearly three percent from the previous year. Times, plus the informal e-sports hotels without business licenses, the number can reach more than 800. It's just that most operators are not professional hotel operators and are targeted at young people, so they are more like Internet cafes with beds. The environment provided by some operators is also relatively chaotic.

E-sports Hotel 2.0

However, in 2019 and 2020, there are still many brands that want to focus on operating chain e-sports hotels, such as Chuang E-sports, Ai E-sports, and 5F E-sports. There are not only hotels with systems and standard management models and services, but also e-sports equipment and event scenes. It can be said to be "e-sports hotel 2.0".

According to the "China E-Sports Hotel Annual Data Analysis Report", as of November 2020, the number of professional e-Sports hotels in China reached 6,863, becoming a market that cannot be underestimated.

E-Sports Hotel 3.0: Most traditional hotels have planned some rooms to be used as e-Sports hotel rooms;

But the report also pointed out that although professional e-Sports hotels will open in March 2020, As of November, there was a high average monthly growth rate of 111%, but the faster growth was the transformation of traditional hotels into e-sports guest rooms, with the average monthly growth rate reaching 130%. This kind of traditional hotel directly uses existing resources and equipment to compete for the e-sports market, and is regarded as "E-sports Hotel 3.0".

According to report analysis, there are three main models for traditional hotels to enter the e-sports industry. One is to launch the hotel’s own e-sports hotel brand, the other is to compete and cooperate with e-sports brands, and the third is to directly use existing room types to create e-sports hotels. Competition theme room.

Although there are versions from 1.0 to 3.0, this transformation cannot be completely regarded as linear. The reason is that the e-sports hotel market is still too new, and the industry’s understanding of the target customer group and market size is unclear. The estimates are inconsistent. What do consumers need, e-sports space with a certain hotel quality? Or is it just a high-end hotel room with an e-sports veneer? No one has a definite answer yet.

But what can be expected is that China's hotel and Internet cafe industries are currently eager to transform, and the emerging e-sports industry is exploring diversified development paths. With abundant capital entering, e-sports hotels are in full bloom. There will be many classic cases in the business world.