What problems will middle and low-grade brand hotels encounter when they expand their brands and want to be promoted to high-grade hotels? How to solve it?

According to the relationship between brands and products and the direction of expansion, brand expansion strategies can be roughly divided into three types: single brand strategy, multi-brand strategy and composite brand strategy. Single brand strategy means that many products use the same brand in the process of brand expansion. According to the different degree of singleness, we continue to subdivide the single brand strategy into product project brand strategy, product line brand expansion strategy and umbrella brand expansion strategy.